Theses/Dissertations from 2012
A proposed marketing plan for Chips Delight Chocolate Magic, Diane Abigail T. Ang, Marisse D. David, Maria Debbie Ann E. Teodosio, and Flamae Faye S. Uong
A case study on the effectiveness of group buying sites under the beauty and wellness industry in the Philippines, Ana Victoria C. Angeles, Kimberly T. Eleazar, Jacques Patrick P. Gan, and Elora Alyssa S. Sam
Perceived effects of paperless audit as a result of implementing computer assisted auditing tools in the effectiveness of selected SEC Accredited External Auditors in the Philippines, Ericka Angeles, Sunshine Bernadette A. Carag, Sunshine Bernadette A. Ilicito, and Ma. Celina J. Leonardo
An integrated marketing communications campaign for Carefree Acti-Fresh Panty Liner, Lecxis Angeles, Maria Anna Celina B. Jose, Althea Chrizelle E. Mateo, Princess Tan, and Nicole Anne M. Uy
A study determining the significance of the relationship of the selected Human Resource Functions and Retention of call centers along Eastwood City Cyber Park, Emerson Ang, Wilbert Jayson Chan, Patrick Domingo, and Juan Lorenzo Gacutan
A Marketing plan for The Privilege Card of GolfPH.com, Ferzana S. Ang and Kimberly M. Lim
A Study of Stock Options in the Philippines using the Two-Step Analysis Model, Jennifer Rose B. Ang, Eunice Claire A. Capili, Christine Dina C. Huang, and Jhoana Marie E. Sese
Measuring the degree of financial integration of bond markets: A study on the ASEAN-5 and selected developed countries from 2003-2011, Kelvin Edmund Ang, Charles Gerson Diu, and Janine Patricia Tolentino
A service on Salestrakr LLC in the Philippines, Kimly Ang
A service plan for Slimmers World International- Adriatico, Kristina Jenny O. Ang, Jiselle Denice O. Chua, Dan Christian S. Ong, and Kristine P. Rogel
A marketing plan for GNC Philippines' Mega Men, Willie Ann M. Angsiy, Ana Serina F. Ferma, Josemaria Rafael C. Montemayor, and Jayson John P. Te
Impact of capital structure on the financial performance of selected publicly-listed real estate firms in the Philippines, Justine Marie R. Angulo, Enrique A. Beltran, Michelle E. Cadauan, and Janelle Anne R. Escriba
An assessment of the nature-based beach tourism site and its ecotourists in Sabang beach, Baler, Aurora, Reena An, Harlene Lu, and Justine Erika Thai
The effects of business acquisition to share prices and financial ratios of publicly listed companies under the food, beverage and tobacco industry, Alyssa Lou P. Anteneo, Marianne Bernadette Antolin, Gecelle L. Del Mundo, and Nico G. Garcia
The principle of absolute diplomatic immunity: Testing its legality against Philippine Laws and International Human Rights, Angelo Antonio and Remar Gutierrez
The effect of financial literacy on the demand for bank savings account and insurance policies of households in Metro Manila, Patricia Antonio, Sanjeev Ganwani, Kenneth Gutierrez, and Monica Mendoza
The impact of underwriter reputation on initial public offering Return of Publicly Listed Firms in the Philippines from 1994-2010, Jenina Dominique G. Aparejo, Jamie Lou G. Cuyco, Faith Claudine U. Hussin, and Sheila Mae P. Sese
An optimal portfolio mix for stable and turbulent times: A study on selected Philippine assets using modified Markowitz mean-variance model for the years 2001-2010, David Renan T. Apolonio, Jose Leandro D. Serrano, and Samuel Johnson Y. Uy
An integrated marketing communications campaign for Tanduay Cocktails, Ivy Rose A. Aquino, Adrian John B. Baruelo, Cristina Micaela G. Caritativo, Joanna Christina Marie J. De Castro, and Gianelle Ann G. Maniego
Nouhub.com: A web-based platforms effectiveness in bridging of the gap between members of the academe (students) and members from the private sector (SMEs), Jose Alfonso Aranas, Kenneth Cua, Gabriel Martinez, and Gerard Tulay
