Theses/Dissertations from 2011
Firm characteristics and accessibility to credit of firms in the Philippines, Emmanuel Camacho, Jonathan Leo Carpio, Maria Andrea Pena, and Jarden Adrian Oblego
Proposed right of reply: A violation of the freedom of the press?, Helene Rose C. Camacho and Alvie Marie T. Villapana
Long term cost reduction strategies for SDFPI, Charles Raphael Cambaliza, David Martin Gonzales, Dan Jason Tiburcio, and Mico Aaron Yanga
A study on the impact of crime on the movement of the Philippine Stock Exchange index for the years 2001-2007, Alfred Jordan Hernandez Campena, Sheryl Hao Chua, Maria Nikka Ponio De Vera, and Jennifer Chan Domingo
New Knorr rekados: A marketing plan for a product innovation, Dixie Mae M. Camua, Mara Karmela L. Chen, Carla Andrea L. Garcia, and Maria Monica N. Reyes
Effects of bank service quality and customer satisfaction on customer loyalty: Banks around De La Salle University, Charmaine C. Canites, Kavan Hobart Y. Lam, Criselda Janine B. Reyes, and Raissa R. Villalobos
A service plan for U-Franchise Sales & Management, Inc., Patrick Louis Lopez-Tan Canlas
An applied study of video conferencing in XYZ Corporation, Yvette L. Capacillo, Raissa Janine K. Chua, Christine Angela R. Sevilla, and Martin Angelo D. Pasion
Performance and governance in selected business-centered microfinance institutions: The Metro Manila setting, Danica Capule, Hernando Iriberri, Giselle Rapanut, and Jennie Vidal
Empirical evidence on firm-specific factors and stock returns in the Philippines for the period 2005-2009, Janine L. Carandang, Rina C. Wang, and Dorothy L. Peralta
A marketing plan for Rice: Taft, Marlowe Carreon and Joseph Guzman
Hanes men: Everyday comfort: A market research for Hanes Men innerwear of tupperware brands, Isabela Jacinta Diaz Castillo and Michael Jourdan Asturias Tiu
Determinants of interest rate risk among publicly-listed Philippine banks from 2003-2010, Marie Abegail T. Castro, Raphael M. Cho, Raynald G. Ong, and Janine Angelica L. Sy
Influence of employer brand equity in attracting DLSU Gen Ys in the FMCG industry, Murielle Heena Avila Catabui, Monique Lilybeth Pua Co, Ronald Allen Sy Dy, and Melissa Rampas Tan
Determinants of bank interest margins of the domestic commercial banks in the Philippines, Rozen Olivia Cayetano, Jill Danica Lee, Lara Mindy Ong, and Nicole Jacinta Yabut
Successor attributes and entitlement theory in family businesses, Zcheyenne C. Cenidoza, Rainalyn R. Chan, Karen Louise H. Hizon, and Angeline Rose T. Yapuco
A Study on the relationship of retail layout and customer preference of selected supermarkets in Metro Manila, Jae Hwan Chae, Ji Hun Lee, Jae Hwan Moon, and Josef Bryan Yan
A management practicum in F.M.C of Loving Concern International, Corp.: Embrace the world, Jiwon Chae and Timothy Chae
A marketing plan for Nickelodeon Asia Philippines, Hazeline O. Chang, Stephanie P. Moreno, Crishana Barbara T. Ngo, and Karen Bernadette O. Wong
The impact of facebook as a Social Networking Site (SNS) on the brand building efforts of four selected Philippine food retail SMES, Kristine Louise Chan, Charmaine Leigh V. Gonzales, Lara Mae A. Latosa, and Avia Clarion D. Nuguid
A marketing plan for post-launch of PediaSure Plus Triple Sure, Lilibeth Chan, Felisha Therese Dela Cruz, Stephanie Go, and Jasmin Mendoza
An integrated marketing communications campaign for SM Green Bag, Mary Gyen Chan, Joanna Marie Dela Cuesta, and Aziel Ocampo
Live It Up!: An integrated marketing communications campaign for Lee, Paul Norman F. Chan
