An integrated marketing communications campaign for Auntie Anne's Pretzel Perfect

Date of Publication

2015

Document Type

Master's Thesis

Degree Name

Master of Marketing Communications

College

Ramon V. Del Rosario College of Business

Department/Unit

Marketing and Advertising

Abstract Format

html

Language

English

Format

Print

Accession Number

TG05898

Shelf Location

Archives, The Learning Commons, 12F Henry Sy Sr. Hall

Physical Description

leaves ; 28 cm.

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