A marketing plan for the Vans OTW Line Re-Launch, Natalie Marie L. Arciga, Mirrela Anne G. Cruz, Paul Miguel Q. Diones, and Nickoline John B. Mangoba
A study on the relationship between working capital management and profitability of the sugar milling industry in the Philippines, Ena Charleen C. Armonia, Crisha Ivett S. Bolisay, Kamilah Kay Y. Chua, and Vincent Erick D. Kho
A marketing plan for Viva Glam by MAC Cosmetics, Joanne P. Arnaldo, Erika Louise V. Reyes, and Vanessa Marie SC. Vergara
An integrated marketing communications plan for Pepsodent Cavity Fighter Toothpaste, Julia Mari A. Arsenal, Lois Cecilia T. Madrid, Rosario Belen P. Reyes, and Edelson R. Trajano
A marketing plan for Benefit Cosmetics Philippines' Box O' Powder Lip Gloss, Katrina Aynrand C. Aseoche
The relationship of corporate image and employee retention among selected fine dining restaurant in Fort Bonifacio, Ace Asuncion, David Jove Domingo, and Jed Gatmaitan
A management practicum in Coca-Cola Bottlers Philippines, Inc., Miguel Angelo G. Averia
A marketing plan for Dockers D-volution Powerful Men Wear Khakis, Ma. Katrina Coleen M. Aycocho, Nicole Erica R. Macanip, Kimberly Ann B. Monasterial, and Joseph Emil N. Santos
An empirical study on the impact of working capital management on profitability of the selected companies included in the list of Philippine stock exchange classified as industrial sector for 2008-2011, Anthony D. Bajacan, Monica Anne C. Fernandez, Min Woo Lee, and Christian Carlo L. Matela
A study on how corporate governance affects firm performance of selected publicly-listed financial and non-financial firms in the Philippines (2010), Claudine Marie B. Balanga, Katrina Vera T. Guillem, Fatima G. Sullano, and Jennie Faye S. Tayag
It's not your business, Sean Timothy Ballada and Roi Christopher Dizon
The impact of debt covenants of the top five commercial banks in the Philippines based on loans on the investment of publicly listed companies from years 2009-2011, Jacciah Monica R. Bangayan, Andrea Bernice G. Cancio, Victor Florentino M. Evangelista, and Joshua B. Gorospe
An analysis on the demand for inital public offerings and its aftermarket performance: Evidence from the Philippine stock market for the period 2000-2010, Stephanie Denise Y. Bangayan, Rhea Sharmayne Y. Legaspi, Earvin T. Rosario, and Ada Nadine Vergara
Success factors of employee-employer relationship among companies under the trade union congress of the Philippines and employers’ confederation of the Philippines in Metro Manila, Angelo Luis P. Banta, Parker Keanne T. Chua, Ian Herbert C. Wu, and Almyra Lea C. Yambao
A study on the determinants of capital structure of selected publicly listed firms in the Philippines for the reporting period 2006-2011, Ma. Klaudine G. Barba and Mithelle Hogan O. Go
An integrated marketing communications campaign for NCAA on AKTV, Jamila Kendra Barra, Claude Marie Bagsic, Bianca. Cammayo, and Wendeline Ty
Documentation of my internship at Fuji Xerox, Tomilyn A. Barrinuevo
A marketing plan for Lakad Delivery Service, Alberto B. Baruelo III, Malcolm C. Ching, and Rizelle M. Malabanan
[Final documentation of the internship with Aqua Lab Center Calamba], Jared L. Batac
Bulk buying: A look into the viability of the business model of group-buying websites, Pauline Kaye Batan, Chao Chen, and Gemma May Florido
A study on the effects of liquidity and fund size on fund returns on selected unit investment trust fund: 2006-2011, Ma. Jeceline G. Beltran, Krizzia Marie M. Sanchez, Louise Ann L. Solana, and Mari Joy S. Sunglao
Level of customer satisfaction of selected milk tea drinkers at De La Salle University Vis-Ã -vis the marketing mix, Mikhel Jullian B. Beltran, Michael Bien Brandon A. Quebral, Juan Fidel C. Regis, and Clarence Marc Tiu
