An Integrated marketing communication campaign for Ahead Online

Date of Publication

2015

Document Type

Master's Thesis

Degree Name

Master of Marketing Communications

College

Ramon V. Del Rosario College of Business

Department/Unit

Marketing and Advertising

Thesis Adviser

Donald Patrick Lim

Abstract/Summary

Ahead Online provides supplementary education to all levels of learners through an online platform. It rooted from the 20 successful years of its parent company, the Ahead Learning Systems, Inc., which manages the Ahead Tutorial Review Center. It is the first to offer online tutoring services in the Philippines. It has the best teachers coming from top universities in the country. Its parent company has gained several marketing and business awards from different organizations for its performance in the tutoring industry. Now it is making its way through digital platform through Ahead Online.

The tools and platform used by Ahead Online for review and sessions are designed to best cater the needs for online learning. Interaction with the students is real-time.

This campaign aims to build brand awareness of Ahead Online to target market about online tutoring services in the Philippines and the services it offers. Ahead Online needs an Integrated Marketing Campaign to promote the brand using the appropriate media channels. The campaign aims to increase the presence of Ahead Online to digital platform and to encourage trial to target market for online tutoring and review services.

The campaign will highlight the importance of online tutoring and review and how Ahead Online can be the best partner in supplementary education of learners of all levels.

Abstract Format

html

Language

English

Format

Electronic

Accession Number

CDTG006244

Shelf Location

Archives, The Learning Commons, 12F Henry Sy Sr. Hall

Physical Description

computer optical disc.

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