A service plan for Enchanted Kingdom

Date of Publication

2012

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Science in Commerce Major in Marketing Management

Subject Categories

Marketing

College

Ramon V. Del Rosario College of Business

Department/Unit

Marketing and Advertising

Thesis Adviser

Jose Luis R. Liongson

Defense Panel Chair

Carlos D. Maglutac

Defense Panel Member

Paz Esperanza T. Poblador

Abstract/Summary

This paper is an in depth study about Enchanted Kingdom (EK), the first and only world-class theme park in the Philippines. EK began as a vision for Filipino families to enjoy a quality amusement place without having to go to other countries. EK has become a Filipino household name and one of Philippine's Top Tourist attraction through the years. As a pioneer in the Theme Park/Amusement Park industry, this paper is a comprehensive service plan that will present research data gathered in terms of its industry study, company's current brand situation, competitive analysis and current company strategies 8 P's. It also discusses the trends in local tourism, a big factor that contributes to EKâ's success.

Abstract Format

html

Language

English

Format

Electronic

Accession Number

CDTU022036

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

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