Improving performance of MCI through increased foreign investment and control Mindmap Commtech Inc., Manila, Philippines
Date of Publication
2016
Document Type
Master's Thesis
Degree Name
Master of Business Administration
Subject Categories
Business Administration, Management, and Operations
College
Ramon V. Del Rosario College of Business
Department/Unit
Decision Sciences and Innovation
Thesis Adviser
Maria Victoria P. Tibon
Defense Panel Chair
Jaime Cempron
Defense Panel Member
Margaret Que
Ana Liza Asis-Castro
Abstract/Summary
Content in this action research paper aimed to address issue in MCI regarding business direction of the Filipino shareholders/managers are in conflict with the business direction of the Thai shareholders/managers. Currently, this issue has been solving in transferring ownership from joint venture between Thailand and Philippines to 100% Thai owned company. Collaboration with local and Thai shareholders through formal meetings, brain storming, email correspondences, and report documents were done in all four steps of action research cycle namely constructing, planning action, taking action and evaluating action. After this, the other cycle has been raised up regarding the control of MCI to be given to the Thai who is more experienced with the business can improve company performance. The team later agreed that the root cause of our issue is conflict in business direction and unsuccessful marketing plan. Through the collaborative efforts, a decision was made to give all control to Thai. A newly designed marketing strategy was made in order to gain the cooperation of the dealers in providing sufficient support and increased brand awareness of the products. At the same time, MCI can increase their market share by adding more units nationwide in the Philippines. In doing so, it was sought to build collaborative relationship with the dealers to achieve a common goal of good financial performance. This intervention proved on solving the underlying issue in order to improve MCI performance through increased foreign investment and control.
Abstract Format
html
Language
English
Format
Electronic
Accession Number
CDTG006474
Shelf Location
Archives, The Learning Commons, 12F Henry Sy Sr. Hall
Physical Description
1 computer optical disc ; 4 3/4 in.
Keywords
Investments; Foreign; Marketing
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Recommended Citation
Amornsirikul, C. (2016). Improving performance of MCI through increased foreign investment and control Mindmap Commtech Inc., Manila, Philippines. Retrieved from https://animorepository.dlsu.edu.ph/etd_masteral/5030