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Theses/Dissertations from 2012

An Integrated marketing communications campaign for Unahco's Petsure A Vitamin C Supplement for Dogs, Natasha Victoria Ariadne L. Saldua

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An integrated marketing communications campaign for the Cohen Program, Ruel Endaya Serrano

Factors affecting consumer behavior in purchasing washing machine in Metro Manila, Adrian Jasper Sioco

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Legal implications and the possible effects of the ASEAN open skies policy on the market share of the local passenger carriers in the ASEAN aviation industry, Roberto Paolo R. Suarez

Electronic waste management in the Philippines: Determining a sustainable policy framework, Adriana Alexis Co Uson

Theses/Dissertations from 2011

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A descriptive study on determining multichannel contact resource allocation strategy through customer lifetime value (CLV) analysis, Madel D. Baljon

Exploring technology acceptance behavior in educational institutions, Sheila Gonzales Bartolome

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Devising a retrenchment pay model that minimizes company losses and protects labor, Benedict Dominic Q. Baybay

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Prepackaged food labeling: Strengthening the policy to protect consumers, Dominique Deborah D. Black

Country of manufacture effects on motor vehicle quality and price perceptions among consumers, Patrick David Sison Cenon

An Integrated marketing communications campaign for promoting Bali and Komodo Islands as tourist destinations through celebrity endorsement Calvin Jeremy, Cecille. Christophia

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Methods and practices in the Philippine stock market and effective prevention through legal remedies, Calvin Ryan Ong Coherco

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Settlement of agrarian reform liabilities and access to operating funds towards an accelerated rural development, Giovani Cabiles Concepcion

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Effects of carbon emission standards and trading system on the competitiveness of the Philippine airline industry, Doanni Lou F. Dequiña

Negosyo Padala a marketing communications campaign for Victory Franchise Inc., Chris Marie C. Garcia

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Rationalization of excise tax on distilled spirits: Balancing national objective and international relations in promoting fair trade, Maria Feliza Amparo Christina S. Javier

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Service life policy for PUJs towards road safety and environmental protection, Elaine Marie G. Laceda

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Barangay 681: A partner in the implementation of R.A. 9003, Haidee C. Lee

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Antitrust legislation to enhance market competition and protect consuming public, Elizabeth W. Li

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An integrated marketing communications campaign for Holcim Philippines, Margaret Mary B. Liggayu

Towards taxation of the emerging internet advertising industry, Rommel D. Lumagui

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Appropriateness of Philippine labor laws for the protection of stakeholders interests in the business process outsourcing industry, Joseph Eufemio S. Martinez

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A system of electronic filing for the development of court systems and court management, Lynn Margarita O. Palis

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The effect of capital adequacy ratio to bank performance of the commercial banks in the Philippines using the CAMEL rating model, Jona Lumbao Pangapalan

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Profitability of hidden camera shows amidst potential changes in privacy rights: Competitive strategy, Glenn Bismonte Realo

Online retail business model of selected active online retailers in Multiply.com, Edelweiss Elizabeth L. Rivera-Solano

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Online retail business model of selected online retailers in Multiply.com, Edelweiss Elizabeth L. Rivera-Solano

An Integrated marketing campaign for Duty Free Philippines, John Carlo Menorca Sampan

Tourism purchase behavior: Identifying the marketing mix elements that influence Chinese overseas students in their choice of tourist destinations, Qian Shen

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Fostering mobile banking system through proportionate anti-money laundering regulations, Jay-Ryan M. Trinidad

Theses/Dissertations from 2010

An integrated marketing communication campaign for Ronald McDonalds House Charities Bright Minds Read: A corporate social responsibility program, Mary Michelle S. Abeleda

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Women of generous proportions: An empirical study of full-figured brands and the consumer bonding experience, Jhoana P. Acosta

An integrated marketing campaign for 89.7 Hot FM Cauayan, Arvin M. Alivia

A Marketing communications campaign for Balay Indang: The red ginger garden and farm, Nyssa Kristine P. Bernal

Securing brand growth: An integrated marketing communications campaign for BitDefender security software, Patricia B. Celis

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Christian private school for low income market, Sabrina Veluz Cerrada

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Microenterprises and the informal sector: A case study on informal sector microentrepreneurs belonging to the Philippine retail industry, James Uy Co

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The legality and economic impact of compensated kidney donation, Servillano A. Conos Jr.

