Theses/Dissertations from 2012
A study of financial, operating and total leverage and its effect on investment decisions for selected Philippine real estate companies from years 2001 to 2010, Jerrolde Joe C. Chua, Gabriel Lorenzo F. Jauregi, Jerrine Therese C. Lim, and Elaiza Anne C. Mabolo
Factors contributing to task performance of food attendants at Jatujak Thai Restaurant, Jillian Denise A. Chua, Patrick Edrozo, Jonathan Mejia, and Carmela Andrea R. Sumulong
Leadership style, flow experience, and job satisfaction in select banks within the top 20 Banks in the Philippines based on assets, June Virginia T. Chua, Dianne Clarissa C. Garcia, Teodoro H. Medalla, and Erwin Mark T. Sy
Improving the quality of work life at Filspin Incorporated: Designing and testing a wellness program to increase productivity and organizational performance, Queenie Christina Chua, Bj. Gotanci, Ma. Maruja Senar, and Joohee Yim
An integrated marketing communications campaign for Mc Cafe, Clarisse Joy O. Co, Lorainne D.C. Lora, Carla Angeli A. Ong, Christian John A. Sumayo, and John Carlo C. Yung
A marketing plan for the re-Launch of Seventeen, Charmaine M. Cokaliong, Rachelle Joyce P. Virata, and Jerome A. Zablan
Pure Active Fights For You: An integrated marketing communications campaign for Garnier Pure Active Multi-Action Facial Scrub, Katrina Marie P. Co, Mary Therese A. Pahati, Shane P. So, Monica Jane T. Valerio, and Anna Angelica R. Villanueva
An Integrated marketing communication campaign for Kit Kat Philippines, Kyrene Isabel T. Co, Kristelle Erica T. Kua, Rhodeza Joy M. Macasaet, and Ulla Rosanne K. Sy
A study of the limitations of one's right to travel, Lia Trisha J. Co and Jose Maria B. Santos
A service and public relations plan for Monsters Centaur Production, Inc., Mark Kelvin Co, Fitz Daniel Ignacio, Kirstie Sanchez Inocencio, and Carmela Orozco
A study on the significant factors that contribute to an effective learning and development program of Foundation for Enterprise Management Innovations, Inc., Gerard Samuel Alphonsus B. Contreras, Leoj Ian Earl A. Pinero, Jule Lian C. Racines, and Juan Rafael L. Villanueva
A study on stock return variance during trading and non-trading periods of the thirty most actively traded stocks for the years 2007-2011 using GARCH, Porzia Evol Coronado, Marinell Elise Inocencio, Jose Juan Jalbuena, and Ralph Christian Ramos
A marketing plan for P. F.Chang's Fort Branch, Angelica L. Coronel, Andrea Bettina V. Enriquez, Julian Antonio L. Pineda, and Carl Caliph S. Yao
Examining factors that influence traffic accidents: A micro-macro analysis, Lorenzo Ruiz R. Cortez, Gianfranco V. Espina, and Ron Lester C. Yu
An assessment study on job satisfaction among contracted security guards in Soliman Security Agencies, Michael Crespo, Govind Mirpuri, Luis Montinola, and Valentin Prieto
Determining value creation through acquisitions using residual income model approach: Analysis on selected Philippine publicly listed corporations, Lilian Jill P. Cruz, Mary Christine M. Sioco, and Jannine Karen A. Tan
Employee satisfaction and motivating factors across job classification and years of service at FEU-NRMF, Ma. Dolores Cruz, Joseph Thed Jose, and Enrique Robert Reyes
Being Gay at work: A legal research on the rights of lesbian, gay, bisexual, and transgender to equal work opportunity, Patrick Stephen M. Cua and Sheena Erica G. Ong
The effectiveness of stamp cards as a short-term promotional tool in eliciting customer loyalty by Three Tea Stores in Metro Manila, Patricia Ann C. Cuna, Claudine Abbie S. Gabriel, Kilyong Lee, and Darcy Rose V. Sanico
