An assessment of the nature-based beach tourism site and its ecotourists in Sabang beach, Baler, Aurora

Date of Publication

2012

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Science in Business Management

Subject Categories

Business Administration, Management, and Operations

College

Ramon V. Del Rosario College of Business

Department/Unit

Business Management

Thesis Adviser

,Jyro Trivino

Defense Panel Member

Honorata Dimapilis

Abstract/Summary

In the last few decades, Ecotourism continued to experience growth, as different sectors desire for more sustainable developments and as economic situations in developing countries demand new opportunities for growth. The Philippines, composed of 7, 107 islands, has many natural and cultural destinations that can pursue Ecotourism. Sabang Beach, Baler, Aurora is one of the many rich nature-based ecotourism sites that is currently pursuing Ecotourism.

This thesis attempts to analyze the current status of ecotourism in Sabang Beach, whether it truly embodied the principles of sustainability and environmental sensitivity. To address this research need, an evaluative research design was used to assess (1) the eco-tourists classification in Sabang Beach (2) and its current status on the ecotourism standards and guidelines. Relevant literature on the topics of ecotourism as well as its classification and guidelines were examined to develop a framework to assess ecotourism in the area.

Data was collected using qualitative methods, which included interviews, observation and survey questionnaire. The research revealed that the respondents fall under the deep, active and hard classification of ecotourism. On the other hand, through the interviews and observation based on the ecotourism standards and guidelines, the research revealed that Sabang Beach is still in the planning stage.

Abstract Format

html

Language

English

Format

Print

Accession Number

TU18302

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

iii, 120 leaves ; 28 cm.

Keywords

Tourism--Social aspects--Philippines--Baler, Aurora

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