A study on the level of compliance with PAS 41 agriculture of poultry and livestock corporations in the Philippines: Impact on profitability, Janreeza Mariah M. Chavez, Ma. Grace Joanna S. Mendoza, and Jelene S. Piguing
A study on the existence of mutual fund herding in the Philippines for the period 2003-2010, Alyssa Shannie C. Cheng, Synlia P. Go, Joanna G. Hong, and Michelle Marie V. Tong
Influence of managerial incentives: A study of their predictive power on firm development of industrial sector of publicly listed companies, Edith T. Cheng, Joyce B. Gatchalian, Almira R. Po, and Deborrah C. Sze
A marketing plan for Santé International, Kurt Darren Cheng, Joshua Lloyd Ong, Bren Jamison Tajonera, and Job Angelo Zamora
An inter-industry determination of structural, operational and external agents affecting inherent risk among publicly listed corporations in the Philippines from 2006 to 2010, Mark Jaychell U. Cheng, Bonvin G. Nuqui, and James L. Ong
Dr. Jekyll and Mr. Hyde: exploring the roles of the two selves in the WTP-WTA conundrum, Mark Jaychell U. Cheng; Bonvin G. Nuqui,; James L. Ong; and Anthony U. Soliven
A Study on the relationship and effects of work-life balance on job satisfaction of public accountants in public practice in the Philippines, Morris Harland C. Chen, Ar Jay P. Emen, Jennylene S. Legaspi, and Charles Justin R. Pelayo
A marketing plan for KMC MAG Group: Kittleson, McCullough, Carpo, Michael, Amanda, Gregory Group, Casey Marie Chua Ching, Nicole Frances Chu Sy, Kay Marjorie Tan Hao, and Maybelline Anne Gaw Sy
A Study on the leading determinants of the dividend payout ratios of Philippine publicly- listed companies in the service and industrial sectors for the period 2006-2010, Stefen Clifford D. Ching, Gerard Manuel L. Cruz, April Rose Z. Jarin, and Monica Lynn S. Sison
Unraveling the role of business associations in Chinese businesses, Jillian Alison Chiu, Bien Ronald De Guzman, Valerie Anne Julio, and Stephen Jasper Tin
Determinants of franchising decision among selected Filipino franchisees, Jamie Elody S. Choi, Joan T. Jao, Christine Marie D. Ong, Ryan Carlo C. Salvame, and Realey C. Yu
The impact of educational attainment of the Family Members Managing the business on the performance of selected SME Family Business in NCR, King Tak Allan V. Choi, Valerie Larisse O. Dee, Andrea Marie D. Hizon, and Diana R. Lim
The factors influencing the growth strategies of the selected organizations of the Lucio Tan Group of Companies, Dale Martin A. Chong and Jose Antonio S. Supangco
Uncovering the predictors of time banditry behavior in the Filipino workplace, Angela Marie Chua, Marie Hyacinth De Leon, Robert Suyom Jr., and John Bernard Tabuzo
The implications of exchange rate control on firm performance: The case of publicly listed companies in the Philippines, April Mavis N. Chua, Chrysander Jasper C. Sy, Rainier Ellis O. Tan, and Jesley T. Uy
Pecking order theory: A comparative test and insight analysis on its occurrence in the Philippine and Indonesian listed non-financial firms for the period 2005-2009, Jenny Chua, Yarong Ouyang, Jia Jia Shi, and Xiaoni Xu
San Mig Coffee: A marketing plan, Michelle Erika L. Chua, Caterina Johanna G. Evangelista, Alessandro Antonio L. Hermoso, and Francesca Kasandra W. Tiu-Laurel
A proposed service Plan for Surfer's Dine Inn, Rachel Ann C. Chua and John Kennard O. Guiaco
