Improving the assessment and implementation of new business opportunities in the A group of companies

Date of Publication

2017

Document Type

Master's Thesis

Degree Name

Master of Business Administration

College

Ramon V. Del Rosario College of Business

Department/Unit

Decision Sciences and Innovation

Thesis Adviser

Maria Victoria P. Tibon

Defense Panel Chair

Jaime T. Cempron

Defense Panel Member

Frances Jeanne L. Sarmiento
Reynaldo A. Bautista, Jr.

Abstract/Summary

This paper examines the implementation of an analytical venture opportunity assessment process in a local conglomerate (AGRP), using the Action Research Methodology espoused by Coghlan and Brannick (2014).

AGRP has recently adopted an aggressive diversification strategy, but its new businesses have all underperformed relative to expectations. Our research team identified the current venture assessment process as one of the main causes for this issue. Previous venture assessment in the organization was based mostly on management intuition, and overlooked key information and decision factors that are important in determining the overall attractiveness of a business opportunity.

In response, the team developed an information-based assessment model based on the work of Botha and Robertson (2014). The model was designed to 1) improve the organizations ability to identify a new ventures associated risks, 2) deliver projections based on external data and analysis of key information, and 3) improve overall target attainment for approved new businesses.

After the completion of two Action Research cycles, the team determined that the enhanced process enabled significant improvements in venture assessment quality, but was still very limited in its usefulness in identifying execution risks. The paper concludes by proposing an enhanced model to help address this important limitation.

Abstract Format

html

Language

English

Format

Electronic

Accession Number

CDTG007060

Shelf Location

Archives, The Learning Commons, 12F Henry Sy Sr. Hall

Physical Description

1 computer disc ; 4 3/4 in.

Keywords

Organizational change; Industrial management

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