Theses/Dissertations from 2014
An insider's look into achieving zero-accidents in the workplace, Cheryl Baesa Vinco
An Integrated marketing communications campaign for Classic Savory Restaurant, Jie Wang
An integrated marketing communications campaign for Super 8 Grocery Warehouse, Manilyn A. Yao
Theses/Dissertations from 2013
A study on the influence of facebook on brand equity of airline brands in the Philippine Airline market, Ruby Jean Cubos Albino
An Integrated marketing communications campaign for Honda City, Cyreene Loise Cabuntocan Bautista
An integrated marketing communications campaign for Timbre Headphones, Beatrice Anne Tadeo Belen
An integrated marketing communication plan for Tullys Coffee Philippines, Genelyn T. Bermudo
An Integrated marketing communications campaign for I Want TV!, Ruby Ann Biagtan
An Integrated marketing communications campaign for Edwin Samot Hair Design, Jireh Brethany P. Briones
An integrated marketing communications campaign for La Traviesa Hotel Resort, Jhona Sandoval Camba
PesoPay: An integrated marketing communication campaign for AsiaPay Philippines (PesoPay), Cleo Marie S. Clet
Factors that influence attitudes and intentions towards organic food: A study of consumer behavior in Metro Manila, Philippines, Zoula Meritess C. Dadios
Factors contributing to business failure and eventual exit among selected tutorial services, Ma. Louise Gena A. De Guzman
An Integrated marketing communications campaign for CVerde, Benjovi A. Donato
An ntegrated marketing campaign on Laiya White Cove Beach Resort, Cecille Camille C. Fajardo
An integrated marketing campaign on Tattoo Home Platinum, Abigail Parangat Fidel
Sizzling Lomi Restaurant, Lileth Leynes Gonzales
An integrated marketing campaign for Monster Energy Drink, Nino Jose B. Gonzales
An integrated marketing communications campaign for cosmetics Philippines, Ma. Angelica Grace A. Gualberto
A study on the factors affecting the prescription loyalty behavior of physicians in the insulin market, Kreme Rosel Gallaza Huelar
An integrated marketing communications campaign for Toetally Nail It!, Charlotte Marie B. Kare
An integrated marketing communications campaign for The Endowment Fund of Jaime Hilario Integrated School La Salle, David Johnn M. Leano
Introduction of securitized non-life risk portfolios: Insurance-linked securities for the Philippine market, Earl Anthony Carlos T. Malvar
A study on the effect of demographic risk to the sustainability of the Philippine National Health Insurance Program, Mark Laurence Andrada Marquez
An Integrated marketing communications campaign for Carb Trim Iced Tea Mix, Joseph Albert L. Meñez
An Integrated marketing communications campaign for Cable Car Bar & Restaurant, Tomas Morato Avenue, Philip Michael F. Menez Jr.
The impact of corporate governance on firm performance on stock price among publicly listed companies in the Philippines 2009 to 2011, Habib Mohammadpoor
An integrated marketing communications campaign for GNC Live Well, Mo Mo
An Integrated Marketing Communications Campaign for Cetaphil Phils., Maria Zayda I. Navarro
An Integrated marketing communications campaign for Discovery Primea, Jennina Olivia Marie S. Obieta
An integrated marketing communications campaign for Okuya, Francis S. Obra
A study on group buying as online sales production for marketing communication of retailers in the Philippines, Michelle Juliet Bernardo Pagarigan
An integrated marketing campaign on Hacienda Macalauans Pure & Best: A low fat flavored milk drink in Metro Manila, Nicole M. Parondo
An IMC campaign for Globe Postpaid for Luzon, Mark Gil E. Pasaylo
Intrapreneurship: The role of individual entrepreneurial orientation on the intrapreneurial intensity of Philippine banks, Leslie Anne Cruz Patalinghug
Assessing behavioural, normative and control beliefs in determining the intention to use condoms among Filipino homosexuals, Gabriel Romeo Ferriols Pavico
The relationships between brand equity, brand preference and purchase intent of premium condominium units, Josef Karlo Velasco Prado
Value at risk for Philippine fixed income market, Joshanna Mae Carteciano Rodriguez
An integrated marketing communications campaign for Travelite Magazine, Scott James H. Roxas
A study on customer satisfaction and the image of Antonio's Grill Restaurant, Kristine Lye C. Salute
An integrated marketing communications campaign for Landbank of the Philippines iAccess (Retail Internet Banking) in the National Capital Region, Angelica O. Sinnung
An integrated marketing communications campaign for Frootees Flavored Shortcakes, Jonash Belgrade C. Tabanda
The Impact of earnings management on executive compensation among selected industrial publicly listed companies in the Philippines, Zahra Tabrizi
An Integrated marketing communications campaign for Canon Marketing (Philippines), Inc, Mer-Ben Sayo. Tiu
MORI creations: Results of operations review, Mitzi Joyce S. Uy
Performance evaluation based on EFQM excellence model in selected company, Tayebeh Zandbahrami
Theses/Dissertations from 2012
An integrated marketing campaign for Chef's Classics Stainless Steel Cookwares, Lemuel G. Africa
An exploratory study on how travel agencies can compete with self-online booking travels among business travelers, Rogelio Ante Aliermo
An integrated marketing communications plan for Warner Music Philippines, Anna Isabel Magalona Amarra
