The Power of blogging: A study on the impact of blogging on selected online business and bloggers

Date of Publication

2013

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Science in Business Management

Subject Categories

Business Administration, Management, and Operations

College

Ramon V. Del Rosario College of Business

Department/Unit

Business Management

Thesis Adviser

Jyro B. Trivino

Defense Panel Chair

Raymund L. Dimaranan

Defense Panel Member

Jaime J. Borromeo, III

Abstract/Summary

The research focused on blogging as a concept and its impact on selected online business and bloggers. The researchers gathered data by conducting in-depth interviews to three online businesses namely Coloratti, Crave More, and Lannel Boutique and to three bloggers namely LissaKahayon, Vern Enciso, and Lindsay Artillero. Qualitative data analysis was used to interpret the data collected and the Return on Investment of each online business and blogger was also computed. Results showed that blogging is beneficial to online businesses and bloggers. Because of blogging, online businesses were able to increase their sales and customers, to communicate with customers and their brands became more visible and were enhanced. Bloggers, on the other hand, received monetary rewards and complimentary products. Blogging paved the way for them to be known by the public, to gain connections and to be able to communicate and interact with their readers. It also served as an outlet of ideas and opinions and record of activities and experiences. The researchers recommended that online business can use blogging to promote their products in order to increase sales and number of potential customers.

Abstract Format

html

Language

English

Format

Print

Accession Number

TU18270

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

137 leaves ; 28 cm.

Keywords

Blogs; Online social networks; Mass media--Influence; Internet marketing

Embargo Period

11-23-2021

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