A marketing plan For Envirosax through exclusive Philippine distributor, Alyssa Marie L. Berdin, Abigail O. Ng, Stephanie Nicole T. Po, and Beatrice C. See
A study on the relationship between the grievance management system and disciplinary program at Sta. Lucia East Grand Mall with the job satisfaction of employees, Mikhail Pierreangelo Bernardino, Alfonso Felipe De Guzman, Angelo Miguel Lopez, and Luis Gabriel Serquina
The impact of corporate governance compliance to the operating performance of selected listed companies in the Philippines for the period 2007-2010, Melanie H. Bernardo, Adrian John G. Dy, Plinky Mae A. Edralin, and Timothy Raymond M. Gatmaitan
An empirical study about the capital requirements and banks' behavior of selected commercial banks in the Philippines from 2007-2013, Abigail B. Berrir, Shaira N. Budhrani, Dianne B. Mindanao, and Roy Rambert C. Sy
Perfecting the anti-medical malpractice bill: An analysis with recommendations, Frederick S. Boco and Lawrence J. Manahan
A marketing plan presented to the Autohub Group of Companies, Ramon Abelardo Juanillo Bolima, Ralph Ranil A Arsolon. Lagrisola, Jimmy Huang Tai, and Jade Abigail Co Tan
Palawan v. Republic of the Philippines: A legal examination and comparative analysis on the claim of territorial jurisdiction by the Province of Palawan over the Camago-Malampaya Deep Water Gas-to-Power project, Ramon Francisco P. Bonoan and Luis Alfonso S. Sena
The determinants of financial flexibility and their implications on the non-financial and non-heavily regulated industries in the Philippines: 1999-2010, Ivan Brodeth, Rey Anne Gatmaitan, Marvin Mananghaya, and Isabella Rivilla
The republic strikes back: Prevention is better than cure: The exploration on the validity and justifiability of anticipatory self-defense in a democratic state, Christian Gregory P. Buanales and Marco Nicholas G. De Padua
A service plan for Enchanted Kingdom, Gino E. Buenaventura, Rose Lyn A. Estella, Patrick Justine V. Pique, and Patricia B. Puzon
Internship at Bugong Foods Corporation, Nathanael G. Bulatao
A regionalized assessment of risk and return of selected BSP accredited banks with microfinance functions in the Philippines, Ritzie Jhoanne S. L. Cabalde, Joanne Marie S. Cayabyab, Macy Monique A. Maglanque, Maria Patricia T. Ysmael, and Maria Patricia Concepcion
An empirical study on the impact of the global financial crisis on the relationship of economic value added and return on equity to stock returns: Evidence from selected publicly listed industrial firms, Colene P. Cabaliza, Mark Joseph M. Pe, Kathleen R. Samonte, and Ronald E. Caraos
Stock split versus bonus issue as predictor of firms' profitability and market ratios: An empirical analysis, Cedric Royce F. Caballero, Kelvin Ronald S. Chua III, Aldrich Angelo F. Lee, and Francisco A. Mercado III
An integrated marketing communications campaign for Children's Hour, Frances Jane L. Cabatuando, Richenna Kristine R. King, Macrin Ann C. Senas, and Justinne M. Tolentino
The relationship between managerial ownership and dividend payout policy on the industrial firms listed on the Philippine Stock Exchange, Annie Cai, Opalyne Kate Gercio, Jessalin Raizel Ong, and Siovan Kristalie Villas
A Case Study on SPLASH Corporation: Its Growth from an SME into a Corporation, Joana Marie Calalo, Samantha Hannah H. Chua, Carl D. Jocson, and Parick Ryan A. Yap
How bank to bank mergers and acquisitions announcement affect Philippine acquirer bank's stock prices for the period 1995-2011: Evidence from Philippine banks, Carmela Calangi, Federico Manuel R. Locsin IV, Maria Katherine C. Nazareno, and Jerome Alexander D. Santos Jr.
