Theses/Dissertations from 2023
Integrate in-game entertainment activities into non-game applications: Explore gamification in loyalty activities to increase consumer loyalty in e-commerce within the scope of Metro Manila, Jeremy Ryan G. Abella, Sean Allison D. Chua, Hong Ka Mang, and Kent Paul C. Tan Mo
Modern day problems: The moderating effect of technology anxiety in understanding customer purchasing intention towards over-the-top entertainment platforms as an effect of attitude towards piracy and acceptance of choice overload, Gabriel John L. Adamos, Ma. Casey L. Carandang, Moses A. Lin Jr., and Nuella Mari D. Llantino
The effects of social media influencers and pet attachment on the purchasing behavior of undergraduate RVR-COB student dog and cat owners in De La Salle University, Chelsea Grace Salazar Aguilar and Nadine Corotan Ulnagan
Impact of organization member attributes on organizational resilience: The case of Banana Leaf Curry House Inc., Vernice Freud Faustino Alba, Jessica Charina Acebo Buenavista, Shander Pauldrich Chu Go, and Stefanie Simone Flores Rutaquio
The Greener Group, Angelo Eduardo D. Aliño, Carissa Beatrice Aldanese Leonio, Cameron L. Lua, Herzhen T. Sy, and Raphael Angelo M. Torre
Trust or not to trust: Analyzing the effect of social media influencers on the consumer purchase intention mediated by consumer attitude, Sabrina Maxine Valencia Almeda, Anton Benjamin Sison Feria, Nicole Cassandra Tan Go, and Yusuke Cutora Kawataki
The effects of team building, knowledge management, and organizational culture on organizational performance in selected Banco De Oro branches, Jude Emmanuel Thaddeus Q. Altamarino, Marvin Jerome T. Chua, Lucas C. Nicdao, and Pablo Isidro N. Pagkatipunan
Using internet of things (IoT) to knowledge management to improve organizational performances: A case study on selected companies from different industries in the Philippines, Lawrence Xavier C. Ancla, Miko Dominic L. Chong, Raven Marie F. Sangalang, and Jasonc Chester S. Wang
Keyboard Kings Corporation: Terminal year end report, Patrick Atienza, Robert Kristian M. Oflear II, Tyron Salvador, and Stefano Alexis T. Zapata
Migliora: Terminal year end report, Jameson Cinco Bactat, Krista Mae Estrada Rebustillo, Kelyn Soriano, and Paulo Melvin So Kua Teng
Still watching?: A study on the post-adoption switching intention of Netflix subscribers in Metro Manila, Philippines using the perspective of the push-pull-mooring Framework - The moderating roles of age, household size, and income, Juliana Kelly S. Baello, Ameerah Hanh J. Dagdag, Margarita Antonia S. Dayleg, and Therese M. De Guzman
The roles of conflict management styles in organizational commitment: The case of Business Process Outsourcing International, Inc., Rayon A. Barberan, Allaiza A. Francisco, Kayla R. Sakdalan, and Ira A. Villaverde
The effect of nepotism on resilience across selected family and non-family businesses in the National Capital Region (NCR), Juan Sebastian Carbon Barrios, Maria Antonette Alcantara Co, Rufino Luis Sebastian Antonio Galvez, and Miccollo Miguel Mendoza Mijares
The relationship between technology, work-life balance, and employee performance as perceived by the employees of EJAPKI General Services, Inc. from the Operations Department, Franz Nathaniel A. Bayron, Jean-Cullen S. Cuevas, Eimee Joene A. Padilla, and Christian Theodore D. Villasenor
A study on the effect of technological competency, logistic planning, and financial capability on e-commerce adoption by selected online individual retailers and small and medium-sized enterprises, Noelle Charm Marie C. Berame, Janelle Anne D. Garma, Dianne Audrey O. Tuisieng, and Julianne Louise O. Tuisieng
The effects of the omnichannel approach on business sustainability as mediated by customer satisfaction, Jamie Ann Sze Bobadilla, Megan Lauren Soon Chuatiamsing, Irvin Daniel Panganiban Clorina, and Queenie Cagas Gao
Crisis in today’s time: The impact of situational crisis communication theory & strategies towards the crisis response outcomes of food & beverage companies in the Philippines, Paulo Raphael Lim Briones, Dannielle Meyer Laude Espiña, Sophia Castro San Jose, and Roberto Lorenzo Torre Tarnate
The impact of digital media use, management capabilities, technological capabilities with the moderating role of traditional social activity to the business performance of SMEs in Metro Manila, Rovin G. Camalig, Yuki G. Okada, and Maxine Erin De Villa
The impact of customer incivility on employee outcomes in the hotel industry with the moderating role of organizational control: The case of two seasons hotel and resorts, Selena F. Cea, Maria Noella Coreen C. Fundales, Aliyah C. Peñaloza, and Kimberlyn Mae Y. So
Successfully transitioning systems and minds: The impact of change management and organizational culture on readiness for organizational change, Jane Lyra M. Celestial, Yzabelle Denise T. Chua, Raniell Marie B. Gaborno, and Katrina Patricia G. Ku
Examining the impact of culture, transnationalism, globalization and product involvement on customer purchase behavior of Japanese anime products, Johnson Wang Chen, Jason Philip Sy Laohoo, Nevan Keev Valenzuela Nova, and John Daryl Dizon Young
Evaluating the effect of business innovation and digital transformation on business resilience during the COVID-19 pandemic: A case study on U-Events Services, Inc., Sung Phil B. Cho, Patrick Louis V. Fale, and Hans Gabriel M. Serrano
