Theses/Dissertations from 2013
Canon PIXMA P200: Cherish moments: An integrated marketing communications campaign for Canon Marketing (Philippines) Inc., Irish Wendy P. Bautista, Maria Anna Isabela H. Cueto, and Patricia R. Gonzales
Evaluating responses of different shoppers of selected grocery stores in Quezon City to the plastic bag ordinance, Ma. Johanna Elisha S. Bautista, Camila S. Buduan, Clarence Kane C. Ong, Shaoxiong Wu, and Mitzie Irene Ponce Conchada
Determining qualitative factors of trustworthy computing: A study on Metro Manila online businesses, Arvielotus Grace I. Belga, Hazel M. Billedo, Da Eun Lee, and Reynald Alenn M. Tan
Za: A marketing plan for a product innovation, Rafael Eloy Arceo Bello, Rina Bianca Sipin Pantino, Erickson Aguilar Razon, Katrina Isabel Quiambao Tamina, and Denice Francine Chua Chiaco Tan
The Impact of derivative use on Philippine Commercial Banks financial ratios, Kevin Joseph Berbano, Justin Coden, Trixie Carmela Gonzales, and Jose Gabriel Sebastian
Regional location of foreign direct investment inflow in the Philippines, Maria Lilia Lalaine P. Billones, Camille Anne E. Carpio, and Jose Miguel G. Corpuz
A marketing plan for Burlington Shucare, Carlos Martin J. Bitong
A theoretical discussion of the role of remittances in a small open economy real business cycle model, Charlene Marie L. Bocago, Jimmie Grace M. Gonzales, and Seul Gi Park
A marketing plan for Swedish Match-Cricket Lighters Philippines, Daniel A. Bocaling, Sheila Quiroga, Renato S. Rebellon Jr., and Vicente R. Santos III
A marketing plan for Costa Pacifica, Maria Patricia H. Bocanegra, Atafeh W. Halabisaz Zanjani, Mariel O. Mercado, and Sarah Michaela A. Pahati
The effect of capital structure on profitability of financial institutions: Evidence from selected banks listed in the Philippine Stock Exchnage for the period of 2003-2012, Michelle Bona, Kathryn Medina, Jackyson Sze, and Maritoni Yamsuan
Green level up: An assessment of the green IT readiness level of international marketing group, Louisse Catherine Borja, Jhoven Cabundocan, Juan Rafael Diu, and Ansu Lee
A marketing plan for Netopia, Nichola F. Brandes, Jia E. Buenaventura, and Patrician Gabrielle C. Carandang
Developing a business model from the integration of organizational strengths and generating cost-related strategies for the resources of KAISA KA, Jiara L. Brianas, Jacqueline H. Dela Cruz, Van Carlo Francis V. Ramilo, and Kim Michelle C. Tan
A Study on liquidity as a determinant of the overall profitability of listed industrial subsectors in the Philippines, Janna M. Buenaventura, Allan Francis S. Dalisay, Elaine A. Franco, and Joan Camille R. Villarosa
The technopreneurship ecosystem in the software segment of the ICT industry in Metro Manila, Kyle Mariah Chelsea S. Bulut, James Vincent D. Fernando, Adrielle Anne R. Porte, and Robert Jason S.J. Villegas
Factors affecting the temporal changes in the revealed comparative advantage of the Philippine Textile and garment industry, Ryan Joseph Burgos, Camille Anthea Canita, Jesus Rafael Martinez, and Emil Sagabaen
Hera Shoes, Kristine Joy I. Cabili
A woman's choice: Should abortion be allowed under certain cases specified by law?, Sofia Isabella V. Cabral and Louise Jillian G. Paris
Banahaw Heals Spa: an assessment of its operation, Katrina Rae P. Cadacio and Dominique A. Requierme
Examination of the profitability determinants of domestic banks in the Philippines, Malaysia, and Thailand over the period 2005-2012, Gang Feng Cai, Dong Hun Lee, Dong Cheol Seo, and Shan Shan C. Wang
An Assessment of the effect of derivatives on firm value and performance geared towards the development of the Philippines derivatives market: The study on Malaysian publicly listed firms between 2008 and 2012, Raphael Luis C. Camposagrado, Jan Neil P. De Vera, and Carlos Oliver G. Garcia
