The moderating role of perceived risk in theory of planned behavior: A study on food electronic grocery shopping

Date of Publication

2016

Document Type

Master's Thesis

Degree Name

Master of Science in Marketing

College

Ramon V. Del Rosario College of Business

Department/Unit

Marketing and Advertising

Thesis Adviser

Allen D. Go

Defense Panel Chair

Mary Julie B. Tañada

Defense Panel Member

Luz Suplico Jeong
Prima Angela Sarmiento

Abstract Format

html

Language

English

Format

Electronic

Accession Number

CDTG006736

Shelf Location

Archives, The Learning Commons, 12F Henry Sy Sr. Hall

Physical Description

1 computer optical disc ; 4 3/4 in.

Upload Full Text

wf_no

This document is currently not available here.

Share

COinS