An integrated marketing communications campaign for props tools and cosmetics
Added Title
Props tools and cosmetics
Date of Publication
2017
Document Type
Master's Thesis
Degree Name
Master of Marketing Communications
College
Ramon V. Del Rosario College of Business
Department/Unit
Marketing and Advertising
Thesis Adviser
Romeo M. Catap, Jr.
Abstract/Summary
As the Philippine economy becomes one of the fastest growing, consumer affluence rises as well, according to global payment solutions firm (Visa Inc.) (Inquirer,2016). Alongside, the e-commerce industry has been growing since 2015 and more Filipinos prefer to shop online according to studies.
The beauty and personal care internationally grew significantly and with a robust growth of 7% this year and the makeup industry has been a trend to young professionals and millennials. Color cosmetics is expected to record a stable value CAGR of 5% at constant 2015 prices over the forecast period. (Euromonitor , 2016)
This campaign focuses on online makeup stores, particularly Props Tools and Cosmetics, a makeup store that carries authentic makeups and the best friend feature and app. This is focused on how the brand will re-launch its brand as an authentic makeup store highlighting their best friend feature and app.
Focusing on its USP, this campaign shall position Props as the target markets companion in discovering their beauty. All marketing media are focused on delivering information, Props that offers a best friend feature that helps you in choosing the product to purchase.
Abstract Format
html
Language
English
Format
Electronic
Accession Number
CDTG006998
Shelf Location
Archives, The Learning Commons, 12F Henry Sy Sr. Hall
Physical Description
1 computer disc ; 4 3/4 inches
Keywords
Cosmetics--Philippines; Electronic commerce--Philippines; Marketing--Philippines
Recommended Citation
Soriano, M. (2017). An integrated marketing communications campaign for props tools and cosmetics. Retrieved from https://animorepository.dlsu.edu.ph/etd_masteral/5348