The influence of corporate social responsibility on organizational commitment among managers in select companies in Metro Manila, Vincent C. Chua, Antoinette Jillian S. Dy, Brayniel John B. Ong, and Natasha Jade E. Villaroman
A case study on the key factors affecting customers behavioral intentions on Max's Restaurant, Lance Derrick T. Chuc Choc, Albert Gene G. Feliciano, Gaile Bernadine Y. Tan, and Michelle Valerie K. Uy
A marketing plan for Travelife Magazine, Angelica Chung, Dennise Garcia, Charlene Kohchet-Chua, and Adrienne Tan
Relating organizational culture with organizational financial performance among SMES in Metro Manila, Jizelle J. Chung, Genevive Nicole C. Guiao, and Georgene O. Sales
Job match/mismatch and motivation among customer service representatives in selected Business Process Outsourcing Companies, Abigail Ann T. Co, Ruth Abigail T. Go, and Karen Mae A. Wang
Executive compensation and firm performance: Evidence from Philippine publicly-listed banks, Candice Eileen Co, Kimberly Eileen Medina, Genevieve Ann Ng, and Karen Kay Sia
A retail plan for The Little Things She Needs, Dior Danika Co
An integrated marketing communications campaign for The Ramp Crossings, Karyn Eliana S. Co, Eunice Margot G. Estipona, Jieza Jizell C. Tan, and Cherielyn D. Tan
A case study on the relationship of stress and performance levels of Bus Drivers and Conductors of Ceres Transport Inc., Margarete S. Co, Charles Robert G. Cristobal, Rendon Jason D. Endozo, and Jerica Leanne Y. Ramos
On libel: The lagging laws, Dominico Emmanuel O. Concepcion and Raymond Tito E. Ticman
Drivers of cost and differentiation advantage for World Alliance Freight Inc., Monica Q. Corcuera, Mark Kenneth V. Flores, and Givhen S. Tan
A Study on the relationship of corporate governance scores of Philippine publicly listed companies with their respective financial and market performances for the period 2007 to 2010, Fatima Faye E. Cordova, Gregorio L. De Lima III, Kristel Joy A. Disu, and Diane Ellice C. Yu
The effects of personal characteristics and appearance on the approval of loans in the microfinance industry, Paul Aris Correa, Marc Wesley Pua, Ven Patrick Velante, and Kenneth Vincent Yu
The impact of service innovation to perceived customer value in selected Five-Star Hotels in Metro Manila, Junimay Q. Cortes, Freder John A. Gochuico, Maria Denise P. Liao, and Rose Abelyn Y. Tan
Investigating the determinants of capital structure: Evidence from the Philippine property industry, Lorenzo Ruiz Cortez, Anna Katrina Dy, Joyce Ann Fernandez, and Anthony Soliven
A proposed marketing plan for Haagen-Dazs through HD Marketing & Distribution Philippines, Inc., Ma. Rosalina Coyiuto, Dana Iriza Sy, and Dana Clarisse Uy
The constitutionality of the Action of the PCSO: Donation of vehicles to certain catholic bishops, Nelvin Charles L. Crescini and Christopher Lambert M. Fabros
Corporate social responsibility (CSR) of the selected services sector companies in the Philippines: An evaluation on corporate social responsibility disclosures and its correlation and impact on the profitability of the companies, Adrian Justin V. Cruz, Vina Rosette P. Lao, Matt Allen B. Manalo, and Mark Louie T. Tan
The development of Odyssey's new concept store, Raul Bernard E. Cruz and Marie-Ron Andrea T. Gawaran
Factors affecting rice profitability: A case study on the province of Bulacan, Philippines, Randall Chester U. Cua, Patricia Marie M. Salvosa, Janina I. Veneracion, and Shally Mae G. Wong
Employee profile of Accenture Philippines based on Hettler's six dimension model, Stephanie Cuya, Evelio Evangelista, John Patrich Pestano, and Abigail Unana