A study on the technical efficiency of selected non-life insurance companies in the Philippines for the years 2002-2011 using data envelopment analysis (DEA), Catherine Rachel Cancicio, Arnold Dela Cruz, Dana Katrina Maglangue, and Sheena Joy Sobejana
A study on agency costs: The relationship of the free cash flow hypothesis to sales growth and firm performance, Isaac Christopher J. Cancino, John David G. Merin, Justine Jeffrey J. Villareal, and Joseph T. Yapendon
Determinants of earnings management and their effects on the profitability, market, liquidity and activity ratios for publicly listed firms in the Philippines from 2008 to 2012, Kevin Richard U. Canlas, Thomas John P. Naval, Daniel Enrico P. Villena, and Gordon Christian K. Yu
A marketing plan on Pepper Lunch Shangri-la Branch, Mark Pius V. Canta and Justine T. Espino
Coca-Cola IMC Plan, Pierre Capati and Joane Givertz
Coca-Cola IMC Plan Q1 January to March 2014, Pierre Capati, Joane Givertz, Aiana Lontok, Brian Lumanog, and Laurisse Sapungan
Is Republic Act No. 10361: Batas Kasambahay enough? or its implementing rules and regulations too much?, Marcelle Margaret D. Capuz and Louise Jillian Paris
Atong Paglaum versus COMELEC: Requiem to representative democracy in the Philippine party-list system, Krisppina Krissanta A. Caraan and Camilla Rosanna H. Magsaysay
Exchange rate volatility and export performance: Evidence from the ASEAN-5, Camille Joy F. Carino, Arni N. Dannug, Mary Christabelle G. Orbeta, and Kimberlya A. Tan
Adobo magazine marketing plan for university students: Converting target markets to loyal members, Chiara Margarita C. Casal, Maria Angelica Castro, and Natalia Corky V. Garcia
Earning differentials between high school, vocational education, and college graduates among working adults in Valenzuela City, Philippines, Jose Mikhail R. Castaneda, Ralvin Jose V. de Leoz, Andrea Renee A. Gonzalez, and Donna Jans S. Uy
The Relationship between human resource management practices and selected state of wellness among regular employees at Samuya Food Manufacturing, Inc., Renniff Victoria M. Castillo, Marko Jose Felipe G. Francisco, Christopher John D. Jacinto, and Franchesca C. Manzano
A study on the relationship of stock market index price, foreign exchange rate, and interest rate swap (IRS) rate to sovereign credit default swap spreads (CDS) of Vietnam, Indonesia and Philippines (VIP) for the years 2007-2011, Cyrill Rhojiemel P. Castro, Karen Chaesei H. Nocon, Grace Z. Ochavo, and Krizzia A. Umali
Determining of IPO under-pricing in the Philippines from 2002-2012, Kevin Cyrus Catada, Windell Chan, Christian Perez, and Ryan Tambis
An analysis of benefits of using insourcing against outsourcing in Real Estate Management Services among selected companies, David Jim Catibog, Daniel Dela Cruz, Jason Robbins Dy, and Sophia Jane Dy
A Service plan for Hyundai Global City Hub: Effective Customer Handling Systems For Vehicle Purchases, Miguel Catolico, Henry Chua II, Paul Benedict Lim, and Johann Ocampo
A marketing plan presented to San Miguel Brewery, Inc., Abegail H. Cayco, Alyssa Kimberly L. Chu, Karina Charmaine G. Lim, and Paige Nichols S. Espiritu
An integrated marketing communications campaign for SkinWhite Naturals Papaya Milk lotion, Rachelle T. Cedillo, Rochelle Kyle U. Cheng, Kimberly Faith H. Sabala, and Cyrene Pamela N. Simbulan
A study on the effects of foreign direct investments, credit provided by banking sector, deposit interest rates and lending rates to the gross domestic product growth of the original ASEAN countries from the years 2002-2011, Bienvenido Gerard P. Cerbo III, Jan Keith I. Garcia, and Julius Bernard R. Panganiban