A marketing plan for ACCEL Running Shoes, Kwon Da Sol, Jessica Ling, Hana Rebaldo, and Chelsea Santillan
A marketing research on demographics of home movie watchers in Metro Manila for Astroplus, Christian Manuel T. David
It takes two to tango: Whether or not the provision of Article 46 of the Family Code stating that no other misrepresentation or deceit shall be recognized as fraud and ground for annulment in connection with Article 46 (2) is unconstitutional for violating the Equal Protection Clause and the mandate to protect marriage and family life, both guaranteed by the 1987 Constitution, Kristine Mariz I. De Claro and Maria Fraulaine May L. Rapal
A proposed marketing plan for body shield family germicidal soap, Angelo Gabriel Rene J. De Dios, Ila Dane Frances A. Sison, Cole Lennon V. Sy, and George Mikel Zubiri III
Interdependence among different stock markets: How is the Philippine Stock Exchange affected?, Cherry Mae T. Dee, Jon Exekiel N. Leveriza, and Lara Isabelle Wan
The perceived effects of workplace wellness programs to the well-being of employees in the three selected retail companies in Metro Manila, Van Louie O. Dee, Javin Javril T. Garcia, Clarence Ann W. Sy, and Ilian C. Tan
Cake puffs, Frances Maricar P. De Guzman, Romenia Marie A. Santiago, and Christie Marie A. Vista
Job Assessment, satisfaction, and productivity: A study on the contractual workers of PGFlex, Patricia C. De Guzman, Jannica June A. Erguiza, and Adrianne Marie U. Tan-Gatue
A marketing plan for Diana Stalder, Aaron Josef G. Dela Cruz, Mark Andrew A. Esparaz, Emmanuel Sy, and Sebastian Francis T. Tangcueco
A marketing plan for Groupon Philippines, Alexandra Eloisa G. Dela Cruz, Jea C. Olfato, and Robert Hanzel C. Ronidel
Divided we stand: An in depth study on the application of the Philippine intellectual property laws on dominancy vs. holistic test as applied in the case of skechers U.S VS. inter pacific, et al., Mikhail Isiah B. Dela Cruz and Rhys Derek S. Ruelos
A marketing plan for Monster Energy Philippines, Joselle Francesca Dela Rosa
A Marketing plan for CalayanSurgicenter Corp., Jhoanna Andrea E. De Leon, Jovi Francesca L. Jose, Jean Alexandra T. Magsino, and Shereene Alne S. Yu
Learning style and academic performance of DLSU BSA students, Regina Patricia M. De Leon, Poula Nikole M. Diongzon, and Maria Camille Katrina M. Ozaeta
A marketing plan on Starbucks Christmas Promotion 2012 Featured Food Items for Rustan Coffee Corporation, Pauline Del Prado, Keith Katana Llige, Marielle Nery, and Gabrielle Angeli Sol
A marketing plan for Village Tavern, Sherwin Alex D. Del Rosario, Karl Henrick C. Dy, John Edwin G. Macapagal, and Jan Christian J. Yap
An integrated marketing communications campaign for 3M Scotch-Brite Heavy Duty Scrub Sponge, Regine Barry R. Dennis, Anna Tricia G. Espiritu, Harumi Jane J. Kimura, Efril Rissa E. Lagman, and Kylie Anne O. Ng Cha
An integrated marketing communications campaign for Canon, Ma. Samantha De Rivera
Validation of SERVQUAL model as an effective tool for assessing life insurance in Metro Manila, Maurice De Vera, Riel Aaron Nubla, and Nico Rafael Ordonez
Are we competitive?: A study on the alignment or non-alignment of Philippine Constitutional provisions to GATT provisions on competition, Mika Diaz and Sheila Lu
The effect of the five dimensions of Corporate Social Responsibility (CSR) on the changes in stock prices of selected publicly-listed mining companies in the Philippines, Rachelle Angelica D. Dilao, Joben Joyce I. Sia, Hazel Valerie N. Sy, and Michelle Kylie Y. Yau
RP-AS SOVFA: A bilateral agreement that should enhance maritime border security of the participating countries, Nolan Redji Domingo and Sevilla, Rey Arvin D.
