An integrated marketing communications campaign for Lexus
Date of Publication
2011
Document Type
Bachelor's Thesis
Degree Name
Bachelor of Science in Commerce Major in Advertising Management
Subject Categories
Advertising and Promotion Management
College
Ramon V. Del Rosario College of Business
Department/Unit
Marketing and Advertising
Thesis Adviser
Benison Y. Cu
Defense Panel Chair
Estrella Aristoteles
Defense Panel Member
Carlos Maglutac
Abstract Format
html
Language
English
Format
Electronic
Accession Number
CDTU022021
Shelf Location
Archives, The Learning Commons, 12F, Henry Sy Sr. Hall
Recommended Citation
Deluria, P. C., Pang, I. H., Robles, K. J., Sarmiento, G. L., & Tuason, I. P. (2011). An integrated marketing communications campaign for Lexus. Retrieved from https://animorepository.dlsu.edu.ph/etd_bachelors/18132
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