Occupancy rates and its relationship with sales promotions in the case of Hotels in Puerto Princesa City

Date of Publication

2011

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Science in Business Management

College

Ramon V. Del Rosario College of Business

Department/Unit

Business Management

Abstract/Summary

The Underground River in Puerto Princesa City has been included in the New Seven Wonders of the World. This has caused the increase of tourists visiting the city, which has caused the growth of the tourism industry in the area. With this growth comes the close competition of hotels in the city. Hotels come up with sales promotions to be able encourage customers to stay in their hotel. This paper discusses the relationship of sales promotional activities to the occupancy rate of hotels in Puerto Princesa City and how strong this relationship is. To be able to get the data needed, the researchers distributed survey questionnaires to all the hotels in Puerto Princesa. In addition, general or marketing managers of three hotels were also interviewed. Data gathered was analyzed through the Point Biserial Correlation test. Moreover, a test of means was used to see if the tools which showed a relationship were also effective. After going through the test, the researchers were able to come with a conclusion that among the 14 sales promotional tools, 5 of which have a relationship with occupancy rates and 3 of these tools were shown to be effective. The 3 promotional tools are namely, samples, coupons, and prices off.

Abstract Format

html

Language

English

Format

Print

Accession Number

TU16703; CDTU016703

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

leaves ; 28 cm. + 1 computer optical disc

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