Determinants of dividend payout for selected service and manufacturing firms for the period covered 2006-2010, Jovenoire D. Donato, Jean Clarizze A. Esguerra, Maria Louise C. Hipolito, and Lia S. Traboco
A case study: The influence of Word of Mouth (WOM) advertising on the Purchase of Personal Training Services in selected branches of Fitness First in Metro Manila, Kathleen Michelle O. Dy, Arthur Martin L. Go, Kevin DJ. Miguel, and John Michael D. Ravina
A study on the moderating role of kitchen holdings' loyalty card in the causal relationship of customer satisfaction and customer loyalty, Ana Preciosa Ella, Shaula Abbygail Manawat, and Micah Camille Valero
The Association of Accounting-Based Altman Z -Score and PFRS 7 disclosure index to market-based coefficient of variation of stock market returns of publicly-listed companies in the Philippines: A descriptive study of accounting-based and market-based risk measures using quantitative and qualitative analyses, Gabriel Eroy, John Joseph M. Juan, and Rheychel Kitkat C. Medel
Case study on social enterprise's performance using the four lenses strategic approach, Dino Escobinas and John Christian Bisnar
A marketing plan for Dr. Marten Air Wair, Noelle Alexandra Estrada, Gabrielle Bianca Rodriguez, and Alexandra Tansengco
A retail-marketing plan for Dr. Air Wair Martens, Noelle Alexandra Estrada, Gabrielle Bianca Rodriguez, and Alexandra Tansengco
A study on the constitutionality of Women's Higher Education Act of 2010, Tricia Aimee O. Fabico and Joanna Marie S. Nidea
Marketing plan for IBM Production imaging edition, Bettina Michaela A. Feliciano, Lingguan Gao, Aya Junisse G. Garcia, and Niven Kho
A marketing plan for TOMS Philippines, Julio Fernandez
Firm-related risk factors and the likelihood of financial statement fraud in the Philippines (period 2000-2009), Katrina Cartilla Fernandez, Michelle Albertte San Luis Huang, Monette Tan Medina, and Kristin Agawin Militante
Measuring the Impact of Financial Factors on Corporate Restructuring Among Selected Corporations in the Philippines: A Comprehensive Analysis using a Multinomial Logistic Regression Model, Anna Margarita Fernando, Lorenzo B. Guinto, Elizarde J. Landicho, and Allan Jerome L. Yu
Telecommuting as a work-life balance strategy and its relationship with job satisfaction of accountants in selected accounting firms in Makati, Nathalie Adeline S. Fernando, Darlene C. Keng, and Luis Alfonso M. Mapoy
A marketing plan for Ripplewave Philippines, Ferdinand T. Fevidad, Shaun Benison A. Tan Tiu, Louise Dyan N. Yao, and Danielle Kristen T. Yap
Clean, potable, drinking and sanitary water for every Juan, Rebecca Anne U. Flores and Ruby Mae F. Reyes
Mad Cow Burgers, Cecil Apolinar Fojas, Richard Cayetano, and Carla May Alcantara
The dark side of the FCDU Law: Accountability of public officers vs. equal protection, Nicolai Ryuichi M. Francia and Marjorie N. Melgar
A marketing plan for SO! F.A.B., Ambleth Joyce M. Galaroza
A marketing plan for SmartNet, Kamille Andrea L. Galura, Margaret Loise C. Saquido, and Albert David D. Trinidad
A Study on the relationship of educational attainment and job performance of workers among the six sectors of the business process outsourcing industry in Metro Manila, Kristine O. Gan, Angela Marie K. Miravite, Sandy Mu, and Angelica Keith L. Tan
Factors affecting employee retention in the business process outsourcing (BPO) industry particularly in inbound, night shift call center agents from call centers located in Metro Manila, Philippines, Raymond T. Gan, Clarence Stephen I. Reyes, and Patricia G. Ruivivar
Braving the blue ocean: Investigating the corporate strategy of Celine Marketing Corporation, Karen Anne C. Garcia
A study on the sustainability reporting practices of selected Philippine publicly listed companies based on global reporting initiative's performance indicators and their effect on the share price of the company, Corazon Mary Margaret V. Gatdula and John Francis X. Gue
Internship at Wyeth Philippines, Inc., Jon Robert G. Gementiza
A study on the efficiency and competition among selected universal banks in the Philippines for the period 2001-2010: Using data envelopment analysis and Panzar-Rosse model, Krystal Faith Go, Shirleen Hsieh, Carmela Lazatin, and Cristine Uy
A marketing plan on Nike Running 2013 for Nike Philippines Inc., Iana Christine S. Golfo, Noel Antonio C. Jaime, Fernan Miguel K. Pereyra, and Aya L. Yamaminami
The relationship of ethical systems and corporate spirituality with the financial performance among selected universal banks in the Philippines, Marjorie Kaye T. Go and Maria Katrina S. Gorondo
A market research paper about Papa John’s Pizza, Michael C. Go, Emil Franco G. Recentes, and Fritz Stewart L. Uy
A market research paper about Papa John's Pizza, Michael C. Go, Emil Franco G. Recentes, and Fritz Stuart L. Uy
A marketing plan for 3M Philippines, Mary Robelle P. Gonong, Tristel Joyce F. Lim, and Kashka Louisse L. Tobias
Documentation of my internship at NIDEC Precision Phil. Corp., Irish Ellen D. Guda
@PedroJuanDelaCruz@(*o/o)S#)S ka!: You and your family!: A study on the constitutionality of criminalizing cyberbullying, Arjuna Das Matthew F. Guevara and Maria Yvette V. Teepecuy
A marketing research plan for Ensogo Living Social, James Benedict Hernandez; Par, Harold Terence.; Sy, Asher Rienbert.; and Sy, Carl Richard.
