Improving the product line to increase sales and personnel productivity

Date of Publication

2017

Document Type

Master's Thesis

Degree Name

Master of Business Administration

College

Ramon V. Del Rosario College of Business

Department/Unit

Decision Sciences and Innovation

Thesis Adviser

Raymund B. Habaradas

Defense Panel Member

Ma. C. P. Assumpta C. Marasigan
Reynaldo A. Bautista, Jr.
Patrick Adriel H. Aure
Maria Vistoria P. Tibon
Brian C. Gozun

Abstract/Summary

The action research project sought to solve the issue of the companys limited product line because the sales and availing of services in MAS Companys retail branch has been inconsistent and employees have become unproductive. The issue was determined through the complaints of the retail branchs personnel, the frequent times wherein we had nothing to do and the sales data. It created in me the desire, which eventually spread to my collaborators due to the inconvenience when there were no sales, to add more products to the company's line which previously included solely Bridgestone tires. There was a demand for cheaper tires and automobile services in our area so we sought to take advantage of the opportunity. This project aimed to (1) improve our product line, (2) improve our sales and (3) improve our productivity in the workplace.

Two whole cycles of the action research cycle were done in this project. I used the triangulation method to gather the data needed, which comprised mostly of informal talks and daily observations. Other tools such as the ORJI, ladder of inference, right/left hand column analysis and the four parts of speech, were used to help gather the most genuine form of data possible that eventually led to the choosing of the most feasible interventions. It was assisted by the first two levels of McKinseys seven forces for growth to improve our sales and productivity. In addition, the SMART goals framework was also used to gauge the progress of our action research project.

The interventions used to address our issues are (1) introducing cheaper brands to sell and a truck installation service as well as (2) adding a change oil service as the first intervention continued. The change management framework of Kurt Lewin was used to frame the planned change. They were successful because the added products and services were able to increase our sales thus, making us busier in the workplace. It gave access to customers who were looking for high quality goods and services that are not very pricey. Teamwork and communication were also valuable tools that we improved on as the interventions ran their course because we needed them for the success of the interventions. It also showed me the value of patience because our products and services are not immediate needs. As a result, we became more open to change and confident with our product offerings because we saw how improving can produce more value for our customers.

Abstract Format

html

Language

English

Format

Electronic

Accession Number

CDTG007144

Shelf Location

Archives, The Learning Commons, 12F Henry Sy Sr. Hall

Physical Description

1 computer disc ; 4 3/4 in.

Keywords

Product lines--Philippines; Sales--Philippines; Labor productivity Philippines; Industrial productivity--Philippines; Business enterprises--Management

Upload Full Text

wf_no

This document is currently not available here.

Share

COinS