CLEANFRESH fragrance

Date of Publication

2012

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Science in Entrepreneurship

Subject Categories

Entrepreneurial and Small Business Operations

College

Ramon V. Del Rosario College of Business

Department/Unit

Business Management

Thesis Adviser

Lissa K. Magpantay

Defense Panel Member

Teresita Flordeliz M. Ragudo

Abstract/Summary

CLEANFRESH sells a complete line of environmentally friendly air fresheners supplies for all possible household, comfort rooms and car uses. CLEANFRESH is finalizing a contractual agreement with a major scents supply manufacturer for the production of a complete line of private label products. Product prices will be quite competitive since CLEANFRESH is directly buying scents from the manufacturer.

CLEANFRESH will sell products to two customer segment. The first segments are individual consumers who are purchasing the products for personal (household, car, & comfort room) use. These individuals are environmentally conscious consumers who are looking for a unique product for their home, cars, & comfort room. Demographics for this group are younger, politically liberal people who are interested in making an individual contribution to the betterment of our environment.

The second target segment are the companies, supermarkets, and schools. CLEANFRESH will be able to offer competitively priced products that are of the highest quality to the market.

CLEANFRESH has identified a multi faceted competitive edge that will assist them in their fast market penetration.

First is unique product with mosquito repellent, Second quality products All of the products sold by CLEANFRESH are manufactured by a leading company, made for CLEANFRESH to their specifications. This allows CLEANFRESH to offer a very competitive product that meets the needs of the market. Lastly competitive pricing: CLEANFRESH is able to offer great pricing because they are purchasing the products directly from the manufacturer.

While CLEANFRESH pays out sale commissions to the various layers of distributors, this grassroots distribution model is still more efficient than the traditional distribution channel, keeping prices competitive.

The management of CLEANFRESH will compose of one (1) sales person and one (1) driver on its first quarter of the business.

Abstract Format

html

Language

English

Format

Print

Accession Number

TU17121

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

56 leaves : colored illustrations

Keywords

Odor control

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