How do lending relationships affect loan approvals in thrift and rural banks engaged in microlending in the Philippines?, Enrico Isla, Angel Dianne Mirano, Anne Matrix Que, and Jacob Torio
Effects of foreign portfolio investments, domestic credit and inflation on stock market prices in the Philippines (2001-2010), Dane Oliver J. Javier, Niccolo Gabriel R. Suarez, John Kevin E. Sugue, and Christian Charles L. Uy
Marketing campaign for Mrs. Fields Treats To-Go, Carina Josue
Determining the impact of key human resource management practices to employee retention at Orient Europharma Philippines, Incorporated, Noemi Jucar, Lin Bin Hai, Meg Lindt Olea, and Augustine Torres
Effects of natural calamities on the probability of exit insurance companies using the Probit Analysis model, 1991-2010, Marvin Kho, Mikee Angeli Ngo, Otto Paul Schulte, and Kenneth Sy
A documentation of the internship at UPSEM English Training Center, Wonil Kim
A marketing plan for Native Fitzsimmons, Denise F. Labordo, Jenize Ann Marie A. Perez, Josephine Roxanne L. Perez, and Christopher Henry M. Yap
Women's rights and abortion, Kristine Ross Welsh M. Lacbayo
Experiencing internship at Wyeth Philippines, Inc., Christine Joy D. Lazaga
Documentation of my internship at JPMorgan Chase & Co., Kiervin G. Lazarte
A marketing plan for the Hilti PD40 laser range meter, Jan Bernard F. Lejano, Michelle Q. Paliza, Jackie Lana D. Tan, and Pamela Gayle E. Tan
Drivers of productivity, efficiency and market capability of EJB Farms, Inc., Janelle Yvonne Lim, Ma. Isabel Santiago, Michelle Claire Soriano, and Michelle Torres
Punit of amparo: A case study on the limitations on Writ of Amparo set by the case of Navia et al. vs. Pardico, Marc Kevin C. Lim and John Elijah A. Mejia
Defamation: A constitutional violation: A study on the constitutionality of Senate Bill 3244 (An act to decriminalize libel and for other purposes, Jade Roxanne P. Lo and Celina Marie M. Santos
The journey to the land of promise: Bangsamoro, not Filipino?, Maricon T. Lorenzo and Jayson V. Manquiquis
Precarious employment: Contractual employees' welfare hangs while enterprises cut costs, Keshley Ann U. Macaraeg and Elias R. Sadicon
A marketing plan for Arya Residences Tower 2, Alexandra Claudia A. Madduma and Maria Yvette Regina F. Maglalang
Does our Philippine laws merely over-protective towards women instead of giving empowerment?: A legal study concerning the empowerment of Filipino women, John Fernand F. Magcanlas and Paolo Lester M. Jamilarin
Documentation of my internship at Globe Telecom, Inc., Bianca Katrina M. Magtoto
Corporate events organized by marketing managers as a promotional tool in influencing customers purchasing decisions in the magazine publishing industry, Sharmaine Joy O. Manalansan, Michael John P. Ocrisma, Albeelyn Yovela H. Ramos, and Precious C. Tan
A marketing plan for Levi's Tailored Jeans, Ignacio Miguel N. Manipula, Lorenzo U. Paunlagui, Brian Gino Tan, and Tedrick T. Yu
A Marketing plan for Fresh Start by Human Nature, Nicole Tracy M. Manzano, Justine Delaney H. Sy, Adrielle Ann U. Tan-Gatue, and Pauline Samantha L. Uy
CLEANFRESH fragrance, Ma. Lourdes Elvira T. Marcelo
Heritage Accounting in Selected Government Institutions in Metro Manila: A Focus on the Initial Recognition, Subsequent Measurement and Disclosure of Intramuros Administration, Meryl Clarisse C. Marcojos, Toni Venette R. Picar, and Michelle Phoebe G. Wang
An integrated marketing communications campaign for 7-Eleven's Fundae Cone, Alexis Aurea O. Martinez, Katrina Ayn Q. Mendoza, Anthony P. Ong, Nathalie G. Presillas, and Joyce Ann H. Sy
Organizational Dimensions of Gawad Kalinga enchanted farm incorporated, Christian Edward P. Martinez, Abigail Sherry C. Uy, and Kate M. Velasquez
