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Theses/Dissertations from 2015

An Integrated marketing campaign for Street Chef, Christina Maria D. Tuguigui

Artificial neural network: An alternative in forecasting the Philippine Stock Exchange Index (PSEi), Mar Andriel S. Umali

Minimizing process Improvements through customer-focused collaboration within Smarts Prepaid Product Development Team, Abigail D. Villaluz

Establishment of the business development department in Cable Boss - OMI, Emmylou G. Villasis

Implementation of Credit Proposal Online System for Security Bank Corporations Corporate Banking Group, Jhona Jane G. Vital

Integrated marketing communications campaign for Lido De Paris Hotel, FeiLiang Wang

Integrated marketing communications campaign for Warung Indo, FeiYing Wang

An Integrated marketing communications campaign for Microsoft Philippines (Windows Tablets), Mervin Teo Villegas Wenke

Improving relational communications in Global Dink Event International Inc, Amin Yadmand

An Integrated marketing campaign for Sea Wind Boracay Resort, Katherine Johannalyn A. Yeh

Integrated marketing communication campaign for Casa del Nino Montessori School Binan, Wang Zhe

Cross-training of human resources in B&M Global Services Manila, Abby Gale M. Zipagan

Theses/Dissertations from 2014

An integrated marketing communications campaign for Nyogi Coconut water, Anthea Bettina R. Africa

Reducing mobile communication costs constructing and implementing policy through action research, Maria Isabel T. Angeles

Towards an effective management of team change in The Hershey Company-ROHQ, Irene Apologista

Integrated action research: Employee empowerment in a leasing company, Chris Eugene O. Arintok

A study on how to improve the recruitment and selection process in government offices to ensure qualified applicants are appointed, Milanie C. Arzaga

The Relationship between environmental activities and firms performance in the Philippine Industrial sector, Emilio P. Augustinus

Enhancing the corporate social responsibility initiatives of the BSP San Fernando Branch, Divine Grace C. Bariuan

Financial analysis too redefined: A mechanism to promote high performance in Linde Gas Service Manila, Donnabel C. Bariuan

An insider action research on improving account generation by dealing with overlap of functions and improving coordination, Marielle B. Batara

Leadership challenges in managing a small team in RCBC Information Security Office, Jay Z. Belardo

An Integrated marketing communications campaign for Debu by Juan Carlo, Shane Aldrin M. Bellare

Echo.biz online retail website business report, Genaro F. Bernardo Jr.

The role of knowledge derived from supplier networks in the product innovation of selected companies in the Philippine biscuit industry, Charles G. Cabo Chanpongco

An Integrated marketing communications campaign for Skyjet Airlines, Margarita E. Cabrera

An Integrated marketing communications campaign for abroad me, a self-help book for overseas Filipinos, Rieze Rose T. Calbay

Developing effective training course on conflict management skills for Northpoint Development Bank (NDB), Joyce-Ann R. Canoza

Reinforcing the use of the firms sole needs-based selling tool, the financial needs analysis (FNA) form, Jennie Lou G. Cantago

An Action Research on Managing Tasks of Employees to Improve the Operations of Velamart Supermart, Inc, Ernylyn Fatima F. Cardema

An Integrated marketing communications campaign for Travel Lab Philippines, James Christian A. Catan

Beating the deadline: An action research on setting time frames to improve time management and scheduling, Denise C. Ching

Expected return and volatility spillover among the stock markets of the Philippines, ASEAN, China, Japan, EU and US: Multivariate GARCH-BEKK approach and its use in dynamic portfolio optimization, Manuelito F. Co

A study on the relationship between employer attractiveness and employment intention among entry-level job seekers generated from JobStreet applications by Emerson Manila, Lew Anne J. Cruz

An integrated marketing communications campaign for Human Nature 100% natural sunflower beauty oil, Monaliza D. L. De Jesus

Streamlining the process of courier service requirement: An insider action research in a financial services company, Marie Grace C. Del Mundo

An Integrated marketing communications campaign for The Infinity Realty Corp, Anselmus Ario Dimantoro

An Integrated Marketing Communications Campaign for Hanabishi, Armi Teresa D. Dimayuga

I hate you but I liked you The pattern of engagement between an electric utility and its facebook fans: The case of the Manila Electric Company (Meralco), Kathleen Kristy D. Dorico

An Integrated marketing campaign for Chatime Philippines, Jund Rian A. Doringo

Streamlining academic advising via a social networking site, Jelica R. Enriquez

An Integrated marketing communications campaign for Darayonan Lodge, Megan Josephine S. Esguerra

Recapturing the market leadership in the SUV-Lo category: Reimagining the integrated marketing communication strategy of the Toyota Fortuner, Marcus Brice B. Espino

An Integrated marketing campaign for Mi department Store Retail industry, Gabriel Esteban

An Integrated marketing campaign for Minute Maid Fresh, Antoneil Harvey B. Factora

An integrated marketing communications campaign for Dickies, Alfred Lord B. Floresca

Incorporating the bayanihan concept to improve organizational commitment in the Trust Department of AB Capital, Katrina Sarah Fontanilla

Addressing low trust as the underlying Issue to workplace gossip, Nona Charmaine Francisco

Enhancing pastoral management: An insider action research at the Roman Catholic Archdiocese of Capiz, Marvin F. Funa