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A marketing communications campaign on Metropolitan Bank and Trust Companys Metrobank Direct, Gregory T. Cu

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A comparative study on the effect of imposing either value-added tax or gross receipts tax on pawnshops, Lorenze Angelo G. Dionisio

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Improving the participation of Philippine businesses in the clean development mechanism (CDM) under the Kyoto Protocol on climate change, Ma. Virginia Pancho Emralino

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Exploring opportunities of participation In the administration of justice: Special focus on reported cases of persons deprived of liberty without having been charged or arraigned at the Manila City Jail, Jocelyn T. Fabian

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Your money right at your fingertips: How Globe GCash revolutionizes the mobile money industry: An integrated marketing communications campaign, Edward Joseph C. Francisco

Acculturation of Filipino immigrants in Matsusaka, Japan and purchase preference for Japanese brands, Noa Faye Romina Kitaguchi Guyala

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Developing an international healthcare accreditation system in the Philippines: A key to improving the medical tourism industry?, Richard Reyan L. Letaba

An advocacy campaign on organic food consumption for the Department of Agriculture, Ruby Kimberly Libarios

Revitalizing the drink of life: Re-launching Lipa Fresh Buko Juice: An integrated marketing communications campaign, Bernice Aimee C. Lim

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Addressing CARP's imposition of ten-year holding period through group lending micro financing credit model, Emma Malou U. Lim

An integrated marketing communications campaign on Baguio Burnham Suites, Giselle Jayne T. Lim

An integrated marketing communication campaign for the launching of paintball blaster (Multiline Import & Export Co., Inc.), Jayson Lo

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Sustainable energy consumption and production: A case study for Eco-enerhiya Renewables Inc., Trisha Anne S.L. Mendoza

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Trust receipts law: Effective legal applications in trade and finance, Raymond Noel M. Morales

An integrated marketing communication campaign on domestic parcel in JRS Express, Grace P. Rosacena

An integrated marketing communications campaign on Green Valley College Foundation, Inc, Lysa J. Sanchez

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Determinants of prescription decision of a premium brand of standard milk formula among pediatricians in Medical City and Asian Hospitals: A basis for a proposed consumer decision model, Mark Joseph Sarmiento

An integrated marketing communications campaign on DZRH, Earl Leonard Einstein Y. Sebastian

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The moderating effect of consumer knowledge on corporate image using the mall-based skin care clinic industry within Metro Manila, Ma. Theresa Q. Torrijos

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An analysis of the economic and political provisions of the collective bargaining agreements of first-class and deluxe hotels and AA and AAA resorts in the Philippines, Geronio Garillo Ulayao

An integrated marketing communications campaign on CD Jeans, Aileen Manikad Urriquia

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The New Philippine law on arbitration and its implications to practitioners, Maricef F. Valderrama

An integrated marketing communications campaign on Vanita, Irish G. Yao

Theses/Dissertations from 2009

Perceptions of law practitioners in the crimes of estafa and theft, Gideon Florante A. Abaquita Jr.