An empirical analysis on the bidirectional relationship of cost efficiency to the non-performing loans ratio and non-performing assets ratio of private domestic universal banks in the Philippines from the years 2002 to 2012, Ma. Angela Therese A. Certeza, Alysa D. Hipolito, Charlene Samantha C. Ng, and Matthew Gerard L. Pasia
An empirical analysis of bank mergers and cost efficiency in the Philippines from 2000-2011, Katrina Chan, Mary Jane Go, Tiffany Joy Go, Leung Kin Kun, and Steven Lim
Determining the effect of macroeconomic volatility on stock returns: Evidence from selected Southeast Asian markets, Nathaniel Lewis Chan, Shi Luo Chi, Juan Antonio Henares, and Angela Marie Uy
The Power of blogging: A study on the impact of blogging on selected online business and bloggers, Rachel Joyce G. Chan, Angela T. Garcia, and Jessica V. Tayag
An integrated Marketing Communications Campaign for Close Up Deep Action, Patrise Ysabel M. Chatto; Fucio, Noelle Alexandra C.; Placido, Daniel E.; Saldua, Beatriz Marie T.; and San Juan, Eugenie B.
The relationship between the rural banking sector development, gross regional domestic product and poverty reduction in the various regions in the Philippines except for the National Capital Region from 1988-2008, Prince John Chavez, Shermaine Chavez, Camille Jane Conanan, and Leira Luz Porsuelo
Manager's style as determinants of employee job involvement and satisfaction in Chinese restaurants, Carlo Louis C. Cheng, Jorn Austin D. Choa, Lenard Benedick A. Chua, and Jonathan Francis R. Tiong
Canonical correlation analysis of the assets and liabilities of Philippine universal and commercial banks, 2005-2011, Xinian Chen, Aaron John Dee, Jennie B. Hong, and Min Ho Park
Impact of insurance on economic growth: The case of the Republic of the Philippines, 1980-2011, Yilin Chen, Ji San Chung, Colene Nicole Crescini, and Ma. Pamela Macatangay
A service plan for Philippine Daily Inquirer: Job market online, Carl Keiffer L. Chiang, Clarence Gilbert N. Chua, Abigail Nicole T. Lopez, and Meng Lan / Monica Shi
An update on the contributions of trust operations to the growth and profitability of selected universal banks for the period 2001-2011, Chase Lorenz L. Chianpian, Jan-Michael N. Cruz, Ma. Kristina Isis S. Dela Cruz, and Mark David L. Erandio
A Causality test on accounting returns and market returns: Evidence from publicly-listed companies in the Philippines from 2007 to 2012, Mark Andrew L. Chiu, Elesia Mae R. Jo, Jose Christopher E. Velasco, and Karen Ann L. Yang
Fighting hate: A study on hate crimes and proposing a law to protect the LBGT community, Alyssa Vera G. Chua and Stephanie O. Kalaw
A marketing plan for Pump Juice Bars, Bettina Mariz B. Chua, Elpidio G. Cruz III, Hans Johann E. Cruz, and Nazer Joseph O. Tolentino
An integrated marketing communications campaign for ASPAC Advertising, Charito G. Chua, Bernadette D. Del Mundo, Winnifred Y. D. Hui, Hee Won Kim, and Eleanor Lisette S. Ong
A marketing plan for Nuvali, Nicole Ann L. Chuacuco
A retail plan for the ABS-CBN Pop-up and Online Stores, Ella Nicolette Chua
Measuring the degree of financial market integration in selected ASEAN countries, Kevin G. Chua, Chua Jo, Christine Meredith E. Sarmiento, and Queena Mae R. Tia
The February effect: How Chinese New Year affects the Philippine stock market, Jacob Wesley O. Chu, John Austin C. Dycaico, Joaquin Ignacio B. Prats, and Erika Therese D. Trenas
An empirical study on the relationship of negative real interest rates and house prices in the Philippines, Carlene Rosebelle R. Chung, Richard Raymond P. Ong, Merrizze Izleen T. Solim, and Sherry Lynn C. Yu
