A Marketing plan for The Privilege Card of GolfPH.com

Date of Publication

2012

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Science in Marketing Management

College

Ramon V. Del Rosario College of Business

Department/Unit

Marketing and Advertising

Thesis Adviser

Carlos Maglutac

Defense Panel Chair

Lysa Sanchez

Defense Panel Member

Adolf Aran

Abstract/Summary

With the increasing number of golfers worldwide, the Philippines included, GolfPH.com took this as an opportunity to market a product called GolfPH Privilege Card, which will cater to the needs of golfers who are constrained to play at golf courses due to the lack of playing access. With the additional benefits of discounts on green fees, golf apparels, and equipment the card is more attractive to golf enthusiasts as they will be able to play more golf for less.

A Usage, Attitude, Image survey questionnaire was utilized to collect data from 100 respondents, which are composed of public course golfers. This activity was helpful to know and understand the target market in order to formulate strategies in accordance with the target market and their golfing habits.

The current research is a series of programs and strategies to achieve the objectives stated. Strategies were also formulated for evaluation purposes to ensure that such programs are operating effectively in increasing awareness and membership for GolfPH.com.

Abstract Format

html

Language

English

Format

Electronic

Accession Number

CDTU022113

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

2 computer optical disc ; 4 3/4 in.

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