An integrated marketing communications campaign for 7-Eleven's Slurpee
Date of Publication
2011
Document Type
Bachelor's Thesis
Degree Name
Bachelor of Science in Commerce Major in Advertising Management
Subject Categories
Marketing
College
Ramon V. Del Rosario College of Business
Department/Unit
Marketing and Advertising
Thesis Adviser
Aristoteles C. Estrella
Defense Panel Chair
Aristoteles C. Estrella
Defense Panel Member
Milette Zamora
Abstract Format
html
Language
English
Format
Electronic
Accession Number
CDTU022089
Shelf Location
Archives, The Learning Commons, 12F, Henry Sy Sr. Hall
Recommended Citation
Ebrada, N. B., Garrido, D. B., Pua, J. L., & Samson, K. L. (2011). An integrated marketing communications campaign for 7-Eleven's Slurpee. Retrieved from https://animorepository.dlsu.edu.ph/etd_bachelors/18178
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