A marketing plan for Publiko Gastropub, Gerard Lawrence S. Cinco, Roland Louise L. Galang, Jules C. Resurreccion, and Lawrence S. Tanquilut
A service plan for Click Auto Rental and Leasing, Mica Anzhela D. Cinco, Jose M. Garcia II, and Jose Antonio M. Silva
Creating value: A case study on lifestyle food markets and the elements of their business model, James Paulo C. Ciudad, Annamarie Therese M. Kahayon, Jed Bryan R. Manguera, and Carmina M. Sacramento
Impugning legitimacy: Extending such right to women and children, Mary Ann M. Clemente and Maria Denise Claire C. Marcelo
The Relationship between financial leverage and profitability among publicly-listed industrial companies in the Philippines, Arvin Jon B. Cobarrubias, Melissa Angelyn R. Pascual, and Cybelle Y. Yao
Real estate returns, a hedge against inflation: A study of both office and condominium properties in Metro-Manila, Philippines between 2002-2009, Hannah Stephanie L. Co, Katherine Xina N. Go, Katherine Grace L. Lorenzo, and Jensine Daphne E. Sy
The Roles of technological innovation and the Chinese network in the supply chain of selected Chinese-owned SMEs in the restaurant business, Malcolm Leandro Co, Winnica Joy Lim, Hanalyn Reina Otsuka, and Jansen Ivan Uy
A proposal marketing plan for Neff, John Michael G. Concepcion, Rhenze Hazel L. Ramirez, Iris L. Regalario, and Stephen Clarence C. Tiu
A study on the relationship between the demographic factors and the intention of selected students of De La Salle University-Manila to join their family business, Ma. Anna Monica S. Concepcion, Maria Lovely D. Dela Cruz, Mikaela Vesta A. Hernandez, and Kimberlyn T. Tiu
Conflict between the functions performed by the Manila Economic and Cultural Office (MECO) and the one-China policy, Varna Elena A. Corpuz and Pauline Angela M. Rapada
A marketing plan for Pancake House Group Teriyaki Boy, Lara Grace C. Cortez, Patricia Isabelle C. Moalong, Lara Mariel P. Sumagpang, and Raymond L. Villafuerte
A study on the effect of GDP per capita, domestic savings, total imports, total exports, real interest rate, dependency ratio, and foreign direct investment to insurance and financial services in developing countries from the years 2005-2012, Sherwin Co, Jessica Licup, Jermaine Lim, and Michelle Siy
Factors affecting the career progression of De La Salle University Certified Public Accountants (2004-2008), Maria Czarina M. Crisostomo, Shanille S. De Castro, and Mary Kristine P. Pinpin
A dignified death: Assessing the constitutionality and legality of the right to refuse medical treatment in Philippine context, Darlene Ciara G. Cristobal and Alexandra Paulyne P. Gutierrez
Chasing terrorists: A legal inquest into the human security act of 2007 and a comparative analysis of its salient features with selected anti-terror legislations, Darlene Ciara G. Cristobal and Sittie Aina D. Munder
Chasing terrorists: A legal inquest into the Human Security Act of 2007 and a comparative analysis of its salient features with selected anti-terror legislations, Darlene Ciara G. Cristobal and Sittie Aina D. Munder
A comparative study between facebook and other hotel information websites as a preferred medium by users, Chiara Camille C. Cruz, Manabu R. Kobayashi, and Jean Louise Mariana S. Pedreño
The impacts of post-initial public offering on company performance: Evidence from companies that got listed from 2001 to 2005, Dominee Camille H. Cruz; Katrina Marie F. Flores; Celina W. Ong; and Roces, Dan, panel chair
Arriving at an optimal portfolio using financial indicators as criteria in the industrial sector of the Philippine Stock Exchange from the period 2005 to 2009, Justin Andrew Cruz, Dennis Dacillo, Martin Lorenzo Reyes, and Adrian Uy
