A marketing plan on Nike Running 2013 for Nike Philippines Inc.
Date of Publication
2012
Document Type
Bachelor's Thesis
Degree Name
Bachelor of Science in Commerce Major in Marketing Management
Subject Categories
Marketing
College
Ramon V. Del Rosario College of Business
Department/Unit
Marketing and Advertising
Thesis Adviser
Carlos Maglutac
Defense Panel Chair
Ma. Luisa C. Delayco
Defense Panel Member
Raymond Vergara
Abstract/Summary
Running is not that popular compare to Basketball it is way too far from it, but nowadays more and more fun run events are happening and more and more people are running as a form of exercise. Filipinos are starting to be conscious about their health they want to live a healthy lifestyle or even just a balance one. Nike's primary target market originally is the ages17-24, class AB and C but it seems to be that they are not that responsive when it comes to Nike Running category it is more obvious that adults are more responsive. The group wanted to redirect the consumers of Nike to its original target market, in this paper in the running category of Nike. No changes in products were done it is only in the approach on how to deliver the message to the right market. The concept of running is molded to a way the target market would be interested in.
Abstract Format
html
Language
English
Format
Electronic
Accession Number
CDTU022194
Shelf Location
Archives, The Learning Commons, 12F, Henry Sy Sr. Hall
Recommended Citation
Golfo, I. S., Jaime, N. C., Pereyra, F. K., & Yamaminami, A. L. (2012). A marketing plan on Nike Running 2013 for Nike Philippines Inc.. Retrieved from https://animorepository.dlsu.edu.ph/etd_bachelors/18253