The interplay of contact frequency and relationship duration on customer reported relationship strength

Date of Publication

2012

Document Type

Master's Thesis

Degree Name

Master of Science in Marketing

College

Ramon V. Del Rosario College of Business

Department/Unit

Marketing and Advertising

Abstract Format

html

Language

English

Format

Electronic

Accession Number

CDTG005271

Shelf Location

Archives, The Learning Commons, 12F Henry Sy Sr. Hall

Physical Description

1 computer optical disc ; 4 3/4 in.

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