Same sex, different laws: A proposal to extend the definition of legal spouse to common law LGBT partners in relation to benefits in labor standard laws and welfare legislations in the labor code, Fatima Monica I. Datingaling and Arisa Maelle B. Suzuki
An Empirical investigation of the factors affecting the change in stock price among publicly listed corporation in the Philippines from 2006 to 2010, Evan P. Dator, Denver S. Sy, Alger C. Tang, and Marc Ivan G. Yu
The recruitment and selection practices of Funeral Homes within Quezon City, Franchesca David, Dustin Mangulabnan, and Paolo Rivera
Establishing the relationship between rural bank efficiency and regional economic performance for the years 2000-2009, Cornelia Dayao, Owen Ocampo, Evette Tan, and Nanette Villanueva
Filipino-return migrants as key indicators towards its role and significance in Petron Corporation Philippines, Phibbie De Armas, Mark Reyes, Aldrin Surposa, and John Torres
Filling in the gaps: Redefining the boundaries of Philippine media in the context of terrorism in Philippine setting, Patrick Densil Q. Decal and Irving Teddyson U. Gaw
Determining the relationship of stock options to market liquidity of Jollibee Food Corporation through bid-ask spreads and market depth from 2001-2008, Karen Mae C. Decena, Carlos Martin G. Espedido, and Kevin Christopher V. Ty
An advertising campaign for ALASKA CREMA All-Purpose Cream, Jerome D. de Dios, Marian Loren I. Ortiz, Roselle Naida N. Silva, Nicole Anne Y. Uytengsu, and Jay Vincent B. Zantua
A marketing plan for the repositioning of BLIMS Fine Furniture, Doreena P. De Guzman
Testing the validity of capital structure theories using the partial adjustment method: Evidence from Philippine firms from 2005-2009, Justin Niccolo De Jesus, Mark Matthewson Dy, Zamanta Legados, and Ma. Lourdes Monedero
Determinants of profitability of contact centre companies in the Philippines, 2005-2009, Elena Jeane S. Dela Cruz, Cindy-Marie E. Pampilo, and Andrew Willis T. Sy
An integrated marketing campaign for Fit 'n Right, Renee Lynn Tayag dela Cruz, Camille Franchesca Cruz Go, Wingelyn Wendy Chua Go, Tiffany Ang Ko, and Adrianne Quebrar Ting
A marketing plan on Levi's Curve ID, Melissa Dela Pena, Gena Claire Esperanza, Christy. Quiachon, and Mark Lester Salvador
Look who's stalking? A study on the validity of Senate Bill 2442 including the analysis on the applicability of the public figure doctrine to stalking laws, Josephus Ton O. de Leon and Ma. Cecille Alexandra B. Taguiam
Domestic corporal punishment: A Philippine legal perspective, Alexandra Delos Santos and Maria Salve Lorayne M. Nierves
A service plan for Stream Global Services, Beatrice Anne T. Del Rosario, Dionisio S. Molina III, and Kathleen R. Peña
An integrated marketing communications campaign for Lexus, Patricia Regine C. Deluria, Irene H. Pang, Karen Rose J. Robles, Gail Corrine L. Sarmiento, and Ivy Diane P. Tuason
Determining a bankruptcy prediction model: Empirical evidence from the Philippine manufacturing industry from the years 1991-2010, Abigael S. Demdam, Kimberlyn N. Francisco, Brendon T. Llanto, and Alyssa Sheena P. Tan
The effects of ICT on the intra ASEAN-5 trade, Mark Gieron De Mesa, Paul Timothy Nuñez, Jed Marie Villareal, and Lara Isabelle Wan
Factors that contribute to the growth of e-commerce in selected micro enterprises under the trading industry in Metro Manila, Patrick Phillip Deyto, Miguel Antonio Rivera, Jennifer Ruth Uriarte, and Stephanie Irish Veluz
