Improving employee motivation in the sales force of ABC Limited
Date of Publication
2017
Document Type
Master's Thesis
Degree Name
Master of Business Administration
College
Ramon V. Del Rosario College of Business
Department/Unit
Decision Sciences and Innovation
Thesis Adviser
Pia Redempta T. Manalastas
Defense Panel Chair
Benito L. Teehankee
Defense Panel Member
Frances Jeanne L. Sarmiento
Maria Victoria P. Tibon
Brian C. Gozun
Abstract/Summary
Shanks (2007) defined motivation as the act or process of providing a motive that causes a person to take an action. The term originated from the word motive which by definition of Merriam-Webster as a need or desire that causes a person to act. In an organization, motivation is the process of stimulating people in the form of reward to do actions to achieve goals. According Shanks, there are these reward factors that generally govern motivators for individuals are subdivided into two general categories extrinsic and intrinsic. Extrinsic rewards are those that are given by another person or entity while intrinsic rewards are derived from within the individual.
This action research has focused on these two levels of motivation that employees need in the workplace. It has undertaken two cycles - the first one addressing the extrinsic needs of employees in terms of salaries while the second cycle focused on the intrinsic needs such as recognition, development and belongingness. In understanding and resolving the motivational needs issue of ABC Limited, I have used Maslows Hierarchy of Needs theory and Nohrias Four Drive Model to draft the action plans that was used in this action research project. The first cycle revolved around management and employees collective bargaining negotiation for better salary grade and how the agreement has improved the cognitive behavior of my coworkers in terms of work performance and attitude which will be measure through turnover rate for the last three years. The second cycle, on the other hand, consists of qualitative interventions that boost employee satisfaction through team outings. This study measured the need for balance between the intrinsic and extrinsic needs of sales staff within the organization.
Abstract Format
html
Language
English
Format
Electronic
Accession Number
CDTG007187
Shelf Location
Archives, The Learning Commons, 12F Henry Sy Sr. Hall
Physical Description
1 computer disc ; 4 3/4 in.
Keywords
Employee motivation; Personnel management
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Recommended Citation
Truong, R. R. (2017). Improving employee motivation in the sales force of ABC Limited. Retrieved from https://animorepository.dlsu.edu.ph/etd_masteral/5404