An integrated marketing campaign for Surfista Travel
Date of Publication
2012
Document Type
Master's Thesis
Degree Name
Master of Marketing Communications
College
Ramon V. Del Rosario College of Business
Department/Unit
Marketing and Advertising
Thesis Adviser
Carmelita Walton
Abstract/Summary
This Integrated Marketing Campaign intensifies Surfista Travels brand awareness by pushing more below-the-line efforts in support of its main platform - the Internet, the usage of a website and social media networks in gaining good results leading to surf tour participants.
To further address Surfista Travels and its mission to provide quality surf tours, this Integrated Marketing Campaign aims to cover tourism as a whole, focusing on lifestyle and grassroots ecotourism, tapping the topic of adventure travel thus, gearing the study to a more apt integrated marketing campaign with a better understanding of the surf and travel industry.
The main objective of this Integrated Marketing Campaign is to increase the participants of Surfista Travels through a minimum of doubling the surf tours and gain followers in the different social networks within the year 2013, with an annual budget of PHP401,350.00.
The Integrated Marketing Campaign focuses on a business to consumer (B2C) trade, considering that Surfista Travels is offers surf tours mainly through online methods. A business to business (B2B) trade will only happen during transactions with the suppliers of Surfista Travels. Thus, the theme of the Integrated Marketing Campaign allows the brands big idea to be concise and transcends from the website down to the collaterals.
Abstract Format
html
Language
English
Format
Electronic
Accession Number
CDTG006333
Shelf Location
Archives, The Learning Commons, 12F Henry Sy Sr. Hall
Physical Description
1 computer optical disc. 4 3/4 in.
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Recommended Citation
Espinosa, M. S. (2012). An integrated marketing campaign for Surfista Travel. Retrieved from https://animorepository.dlsu.edu.ph/etd_masteral/4903