She carried our baby: A study on how legalizing gestational surrogacy can address the international obligation of the Philippines, Mary Catherine A. Diesta and Johansen V. Ferrer
A Study on the impact of financial ratios to stock price behavior of selected publicly-listed international airline companies, Francis Emil Fort V. Dimagiba, Francis Louise D. Domingo, Harvin Drexler D. Tiu, and Christine Bernadette G. Yao
A study on the relationship between the employee involvement in corporate social responsibility activities and employee commitment in Gandang Kalikasan, Inc., Julius S. Dizon, Julius S. Dizon, Selina K. Dy, Germaine T. Isip, and Hiroyuki Sato
A marketing plan for Eight O'Clock Powdered Juice Drink, Dave Francis Dy, Jansen Aldrich Ngo, Jan Chester Ong, and Maria Beatrice Pages
An integrated marketing communications campaign for 7-Eleven's Slurpee, Nicola Mari Borja Ebrada, Dia Lareina Pauline Borja Garrido, Jamie Ann Lee Pua, and Kathrin Blake Lee Ng Samson
An integrated marketing communications campaign for Ford Fiesta, Maria Patricia H. Erana, Kristine Diane M. Yco, Manuel Enrique B. Igual, Angelo Gabriel P. Parungao, and Katie M. Rodil
Criminalizing plagiarism, Merlin Gene C. Erese, Geanne Dareece L. Chan, and Hilario S. Caraan
Impact of dividend policy and firm characteristics on firm value: A study on publicly listed service sector entities in the Philippines for the period of 2006-2010, Gianfranco V. Espina, Ritchelle Fe C. Evangelista, Anna Danica C. Ramos, and Romina Fiel M. Tan
Occupancy rates and its relationship with sales promotions in the case of Hotels in Puerto Princesa City, Rosedelle Ann Etrata, Marie Shindo, Sandrine Stoelzaed, and Cherielynn Jane Tan
Buying behavior of ECHOstore consumers towards corporate social responsibility, Arvin Romel Fernandez, Aira Mae Paleracio, Ricianne Marie Rey, and Jude Vincent Sagum
A cross-country analysis of the impact of the proposed Basel III capital requirements to the lending rates and credit growth of the top 5 universal or commercial banks of Thailand, Malaysia, and the Philippines, Jan Robert L. Flores, Samantha Gervasio, Bruce Ricardo O. Lopez, and Neolyn G. Ocampo
Understanding the determinants of bank profitability among PSE listed universal and commercial banks from 1999-2010: Test for market structure versus efficient structure, Mart Jasper I. Flores, Marie Stephanie Therese A. Griar, Jilian Dane M. Naval, and Madeline Joanna L. Villanueva
The organizational behavior model applied by Managers in De Luxe Class Hotels within Metro Manila, Brigitte D. Francia, Tracy Danielle G. Lao, Justine Allan T. Lim, and Frances Mikko L. Ong Villa
An integrated marketing communications campaign for Nescafe 3 in 1, Lindt Maebel S. Francisco Chan, Rozanne Mei Eunice O. Ng, Aldrich Heiner Chong Munoz Go, and Annabelle A. Gutierrez
A comparative analysis of the efficient structure hypothesis within the insurance industry: Focusing on the top eight performers of both life and non-life for the years 2005-2009, Christine Gail L. Francisco, Zaldeleen R. Laurente, Alyssa Camille P. Malacca, and Georgina A. Tongco
PPRRTT!: A series of a typical events: An in-depth study of resignation and disqualification of a senator, Roxanne Gail M. Gabayno and Senen Antonio B. Lainez
A marketing plan on JBL Home Theater Systems, Rey David L. Gamboa, Joana Marie A. Lagurin, Beatrice Isabel D. Guerrero, and Adrian Lendel K. Tan
Just like you're there: An advertising campaign for McDelivery, Andrea Jomina T. Garcia
