Real Men, Real Improvement: An IMC campaign for Dove Men+Care

Date of Publication

2012

Document Type

Master's Thesis

Degree Name

Master of Marketing Communications

College

Ramon V. Del Rosario College of Business

Department/Unit

Marketing and Advertising

Thesis Adviser

Aristoteles C. Estrella

Abstract Format

html

Language

English

Format

Electronic

Accession Number

CDTG006321

Shelf Location

Archives, The Learning Commons, 12F Henry Sy Sr. Hall

Physical Description

computer optical disc.

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