An integrated marketing communications campaign for the National Privacy Commission

Date of Publication

2016

Document Type

Master's Thesis

Degree Name

Master of Marketing Communications

College

Ramon V. Del Rosario College of Business

Department/Unit

Marketing and Advertising

Thesis Adviser

Romeo M. Catap, Jr.

Defense Panel Chair

Jose Luis R. Liongson

Defense Panel Member

Roy Amparo
Michelle Saquido
Luz Suplido Jeong

Abstract/Summary

The proliferation of Information and Communication Technology both in the private and public sectors has brought about an increase in efficiency in handling transactions, communication and data base management. However it has also brought about threats that may range from an unauthorized log in in your personal email to a national data breach, exposing millions of people to identity theft. In response to this transition, the Philippine government created the Data Privacy Act of 2012 which mandated the formation of the National Privacy Commission (NPC).

Abstract Format

html

Language

English

Format

Electronic

Accession Number

CDTG006793

Shelf Location

Archives, The Learning Commons, 12F Henry Sy Sr. Hall

Physical Description

103, 6, [4] leaves ; illustrations (some color) ; 28 cm. ; 1 computer optical disc ; 4 3/4 in.

Keywords

Data protection--Philippines; National Privacy Commission

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