The moderating role of perceived risk in theory of planned behavior: A study on food electronic grocery shopping
Date of Publication
2016
Document Type
Master's Thesis
Degree Name
Master of Science in Marketing
College
Ramon V. Del Rosario College of Business
Department/Unit
Marketing and Advertising
Thesis Adviser
Allen D. Go
Defense Panel Chair
Mary Julie B. Tañada
Defense Panel Member
Luz Suplico Jeong
Prima Angela Sarmiento
Abstract Format
html
Language
English
Format
Electronic
Accession Number
CDTG006736
Shelf Location
Archives, The Learning Commons, 12F Henry Sy Sr. Hall
Physical Description
1 computer optical disc ; 4 3/4 in.
Recommended Citation
Co, K. Z. (2016). The moderating role of perceived risk in theory of planned behavior: A study on food electronic grocery shopping. Retrieved from https://animorepository.dlsu.edu.ph/etd_masteral/5228
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