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Theses/Dissertations from 2014

Empowerment of the middle management: Insider action research at the family business of an audio production house, Melody D. Salibio

Preparing the next generation: An action research on setting family business governance structures, Lara Krystle L. Santos

An action research on improving waste management system to address improper waste disposal in Barangay 786, San Andres Bukid, Manila, Rezza M. Sardovia

An action research on management succession at Cereal Food Corporation, John Andrew C. See

An integrated marketing communications campaign for Jamba Juice Philippines, Patricia Angela G. Serrano

Mitigating the negative effects of virtual work arrangements on performance of global IT teams, Hernando B. Sison Jr.

Knowledge management in light of project DSP alerts, Loren Riza J. Tabayoyong

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A study on the influence of service marketing elements of the Filipino-Chinese choosing Chinese school, Yang Tan

An Integrated marketing campaign for Starmobile Diamond XI, Bryan T. Tayko

Facilitating the formation of common-interest clubs among MBA students of DLSU-Manila, Rafael Gerardo S. Tensuan

Value creation in the midst of a fInance and accounting outsourcing decision: Did SOX come to save the day? Reflective action research, Mark Jason B. Teves

Driving employee motivation - A focus on attendance issues: Insider action research at MontPac, Mervin J. Villamor

An Integrated marketing campaign for Witty Minds Learning Center, Anissa Louise R. Villegas

Formation of a training and development curriculum for the facilities engineering group of Philippine Geothermal Production Company, Inc, Miguel Enrico S. Villena

An insider's look into achieving zero-accidents in the workplace, Cheryl Baesa Vinco

An Integrated marketing communications campaign for Classic Savory Restaurant, Jie Wang

When can women hold up half of the sky? an analysis of the glass ceiling phenomenon and its manifestation and effects in ten leading private educational institutions in the Philippines, Zhe Wang

An Integrated marketing campaign for Super 8 Grocery Warehouse, Manilyn A. Yao

Theses/Dissertations from 2013

A study on the influence of facebook on brand equity of airline brands in the Philippine Airline market, Ruby Jean Cubos Albino

An Integrated marketing communications campaign for Honda City, Cyreene Loise Cabuntocan Bautista

An Integrated marketing communications campaign for Timbre Headphones, Beatrice Anne Tadeo Belen

An Integrated marketing communication plan for Tullys Coffee Philippines, Genelyn T. Bermudo

An Integrated marketing communications campaign for I Want TV!, Ruby Ann Biagtan

An Integrated marketing communications campaign for Edwin Samot Hair Design, Jireh Brethany P. Briones

An Integrated marketing communications campaign for La Traviesa Hotel Resort, Jhona Sandoval Camba

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Factors that influence attitudes and intentions towards organic food: A study of consumer behavior in Metro Manila, Philippines, Zoula Meritess C. Dadios

Factors contributing to business failure and eventual exit among selected tutorial services, Ma. Louise Gena A. De Guzman

An Integrated marketing communications campaign for CVerde, Benjovi A. Donato

An Integrated marketing campaign on Laiya White Cove Beach Resort, Cecille Camille C. Fajardo

An Integrated marketing campaign on Tattoo Home Platinum, Abigail Parangat Fidel

Sizzling lomi restaurant: Result of operations review, Lileth Leynes Gonzales

An Integrated marketing campaign for Monster Energy Drink, Nino Jose B. Gonzales

An Integrated marketing communications campaign for cosmetics Philippines, Ma. Angelica Grace A. Gualberto

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A study on the factors affecting the prescription loyalty behavior of physicians in the insulin market, Kreme Rosel Gallaza Huelar

An Integrated marketing communications campaign for Toetally Nail It!, Charlotte Marie B. Kare

An Integrated marketing communications campaign for The Endowment Fund of Jaime Hilario Integrated School La Salle, David Johnn M. Leano

Introduction of securitized non-life risk portfolios: Insurance-linked securities for the Philippine market, Earl Anthony Carlos T. Malvar

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A study on the effect of demographic risk to the sustainability of the Philippine National Health Insurance Program, Mark Laurence Andrada Marquez

An Integrated marketing communications campaign for Carb Trim Iced Tea Mix, Joseph Albert L. Menez

An Integrated marketing communications campaign for Cable Car Bar & Restaurant, Tomas Morato Avenue, Philip Michael F. Menez Jr.

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The impact of corporate governance on firm performance on stock price among publicly listed companies in the Philippines 2009 to 2011, Habib Mohammadpoor

An Integrated marketing communications campaign for GNC Live Well, Mo Mo

An Integrated Marketing Communications Campaign for Cetaphil Phils., Maria Zayda I. Navarro

An Integrated marketing communications campaign for Discovery Primea, Jennina Olivia Marie S. Obieta

An Integrated marketing communications campaign for Okuya, Francis S. Obra

A study on group buying as online sales production for marketing communication of retailers in the Philippines, Michelle Juliet Bernardo Pagarigan

An Integrated Marketing Campaign on Hacienda Macalauans Pure & Best: A Low Fat Flavored Milk Drink In Metro Manila, Nicole M. Parondo

An IMC campaign for Globe Postpaid for Luzon, Mark Gil E. Pasaylo

Intrapreneurship: The role of individual entrepreneurial orientation on the intrapreneurial intensity of Philippine banks, Leslie Anne Cruz Patalinghug

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Assessing behavioural, normative and control beliefs in determining the intention to use condoms among Filipino homosexuals, Gabriel Romeo Ferriols Pavico

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The relationships between brand equity, brand preference and purchase intent of premium condominium units, Josef Karlo Velasco Prado