Documentation on the internship at Isuzu Philippines Corporation, Virginia Marie P. Calderon
[A Management practicum in Automated Technology (Phil.) Inc.]: 480 hours in business internship at Automated Technology (Phil.) Inc., Christian L. Calicdan
An Analysis of the Stability of Selected Listed Philippine Companies Pre- and Post- 2008 Financial Crisis, Raymart Adrian B. Calixterio, Jon Vincent N. Ong, Jose Maria E. Santos, and Aldrin Van P. Sta. Maria
A marketing plan for Folded and Hung's 15th Year Anniversary, Kimberly Dianne P. Calulo, Adisorn V. Srimata Jr., Christine Sheena S. Tankeko, and Ju Hyun Yim
Chicks on Wheels (fresh chicken delivery), Christopher C. Camangon
An integrated marketing communications campaign for Vitress, Michaela L. Camitan
Strategic human resource management and service innovation performance of Fine Dining Establishment in Bonifacio Global City - The mediating role of knowledge management capacity, John Philip N. Canindo, Jewel Maxine A. Koa, Ken B. Pangilinan, and Judy Anne E. Villanueva
A study on the challenges facing Philippine Fast Food Franchisees: A case on Binalot Franchise Business, Jeffrey Cano, John Kevin Cheung, Li Juan Huang, and So Jeong Park
The Level of readiness of Manang's Chicken for business format franchising, Annie Analuz G. Cantillon, Frances Bonna C. Crisostomo, Jan Kyla O. Gapit, and Karla Samantha S. Macaraig
A Descriptive study on the managerial styles of selected established fast food restaurants in Metro Manila, Jacqueline N. Capinpin, Katherine Mae D. Garcia, Maria Mae R. Mendoza, and Jamaine D. Tolentino
Effects of pre-career educational activities on career success of student leaders, Jacqueline N. Capinpin, Nessa Rostia C. Malagar, Christian Bernard Ong, and Trisia Ann Joyce Tolentino
A marketing plan for the Ford Focus 2.0L Titanium, Vonn-Trem M. Carag, Charles Patrick M. Eusebio, Rafael S. Llave Jr., and Eric Russell T. Tan
Random walk in the Philippine Stock Market: Fact or fiction (an update of the observation of the behavior of the Philippines composite index from the period January 2007-December 2011), Celina Victoria B. Cardeano, Rema Nichelle U. Chua, Christine C. Tan, and Ma. Patrica P. Velasco
Determining similarities and differences among selected South-East Asian countries: A cross analysis using the nine pillars of networked readiness index, Fritz Julius V. Casama, Kristine Claire M. Hernandez, Alma Angeli D.C. Placido, and Diego Louis D. Tuazon
A marketing plan for Gateway Mall, Maria Jellica S. Casaol, Allan Andrew G. De Sagun, and Merryl R. Hernaez
An integrated marketing communications campaign for Fita, Lolita Anne T. Castillo, Marie Ces R. Lugtu, Rafe Nathan R. Mayuga, Felicia Mariel F. Reyes, and Diandra Albertin K. Tabora
Initial public offering as a tool for sustainability in Filipino Family Businesses: A case study on JG Summit Holdings, Inc., Nadine Frances K. Castillo, Ralph Ray D. Chua, Marcial N. Confiado Jr., and Margarita Luz C. Marasigan
The influence of management styles on the organizational performance of the Pancake House Group, Ria B. Castillo, Franz Justin C. Meroy, Raye Anne R. Rafa, and Charles Vincent C. Uy
Express yourself before you wreck yourself: Using the views of the human rights committee as basis for the amendment of Philippine libel laws, Michael Francis Castro and Fides Rossini Siena
