A Marketing plan for Fresh Start by Human Nature

Date of Publication

2012

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Science in Marketing Management

College

Ramon V. Del Rosario College of Business

Department/Unit

Marketing and Advertising

Thesis Adviser

Milette Zamora

Defense Panel Chair

Luz Suplico Jeong

Defense Panel Member

Jhoana P. Acosta

Abstract/Summary

Human Nature is a social enterprise that has been pioneering in providing natural and organic products to Filipinos since 2008. Anna Meloto – Wilk and Camille Meloto founded the company with the following core principles in mind: to be Pro-Philippines, Pro-Poor and Pro-Environment and most recently, Pro-Animal. They envisioned that it would be used to make a better Filipino society, especially for the poor, by operating a sustainable business that first and foremost benefits the Philippines.

The group developed a marketing plan for the teen care line of feminine wash for Human Nature called Fresh Start which primarily caters to teenage girls aged 13 to 16 years old from the socioeconomic classes AB and Upper C. The objectives are to (1) better educate teenage girls on the advantages of using a feminine wash upon their periods and most importantly, (2) to inform the target market why it is of utmost significance that they invest on using a natural feminine wash that is Fresh Start.

In order to achieve the said objectives, concerted marketing efforts that are focused on below the line advertising will be implemented as the company values marketing efforts that are not only effective but of very minimal cost.

Abstract Format

html

Language

English

Format

Electronic

Accession Number

CDTU022103

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

2 computer optical disc ; 4 3/4 in.

This document is currently not available here.

Share

COinS