An integrated marketing communications campaign for Manila now 2012: The Philippine international furniture show, Heidi Ann M. Abara

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Sexual Harassment Act of 1995: Implications on small businesses, Melissa G. Aguinaldo

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Assessing the market efficiency of the Philippine bond market: An empirical study, Redentor Paolo Mansor Alegre

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Unveiling the facets of secrecy: A balance between trade secret protection and the public interest paradigm, Maricar C. Almajose

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Policy options in preventing drug counterfeiting activities in the Philippines, Sarah Jane S.J. Amoranto

Options available to employers, particularly in the manufacturing industry, in cases of extended strikes, Aileen S. Aquilino

An integrated marketing communications campaign on the University of Asia and the Pacific, Luis Miguel B. Arcangel

An integrated marketing communications campaign for Slim 'n White, Karen Michelle Bantugon

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Presidential Decree no. 1216 Section 31: Private property v. public property rights: The BF Subdivision case, J.P. Byron M. Bathan

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An analysis on the foreign exchange return performance using hurst exponent as an investment tool, Carlo Edward Uson Berroya

Emotional intelligence and incentives as predictor of sales performance among JVC sales assistants, Bryce Emilson Tang Chua

An Integrated marketing communications campaign Smart Infinity, Givielle C. Florida

An integrated marketing communications campaign on Globe GCash, Edward Joseph C. Francisco

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Social entrepreneurship: Exploring factors affecting organizational performance, Henry Siman Garciso

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A legal framework creating a balance between the state’s national defense policy and human rights, Deogracias Chio Grafil II

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Volatility of mutual fund return, GARCH modeling and value at risk, Chiang Chung Hsuan

An Integrated marketing communications campaign for Citibank PremiereMiles, Mary Anne M. Ingua

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An integrated marketing communications campaign proposal for STI, Karen Precious B. La Rosa

Antecedents of purchase behavior in traditional and non-traditional E-commerce sites, Catherine Inez Medina Licas

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Interest ceilings vs. the freedom of contract-judicial interest rate policy in the Philippines, Edward B. Medel

Impact of selected financial and economic variables on stock price of publicly listed banks in the Philippines from 2002-2008, Placido M. Menaje Jr.

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An analysis on how the provisions of the Clean Water Act (R.A. 9275) is being implemented on gas stations and service stations in Metro Manila and by its neighboring cities and municipalities, Juan Paolo S. Montoya

Brown rice I love it! an integrated marketing communications campaign for the healthier rice, Chona S. Narvadez

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The impact of extrinsic product cues on quality perceptions and intent to purchase toys manufactured in China, Audrey Rose Bradd Oviedo

An integrated marketing communications campaign for PSBank (Philippine Savings Bank/Metrobank Group), Maivel F. Parra

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Lowering the prices of medicines through generics and parallel importation, Princesita C. Pasana

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An integrated marketing communications campaign for Ray-Ban Philippines, Maria Cecilia A. Pecjo

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Proposal to revisit section-145[C] of the NIRC: Non-uniformity on the imposition excise taxes and violation of the state's duty to promote health, Enjil D. Punzalan

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Forecasting and comparing the volatility of global government bond indices during 1998-2008, William Wayne Tiu Quesang

Corporate success and failure prediction in the Philippines using logistic regression and artificial neural networks, Raul M. Ramos

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A study on the sensitivity of stock options' premium to changes in the underlying stock's dividend yield, Christian Paolo Eusebio Romagos

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Application of the freedom of expression pursuant to section 3(c) of PD 1986, Benjamin Jose D. Ruste

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An evaluation of the implications of R.A. 9439 and its implementing rules and regulations, specifically in terms of the financial security measures on private hospitals, Christopher Sam S. Salvador Jr.

A proposed integrated marketing communications campaign for the Department of Tourism, Gerard Kyle D. San Diego

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Legalization of prostitution: The Philippine perspective, Katherine G. Sinson

An integrated marketing communications campaign proposal for 4T Power motorcycle oil, Mar Chester Y. Subagan

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What motivates bank consolidation?: An analysis of the drivers of the mergers among Philippine universal and commercial banks during the period 2001 to 2006, Jonathan Lim Uy

A strategic evaluation of Capitol Medical Center, Manuel Luis N. Zagala