The interplay of contact frequency and relationship duration on customer reported relationship strength, Arvin Kendrick Lee Ang
An Integrated marketing communications campaign for DMCI Homes Discover, Adrian Immanuel Medina Bonifacio
Pet adoption over mass-production: A social IMC campaign for PAWS, Jennifer K. Chua
An integrated marketing communications campaign for HP Philippines Inc, Rey Victor Emmanuel J. Concepcion
An Integrated marketing communication campaign for Alaska Evaporada, Riza Cruz-Aguinaldo
An integrated marketing campaign for Surfista Travel, Moireen Nicola Antoinette S. Espinosa
Interconnection and integration: The dominant anti-competitive issues in the Philippine telecommunications industry, Marian L. Geronimo
Application of multivariate GARCH in the minimum variance optimization of a multi-currency sovereign bond portfolio, Anne Catherine Guevara Hernandez
An Integrated marketing communications campaign for AxelMed Generics Philippines, Louis Preco Mendoza Isok
A framework on formalization of street vendors, Rachelle S. Lim
Proposing policy measures to effect increased profitability in the overseas recruitment industry, Maria Kristile Y. Lozada
An integrated marketing communications campaign for De La Salle University's undergraduate programs, Jose Bernabe M. Magbanua
Real Men, real Improvement: An IMC campaign for Dove Men+Care, Karla Tricia V. Magno
Oil deregulation law: Case study on business implications of administrative regulations, Nerissa L. Marasigan
An integrated marketing campaign for Remington Hotel, Princess A. Medrano
An integrated marketing campaign for global satellite, Tina Ram Nandwani
An integrated marketing communications campaign for Minanang Sarap, Cecille C. Nepomuceno
Interaksyon: The online news portal of TV5, Mark Raymond M. Pitoc
The effects of related party transactions on firm performance of Indonesian manufacturing firms, Maria Immaculata Prettyfernandy
Institution of a centralized employee database for inland freight truckers, Maridelle Medina Ramos
A framework on the implementation of sustainable tourism development in the Philippine tourism industry, Ruth Maureen C. Rillon
The business and legal implications of taxing telecommuter income, Joanna Marie G. Robles
An Integrated marketing communications campaign for Unahco's Petsure A Vitamin C Supplement for Dogs, Natasha Victoria Ariadne L. Saldua
An integrated marketing communications campaign for the Cohen Program, Ruel Endaya Serrano
Factors affecting consumer behavior in purchasing washing machine in Metro Manila, Adrian Jasper Sioco
Legal implications and the possible effects of the ASEAN open skies policy on the market share of the local passenger carriers in the ASEAN aviation industry, Roberto Paolo R. Suarez
Electronic waste management in the Philippines: Determining a sustainable policy framework, Adriana Alexis Co Uson
Enhancement of tax incentives relating to BOI registered companies to promote investment growth in the Philippines, Joseph B. Ybañez
Theses/Dissertations from 2011
A descriptive study on determining multichannel contact resource allocation strategy through customer lifetime value (CLV) analysis, Madel D. Baljon
Exploring technology acceptance behavior in educational institutions, Sheila Gonzales Bartolome
Devising a retrenchment pay model that minimizes company losses and protects labor, Benedict Dominic Q. Baybay
Prepackaged food labeling: Strengthening the policy to protect consumers, Dominique Deborah D. Black
Country of manufacture effects on motor vehicle quality and price perceptions among consumers, Patrick David Sison Cenon
An evaluative study on the small business performance of Korean immigrant entrepreneurs in the Philippines, Joo Hea Choi
An Integrated marketing communications campaign for promoting Bali and Komodo Islands as tourist destinations through celebrity endorsement Calvin Jeremy, Cecille. Christophia
Methods and practices in the Philippine stock market and effective prevention through legal remedies, Calvin Ryan Ong Coherco
Settlement of agrarian reform liabilities and access to operating funds towards an accelerated rural development, Giovani Cabiles Concepcion
Effects of carbon emission standards and trading system on the competitiveness of the Philippine airline industry, Doanni Lou F. Dequiña
The viability of abolishing the boundary system in PUJs: A study of the legal and financial implications, Hershel Lyn A. Dimagiba
Empirical study on existence of long-term memory in the Philippine foreign exchange market, Ahmadreza Fouladi
Negosyo Padala a marketing communications campaign for Victory Franchise Inc., Chris Marie C. Garcia
Rationalization of excise tax on distilled spirits: Balancing national objective and international relations in promoting fair trade, Maria Feliza Amparo Christina S. Javier
Service life policy for PUJs towards road safety and environmental protection, Elaine Marie G. Laceda
Barangay 681: A partner in the implementation of R.A. 9003, Haidee C. Lee
Antitrust legislation to enhance market competition and protect consuming public, Elizabeth W. Li
An integrated marketing communications campaign for Holcim Philippines, Margaret Mary B. Liggayu
Prompt payment policy: Rationalizing the need for expedient payment in the construction industry, Mary Rocelyn P. Lim
New corporate income taxation towards efficient tax collection, Tiffany W. Li