I divorce you three times: Testing the constitutionality of granting absolute divorce exclusively for Muslims pursuant to the code of Muslim personal laws, Rainer Cruz and Jennifer So
Pirates among archers: A study of La Sallian attitude towards software piracy, Jodelle Chris G. Cuanan, Xiaolin Lin, Deric Alrin O. Tan, and Alexis Terris M. Velasquez
A marketing plan for the PLDT Alpha Enterprise IP & Data Center Product category, Paolo Alberto M. Cuarteron, Abigail Jane L. Ling, Ma.Charmaine Angela M. Palad, and Leanne Eugenie A. Tan
Corporate governance and its impact on firm value and financial ratios: An evidence from publicly-listed companies in the Philippines, Rona Trisha N. Cubilla, Ma. Veronica N. Fajardo, Janine B. Gonzales, and Jeanny Kristin Z. Santos
The Effect of carbon tax on financial ratios and corporate income taxes of firms from the electricity, energy, power, & water sub-sector of the Philippines, Sophia G. Curia, Joan L. Dujali, Veronica Gene H. Erana, and Charmaine Anne A. Picana
A marketing plan for Dr. Martens Philippines, Hannah Althea SP. Dar Juan, Katrina Bianca S. Demafeliz, Gianella Regelle V. Peralta, and Kim V. Sta. Rita
A study on the effects of the modular program on the study habits, emotional stability, and physical health of students taking up Bachelor of Science in Accountancy in De La Salle University Manila, Jasmine Abigail F. Dayego, Erin Mia M. Macatangay, Airra Nicole O. Ty, and Shermaine Anne Q. Yu
Measuring the interconnectedness among the top players of the four financial sectors (banks, brokerage firms, insurance companies, and mutual funds) in the Philippines for the years 1995-2012, Mach Josh M. Dayrit, Gabriel Luis L. Liwanag, and Marjorie May C. Matias
A marketing plan for Sunkist, Jericho De Dios, Lance L. German, Juan Miguel M. Guidote, and George S. Yao
Every man needs a home: An in-depth study on classifying the right to housing as a human right with respect to the current Philippine laws, Patricia Jillianne P. Degollado and Lourd Mackintosh G. Mantaring
Establishing a right to sex reassignment: Abolishing a modern day discrimination, Antonio Miguel R. De Guzman and Ralph C. Núñez
Antitrust law: improving the Philippines competition policies, Micaela Lourdes L. De Guzman and Martin Alfonso B. Villadolid
Bangko Sentral ng Pilipinas' participation in the foreign exchange volatility, Reena Yu De Jesus, Camille Tommei Uy Sy, Wilfred Adrian Mayoralgo Tayag, and Carren Joel Ramirez Tubig
2014 Marketing plan: Mad for Garlic, Aleeza Bianca B. dela Cruz, Stephanie Joyce P. Halili, Edleen Louise L. Lim, and Patrick Max T. Olivares
To evade or to pay: A perfect bayesian equilibrium in a government-importer game, Mary Patricia G. De La Rosa, Jerrie Mae Hyvi P. Respicio, and Craig Brendon G. Samson
A marketing plan for Alcatel One Touch, Jomar De Leon, Bradley Ko, and Albert D. Uy
The relationship of spiritual intelligence and job satisfaction: A case study on the Nurses of Hospital X, Benjamin Juan Manuel M. de los Reyes, Gabriel Y. Kaimo, and Alfonso Luis K. Valenzuela
A study on the cultural competence and knowledge transfer of selected expatriates with the competitive advantage of their companies located in Metro Manila, Saralou De Los Reyes, Andre Cullen Go, and Denise Alexandra Ledesma
A service marketing plan on CoG (Center of Gravity), Anne Marie C. De Luzuriaga, Victor G. Lo Henares III, Janine Maryse Joy P. Salanga, and Michelle Kay Y. Siy
The relationship between the capital structure and profitability of Philippine manufacturing companies under the food and beverages sub-sector, Mary Franses Athina F. Deroca and Maria Ira Camille D. Mendoza
