A marketing plan for Santé International

Date of Publication

2011

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Science in Marketing Management

Subject Categories

Marketing

College

Ramon V. Del Rosario College of Business

Department/Unit

Marketing and Advertising

Thesis Adviser

Bienvenido L.C. Encarnacion

Abstract/Summary

Santé opened its doors to entrepreneurs in November of 2008 as a multi-level marketing business distributing health and wellness products. The company has a line of pure organic barley grass from New Zealand. It is marketed as a curative raw food, suitable from birth to old age, containing vitamins, minerals, enzymes, essential and non-essential amino acids and chlorophyll. The company wants to position itself as the Barley Company. Apart from its products Santé prides itself as having the most advanced distributor and franchise online system in the direct marketing industry today.

With a competitive product line and online system, Santé International current market individuals from ages 15 and above that belong to the broad C segment with some form of illness and individuals who want to earn from the multi-level marketing system. To increase sales in the product and ultimately attract more distributors, Santé seeks to increase awareness, trial and usage in young professionals and students.

The market study was focused on the young professionals and students in the National Capital Region as this is Santéâs directive for 2012.

Our market research results observed that there was a limited awareness for Barley as 1 in 10 students and 2 in 10 young professionals ascertained this. This is well in line with Santéas objective of increasing awareness. This also gives rise to the opportunity to educate in the process.

The recommendations for the proposed market will be to focus on student organizations, professional organizations and health and wellness establishment.

Abstract Format

html

Language

English

Format

Electronic

Accession Number

CDTU022083

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

2 computer optical disc ; 4 3/4 in.

Keywords

Health products; Health promotion; Marketing--Management.

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