A study on the challenges facing Philippine Fast Food Franchisees: A case on Binalot Franchise Business

Author

• Jeffrey Cano, De La Salle University, Manila
• John Kevin Cheung, De La Salle University, Manila
• Li Juan Huang, De La Salle University, Manila
• So Jeong Park, De La Salle University, Manila

Date of Publication

2012

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Science in Business Management

College

Ramon V. Del Rosario College of Business

Department/Unit

Business Management

Thesis Adviser

Brian C. Gozun

Defense Panel Chair

Aida L. Velasco

Defense Panel Member

Allan P. Quijano

Abstract/Summary

The study was conducted to find out the challenges of franchisee in Philippine franchise business. The researchers employed case study method and chose Binalot which is an established Filipino fast food restaurant. Five franchisees and an operation manager of franchisor were interviewed. 100 survey questionnaires were given to customer of Binalot to gather feedback on the food and service quality. The study concluded that the major challenges of Binalot franchisee is profitability, marketing, franchise support and communication with franchisor.

Abstract Format

html

Language

English

Format

Print

Accession Number

TU16712; CDTU016712

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

1 computer disc ; 4 3/4 in.

Recommended Citation

Cano, J., Cheung, J., Huang, L., & Park, S. J. (2012). A study on the challenges facing Philippine Fast Food Franchisees: A case on Binalot Franchise Business. Retrieved from https://animorepository.dlsu.edu.ph/etd_bachelors/14757

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