A study on the influence of special event promotions on guests' intention to visit, propensity to spend, expectation of service quality and purchase risk in a selected deluxe hotel in relation to the love stages, Roshni S. Raichandani

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Value at risk for Philippine fixed income market, Joshanna Mae Carteciano Rodriguez

An Integrated marketing communications campaign for Travelite Magazine, Scott James H. Roxas

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A study on customer satisfaction and the image of Antonio's Grill Restaurant, Kristine Lye C. Salute

An Integrated marketing communications campaign for Landbank of the Philippines iAccess (Retail Internet Banking) in the National Capital Region, Angelica O. Sinnung

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Institutionalizing the paradigms of alternative dispute resolution (ADR) process to enhance the delivery of results in the Philippine Industrial and Labor Dispute Settlement System, Barton Wong Sy

An Integrated marketing communications campaign for Frootees Flavored Shortcakes, Jonash Belgrade C. Tabanda

The Impact of earnings management on executive compensation among selected industrial publicly listed companies in the Philippines, Zahra Tabrizi

An Integrated marketing communications campaign for Canon Marketing (Philippines), Inc, Mer-Ben Sayo. Tiu

MORI creations: Results of operations review, Mitzi Joyce S. Uy

Performance evaluation based on EFQM excellence model in selected company, Tayebeh Zandbahrami

Theses/Dissertations from 2012

An integrated marketing campaign for Chef's Classics Stainless Steel Cookwares, Lemuel G. Africa

An exploratory study on how travel agencies can compete with self-online booking travels among business travelers, Rogelio Ante Aliermo

An Integrated marketing campaign for Warner Music Philippines, Anna Isabel Magalona Amarra

The interplay of contact frequency and relationship duration on customer reported relationship strength, Arvin Kendrick Lee Ang

An Integrated marketing communications campaign for DMCI Homes Discover, Adrian Immanuel Medina Bonifacio

Pet adoption over mass-production: A social IMC campaign for PAWS, Jennifer K. Chua

An integrated marketing communications campaign for HP Philippines Inc, Rey Victor Emmanuel J. Concepcion

An Integrated marketing communication campaign for Alaska Evaporada, Riza Cruz-Aguinaldo

An Integrated marketing campaign for Surfista Travel, Moireen Nicola Antoinette S. Espinosa

Interconnection and integration: The dominant anti-competitive issues in the Philippine telecommunications industry, Marian L. Geronimo

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Application of multivariate GARCH in the minimum variance optimization of a multi-currency sovereign bond portfolio, Anne Catherine Guevara Hernandez

An Integrated marketing communications campaign for AxelMed Generics Philippines, Louis Preco Mendoza Isok

An integrated marketing communications campaign for De La Salle University's undergraduate programs, Jose Bernabe M. Magbanua

Real Men, Real Improvement: An IMC campaign for Dove Men+Care, Karla Tricia Vergara Magno

An Integrated marketing campaign for Remington Hotel, Princess A. Medrano

An Integrated marketing communications campaign for Minanang Sarap, Cecille C. Nepomuceno

The effects of related party transactions on firm performance of Indonesian manufacturing firms, Maria Immaculata Prettyfernandy

An Integrated marketing communications campaign for Unahco's Petsure A Vitamin C Supplement for Dogs, Natasha Victoria Ariadne L. Saldua

An Integrated marketing communications campaign for the Cohen Program, Ruel Endaya Serrano

Factors affecting consumer behavior in purchasing washing machine in Metro Manila, Adrian Jasper Sioco

Theses/Dissertations from 2011

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A descriptive study on determining multichannel contact resource allocation strategy through customer lifetime value (CLV) analysis, Madel D. Baljon

Exploring technology acceptance behavior in educational institutions, Sheila Gonzales Bartolome

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Country of Manufacture effects on motor vehicle quality and price perceptions among consumers, Patrick David Sison Cenon

An Integrated marketing communications campaign for promoting Bali and Komodo Islands as tourist destinations through celebrity endorsement Calvin Jeremy, Cecille. Christophia

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Settlement of agrarian reform liabilities and access to operating funds towards an accelerated rural development, Giovani Cabiles Concepcion

Negosyo Padala a marketing communications campaign for Victory Franchise Inc., Chris Marie C. Garcia

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Barangay 681: A partner in the implementation of R.A. 9003, Haidee C. Lee

An integrated marketing communications campaign for Holcim Philippines, Margaret Mary B. Liggayu

An integrated marketing communications campaign for Holcim Philippines, Margaret Mary B. Liggayu

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A system of electronic filing for the development of court systems and court management, Lynn Margarita O. Palis

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The effect of capital adequacy ratio to bank performance of the commercial banks in the Philippines using the CAMEL rating model, Jona Lumbao Pangapalan

Online retail business model of selected active online retailers in Multiply.com, Edelweiss Elizabeth L. Rivera-Solano

An Integrated marketing campaign for Duty Free Philippines, John Carlo Menorca Sampan

Tourism purchase behavior: Identifying the marketing mix elements that influence Chinese overseas students in their choice of tourist destinations, Qian Shen

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Fostering mobile banking system through proportionate anti-money laundering regulations, Jay-Ryan M. Trinidad

Theses/Dissertations from 2010

An integrated marketing communication campaign for Ronald McDonald's House Charities Bright Minds Read: A corporate social responsibility program, Mary Michelle S. Abeleda

An integrated marketing communication campaign for Ronald McDonalds House Charities Bright Minds Read: A corporate social responsibility program, Mary Michelle S. Abeleda

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Women of generous proportions: An empirical study of full-figured brands and the consumer bonding experience, Jhoana P. Acosta