An advertising campaign for ALASKA CREMA All-Purpose Cream

Date of Publication

2011

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Science in Commerce Major in Advertising Management

Subject Categories

Marketing

College

Ramon V. Del Rosario College of Business

Department/Unit

Marketing and Advertising

Thesis Adviser

Aristoteles C. Estrella

Defense Panel Chair

Angel Felix D. Basilio

Defense Panel Member

Susan A. Dar Santos

Abstract/Summary

In every Filipino home, it is the responsibility and role of the Mother to cook for the family. Her range of cooking is so varied that the need for a versatile cooking and baking ingredient should be established in the kitchen. Alaska Crema All-Purpose Cream is a necessity in a Mother's daily cooking as it is used in various food preparations from soups and main dishes to desserts.

Abstract Format

html

Language

English

Format

Electronic

Accession Number

CDTU022042

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

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