The case of internet television: An assessment on the accounting practices of media broadcasting companies, Kevin C. Catapusan, Lyle Maxine G. Chua, Almira Joy P. Jota, and Zarah Mae L. Rovero
An integrated marketing communications campaign for Vita Milk, Criselda Jane R. Cayao, Natalla Patrich C. Dionisio, Rhalyn Claire B. Maske, Jed Mikhail C. Perez, and Daisy Lili A. Sadian
The relational analysis of motivational factors to employee retention of Primer Group of Companies, Regino Cayetano, Noel Datu, Laurence Lim, and Yuki Sy
An in-depth analysis on the sustainability of Filipino social enterprises under Gawad Kalinga, John Rafael H. Chan, Ferdinand, Daniel Edward L. Ricio, and Lady Anne M. Villarico
Employee motivation: An important predictor to employee turnover?, John Rafael H. Chan, Srishti S. Lakhmani, Jungbae Lee, and Chari Jessica A. Macalino
A proposed marketing plan on Liquid Pool and Lounge, Karla Louise L. Chan
An organic marketing plan for the Zalora Philippines, Stephanie Therese C. Chan, Krizel L. Malacca, and Trixie Ann Kaye A. Odiamar
A marketing plan for V-Â Kool Philippines, Inc., Kevin Nicolo E. Chavez, Lester Lewie O. Cua, Jan Carlo W. Estrella, and Aaron Russell P. Somera
Reactions of stock returns to Moody's bond rating changes: An event study on the stock market efficiency in Southeast Asian emerging markets: Thailand, Indonesia and Philippines, Evangeline Cheng, Kathryn Cua, Johnin Hao, and Stephanie Zialcita
An update on the study of the threshold autoregressive (TAR) approach on the analysis of the behavior of real estate company stock prices subject to different real rate of interest regimes from 2000 to 2010, Karen Joy A. Cheng, Alvin Jason C. Cuyco, and Adeline Levina N. Hui
A comparative study of the ethical behavior of accounting students enrolled in the top five performing schools in Metro Manila, Kevin Andrew Q. Cheng; Diwa, Andrea Marciana B.; Gonzalez, Michael S.; and Turno, Junelle Amara V.
Philippine Wacoal Corporation, Szu-Luo Chen
A marketing plan on Suejin BB Cream For Nextrade Philippines, Inc., Eun Ji Cheong, Joo Hee Chung, Tae Woo Kim, and Ji Yeon Rhew
A study on the significant factors sustaining the growth of Ocean Palace Resort, Hoontae Cheung, Ezekiel Miclat, and Salvador Quimpo
Decriminalization of premature marriages under Article 351 of the revised penal code for being discriminatory against women and violative of the equal protection clause provided in the constitution, Virnalyn P. Ching and Adrian Nigel H. Yap
A marketing plan for Towers Watson: Flexible benefits, Ralph Jaime O. Chioa, Joy Anne Solei C. Gotauco, Ricardo P. Medina, and Kristine Irene V. Trajano
An update on the effects of foreign bank entry on the performance of domestic universal and commercial banks in the Philippines, Pearlyn Mei Palanca Choco, Eric Chan Lim, Jerald Graeme Chua See, and Xiuming Zhou
Mean reversion on selected stocks in the Philippine stock market from 1998-2011, Sung Ho Choi; Woo Young Kim; Bora Shin; Erika Dolor H. Villasana; and Rivera, John Paolo, panel chair
A marketing plan for Fuerza Light, Christopher Chong, Raphael Gonda, Marc Jerik Santos, and Denise Villanueva
The constitutionality of a citizenship retention and re-acquisition act, Juan Ruffo D. Chong and Christopher A. Rodriguez
A system study on Don Aldrin transports present operating system, Allenford Y. Chua, Jennilyn C. Chua, Karen Mae S. Hung, and Jamie Carmela D. Tiu
