Increase knowledge among employees of multinational XYZ to boost participation in CSR activities
Date of Publication
2017
Document Type
Master's Thesis
Degree Name
Master of Business Administration
College
Ramon V. Del Rosario College of Business
Department/Unit
Decision Sciences and Innovation
Thesis Adviser
Maria Victoria P. Tibon
Defense Panel Chair
Jaime T. Cempron
Defense Panel Member
Paz Esperanza T. Poblador
Mary Margaret O. Que
Maria Victoria P. Tibon
Brian C. Gozun
Abstract/Summary
This action research intends to address the lack of knowledge in CSR activities among employees of Multinational XYZ. Our objective is to reach 60% and 90% participation for 2014 and 2015 respectively. Several concerns were raised and eventually an issue was identified through the collaboration with core team and HR Lead. Data were gathered from interviews, focus group discussions, brainstorming, statistics from CSR Assistant and multiple meetings and discussions. Using the Knowledge Engine model, we bridged the gap between knowledge and action by focusing, targeting, acquiring and structuring knowledge that will impact employees participation. We were guided by Beckhard Change Framework and ADKAR Change model to manage transition from present to future state. After 2 cycles, CSR participation rose beyond our expectations. It was shown on this action research the importance of delivering knowledge into action and the emergence of Corporate Social Responsibility (CSR) as an important driver for employee engagement.
Abstract Format
html
Language
English
Format
Electronic
Accession Number
CDTG007137
Shelf Location
Archives, The Learning Commons, 12F Henry Sy Sr. Hall
Physical Description
1 computer disc ; 4 3/4 in.
Keywords
Social responsibility of business; Supervision of employees; Personnel management
Recommended Citation
Vargas, J. D. (2017). Increase knowledge among employees of multinational XYZ to boost participation in CSR activities. Retrieved from https://animorepository.dlsu.edu.ph/etd_masteral/5779