A Study on the relationship of retail layout and customer preference of selected supermarkets in Metro Manila

Date of Publication

2011

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Science in Business Management

Subject Categories

Business Administration, Management, and Operations

College

Ramon V. Del Rosario College of Business

Department/Unit

Business Management

Thesis Adviser

Aida Velasco

Defense Panel Chair

Ma. Victoria Tibon

Defense Panel Member

Raymund Dimaranan

Abstract/Summary

The study was made in order to check if there is a relationship between the retail layout and the customer preference of supermarkets in the Philippines. The statistical analysis on a survey of 436shoppers of supermarkets in Metro Manila showed that there is no evidence that there is a relationship between retail layout and customer preference. The report evaluates and concludes that it is the price of the product, distance of the supermarket from the residence, and the variety of brands of the products sold in the supermarket affects the customer preference more than the retail layout design.

The study conducted is limited in terms of the length of time devoted for the research and the financial and logistical limitations of the researchers. In the future, it is recommended that the sample design be refined to fully encapsulate the behavior of the shoppers and make it a nationwide study. It is also recommended that the scope of the variables be widened by increasing its number and quality.

Abstract Format

html

Language

English

Format

Print

Accession Number

TU16698

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

89, 3 unnumbered leaves ; 28 cm.

Keywords

Business logistics--Management; Retail trade --Management; Customer relations--Management

Embargo Period

12-13-2021

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