Corporate srategic planning of Asia Pacific Property Estates

Date of Publication

2015

Document Type

Master's Thesis

Degree Name

Master of Science in Entrepreneurship

Subject Categories

Entrepreneurial and Small Business Operations

College

Ramon V. Del Rosario College of Business

Department/Unit

Business Management

Thesis Adviser

Emilina Sarreal

Abstract/Summary

Asia Pacific Property Estates is a real estate brokerage company that started in 1997. It was started by 2 sisters who were real estate brokers and held their office at home. The brokers catered to corporate accounts looking for housing their expatriates. As the clientele increased and the company became recognized in the industry they hired staff and upgraded their office. The company now holds office in the Makati Central Business District, and consists of a total of 11 employees. It now has grown into a bigger organization with a complete line of professional pre- and post-sales services. Thus, the Company's workforce does not stop at simply sourcing properties for clients but includes personalized services which strive to suit and satisfy the entire range of requirements of its rapidly expanding client base.

Abstract Format

html

Language

English

Format

Electronic

Accession Number

CDTG006604

Shelf Location

Archives, The Learning Commons, 12F Henry Sy Sr. Hall

Physical Description

1 computer optical disc ; 4 3/4 in.

Keywords

Strategic planning; Business planning

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