New communication standards and procedures for sales call reporting in FlowHouse Manila

Date of Publication

2015

Document Type

Master's Thesis

Degree Name

Master of Business Administration

College

Ramon V. Del Rosario College of Business

Department/Unit

Decision Sciences and Innovation

Thesis Adviser

Rachel A. Quero

Defense Panel Chair

Pia Redempta Manalastas

Defense Panel Member

Ma. C.P. Assumpta Marasigan
Ana Liza Asis-Castro

Abstract/Summary

Effective internal communication is an essential aspect that all companies should possess. Without this, the ability to share information among stakeholders will be lost. In the case of FlowHouse Manila, which is a new venture of South Stream Commercial Development Inc., it is imperative to transfer knowledge from the customer to management coherently and effectively. As a new business, it relies heavily on customer feedback in making adjustments or improvements on its current offerings to cater to customer needs and wants. The Sales team is considered as an agent for communicating the customer feedback to the CEO and the General Manager with the use of the Sales Call Report. However, the current sales call reporting process takes too much time of the Sales Executives. This results in limited selling time and low sales for the team. As the newly appointed Sales Manager, I have conducted an action research on formulating new communication standards and procedures for sales call reporting to address the issue. The results expected from this action research project are geared towards providing a more coherent sales call report to management, at the same time, give the Sales Executives enough time to execute the selling process. In the course of this process, the participants were able to obtain the desired results. I was also able to realize the helpfulness of Endsleys (2003) Team Situational Awareness Model and Kurt Lewins (2010) Model of Change in providing clarity to the issue, as well as clear action plans in addressing the issue.

Abstract Format

html

Language

English

Format

Electronic

Accession Number

CDTG006470

Shelf Location

Archives, The Learning Commons, 12F Henry Sy Sr. Hall

Physical Description

1 computer optical disc; 4 3/4 in.

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