A study on the influence of special event promotions on guests' intention to visit, propensity to spend, expectation of service quality and purchase risk in a selected deluxe hotel in relation to the love stages
Date of Publication
2013
Document Type
Master's Thesis
Degree Name
Master of Science in Marketing
College
Ramon V. Del Rosario College of Business
Department/Unit
Marketing and Advertising
Thesis Adviser
Jaime S. Ong
Abstract Format
html
Language
English
Format
Electronic
Accession Number
CDTG005356
Shelf Location
Archives, The Learning Commons, 12F Henry Sy Sr. Hall
Physical Description
1 computer optical disc ; 4 3/4 in.
Recommended Citation
Raichandani, R. (2013). A study on the influence of special event promotions on guests' intention to visit, propensity to spend, expectation of service quality and purchase risk in a selected deluxe hotel in relation to the love stages. Retrieved from https://animorepository.dlsu.edu.ph/etd_masteral/4380
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