An Integrated marketing campaign for Mojo Sandals: Step Up With Comfort Technology, Miguelito B. Gamba

An Integrated marketing campaign for J.Cuppacakes, Danica C. Gigante

Improving financial management to achieve sustainable funding at documentation center Of Cambodia through doing action research, Sophorn Huy

Restructuring the sales and marketing division at K Line Philippines, Alan Kiel T. Irlanda

Dealing with resistance to new technology in Philam Asset Management, Inc, Ritche Kristofferson C. Isidro

An Integrated marketing communications campaign for Free Fish, Jessica Iris O. Jacinto

Optimizing asset management portfolio performance in the Chinese stock markets using the black-litterman model, Xingmei Jin

Improving team performance at ESCTOUR: An insider action research, Kim Keuntae

Choice Cable TV Inc: growth plan, Manuel Paolo J. Laurena

An Integrated marketing communications campaign for Makati Hope Christian School, Shaularica S. Lesaca

Limaseto Marketing: Business performance assessment, Lynsette N. Lo

An Integrated marketing communications campaign for Vertu, Alaric Sathit P. Lopez De Leon

An action research addressing tardiness in Pedia-vax Marketing Corporation, Alexander James M. Lu

Improving records management in brilliant seas shipping: An action research using the 5S system, Sherwin Cary T. Maambong

An Integrated marketing communications campaign for Minute Maid Pulpy, Lizcel Magsino

An integrated marketing campaign for Traders Hotel, Manila rebranding to Hotel Jen, Manila, Regine Katrina Manalaysay

An Integrated marketing communications campaign for Healty Treats, Marvin B. Marmolejo

An Integrated marketing communications campaign for Fountain International School, Maryrose Celine D. Medina

Utilizing technology to improve operational efficiency and productivity: Metrobank's GS Trading Department, Juan Carlos T. Munoz

An Integrated marketing campaign for Shepherds Voice Publications Online, Kristine Anne M. Mutuc

Establishing release management process for IT reliability tool of Chevron Manila Shared Services Center IT management business enabling team, Mary Angeline D. Naguit

An Integrated Marketing Campaign for Torre Lorenzo, Erika Le Vonn B. Nicolas

An integrated marketing campaign for E.D. Odigie Accounting and Business Services, Inen Elizele D. Odigie

Optimum retention of knowledge in a complex programme, Jeannievilyn Ola

An Integrated marketing campaign for The Store at DLSU, Miguel Inigo P. Pabello

An Integrated marketing communications campaign for Eight O'Clock Juice, Joshua John R. Padolina

A Service quality research on the filipino supermarket Industry: A modified retail service quality model, Radium Leong Pang

Improving work design: An action research opportunity at 3LMN Ambata Trading Corporation, Rachelle C. Paunlagui

Entrepreneurial strategies of KLM Royal Dutch Airlines' top 10 travel agencies in the Philippines in response to its 0% commision scheme, Marichelle B. Quesang

An Integrated marketing communications campaign for GV Michael Oatmeat, Anna Patricia C. Ramos

An Integrated marketing campaign for Salt & Light Ventures A Division of Breakthrough Leadership Management Consultancy, Inc, Joanna Cosette R. Resultay

An Integrated marketing communications campaign for AyosDito.ph, Fritzie Ann V. Revilla

Appropriate accounting policies and procedures for effective use of vehicle in the Churner Group, Inc, Ronan B. Rosali

Insider action research on Infor PSSC employee performance management, Jeffrey B. Roxas

An integrated marketing communications campaign for Property Company of Friends, Inc., Laarni Jeanne S. Ruiz

Empowerment of the middle management: Insider action research at the family business of an audio production house, Melody D. Salibio

Preparing the next generation: An action research on setting family business governance structures, Lara Krystle L. Santos

An action research on improving waste management system to address improper waste disposal in Barangay 786, San Andres Bukid, Manila, Rezza M. Sardovia

An action research on management succession at Cereal Food Corporation, John Andrew C. See

An integrated marketing communications campaign for Jamba Juice Philippines, Patricia Angela G. Serrano

Mitigating the negative effects of virtual work arrangements on performance of global IT teams, Hernando B. Sison Jr.

Knowledge management in light of project DSP alerts, Loren Riza J. Tabayoyong

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A study on the influence of service marketing elements of the Filipino-Chinese choosing Chinese school, Yang Tan

An Integrated marketing campaign for Starmobile Diamond XI, Bryan T. Tayko

Facilitating the formation of common-interest clubs among MBA students of DLSU-Manila, Rafael Gerardo S. Tensuan

Value creation in the midst of a fInance and accounting outsourcing decision: Did SOX come to save the day? Reflective action research, Mark Jason B. Teves

Driving employee motivation - A focus on attendance issues: Insider action research at MontPac, Mervin J. Villamor

An Integrated marketing campaign for Witty Minds Learning Center, Anissa Louise R. Villegas

Formation of a training and development curriculum for the facilities engineering group of Philippine Geothermal Production Company, Inc, Miguel Enrico S. Villena

An insider's look into achieving zero-accidents in the workplace, Cheryl Baesa Vinco

An Integrated marketing communications campaign for Classic Savory Restaurant, Jie Wang