An integrated marketing communications campaign for NESCAFE Classic

Date of Publication

2012

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Science in Commerce Major in Advertising Management

Subject Categories

Marketing

College

Ramon V. Del Rosario College of Business

Department/Unit

Marketing and Advertising

Thesis Adviser

Aristoteles C. Estrella

Defense Panel Chair

Benison Y. Cu

Defense Panel Member

Carmelita Walton

Abstract/Summary

NESCAFÉ has been recognized through its Classic variant made of pure Robusta coffee beans, which give strong and distinct aroma and flavor. Through time, it has become the standard coffee brew, and seen as a product that only caters to the older people because of its strong taste.

Abstract Format

html

Language

English

Format

Electronic

Accession Number

CDTU022145

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

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