The effects of digital customer experience on the brand image of Asia United Bank: moderated by digital innovation and adoption behavior, Jon Jedric L. Choy, Patrick Carlo L. Go, Raphael Ivan C. Goh To Kang, and Renee Francesca D. Lim
Psychological barriers involved in applying for a job: Does metastereotyping negatively impact the employability beliefs of women in business, Vance Justin C. Chua, Adrian Robert William S. Dee, Parkley William T. Ngo, and Arwen Undomiel Clarisse S. Padilla
The impact of adaptation of technology towards business sustainability of King's Bakeshop, Wendyl Beatriz Chua and Matthew Correos
“Why do you game?”: The impact of perceived challenge and needs frustration on gaming loyalty with the mediating role of gaming motivation in Valorant, Samuel Claro, Angela Fernandez, and Kristian Taccad
The effect of entrepreneurial self-efficacy, entrepreneurial motivation, and career adaptability to entrepreneurial intention for the case of eSports collegiate gamers at De La Salle University-Manila, Janet Co, Timothy Angtuaco, and Dustin Tan
Is there a class today? A case study on the phenomenon of quiet quitting among faculties who have worked in remote/hybrid setups in select private higher education institutions around Metro Manila, Manuel Christopher M. Cortez, Tracey P. Garcia, Albert G. Hong, and Daniella Charliz Lorenzo
Bubble Booms: Terminal year-end report, Ynchie Vasallo Co, Kate Jervisse Li Lin, Mary Ann Leah Weng Li, Lucio Yeo Chen, and Feilong Ding
Navigating the post-pandemic era: A study on the digital transformation of SMEs in Bohol, Philippines, Allyssa Julia Denise S. Dela Cruz, Ria Juvica M. Panugan, Ingrid F. Pulhin, and Audrey Layla A. Sto. Domingo
The perceived impact of lean management and business process reengineering on the organizational performance of Wastecon Inc., Anya A. Diaz, Danielle K. Flestado, Aaron Lance F. Macaraig, and Miguel Gabriel D. Mirasol
The roles of social perception, Consumer Ethical Values and the Marketability of Counterfeit Goods on consumer purchase intention: A case study of Greenhills Shopping Center counterfeit establishments, Aden Cristy A. Foronda, Bettina Camille S. Martirez, and Nicole Meah M. Pamintuan
The effects of infrastructure, process support, marketing assistance, and networking services provided by business incubators on startup survival during COVID-19: A case study on startup founders under DTI IDEA, Shiela May K. Francisco, Alexandra Gian A. Go, Cheska Lorraine D. Roasa, and Nekiesha Gwyneth C. Ty
Impact of total quality management practices on the project performance of selected construction firms within the National Capital Region, Sheila Marie Alilio Gacutan, Denise Nicole Pecson Nazaire, Alessandra Denise Montemayor Sumeguin, and Isabel Rosalina Ilagan Tantoy
Exploring customer satisfaction as a mediator between the impact of Uniqlo customer engagement and corporate sustainability reputation on the purchase intention of DLSU RVR-COB students regarding sustainable clothing, John Jonathan T. Go, Julliana Francesca T. Mañalac, Hanna Nizza Clariz V. Punsalan, and Yanna Maxiline K. Zhang
The mobile gaming industry: How mobile game addiction and digital innovation of Call of Duty: Mobile-Garena, affect a players purchasing intention, Gabriel M. Guerrero, Brian Christopher Cruz Tejano, and Rafael Antonio Katigbak Valenzuela
The impact of transformational, transactional, laissez-faire leadership styles, recognition & rewards, and work environment towards employee retention: A case study of Reyes Barbecue, Joaquin Francisco F. Guevara, Rafael Francis F. Magcase, Sofia Maria Concepcion S. Recto, and Monica Ysabel V. Toribio
My guardian angel! Investors of The final pitch on the role of entrepreneurial mentoring and financial investment on a startup’s business growth, Ross Elijah M. Inocencio, Reika Marie B. Miyazawa, Danielle Alicia H. Osero, and Matthew M. Talob
From entrepreneurship education to entrepreneurial intention: Traversing the path of the dark, down, and destructive sides of entrepreneurship, Haneul Jeon, John Matthew B. Jobo, and Liam David Diaz Sison
Exploring the impact of social media influencer qualities, in-game advertisements, and app store optimization on the intent of undergraduate students to download mobile games while being moderated by wi-fi restrictions, Hannalyn N. Kaw, Dorothy Grace C. Lui, Mikaela Andrea G. Salvador, and Klarisse Kaye L. Tan
The effect of robot service quality on consumer repurchase intention with customer experience as a mediating variable at Dunkin' Philippines, Kendale Joshua C. Lopez, Joseph Venjamin C. Nolasco, Jimin Park, and Chrys Daicee T. Polines
MENTE: Terminal year end reports, Dylan Jonah T. Mackun, Taryn Graziel A. Espiritu, Evan Heinrich Nelle, Angelika Joy M. Turda, and Kenneth T. Eufracio
To all the skins I’ve bought before: The influence of consumer-centric fear of missing out (FoMO) and its antecedents on the consumption of nonfunctional virtual items in free-to-play video game environments, Gillian Maegan Rosales Montalbo, Yvan Kyle Tancinco Orate, and Jem Rhey Benignos Parrocho
The emergence of ghost kitchens: A study of customers’ purchase intentions on using ghost kitchen services during the COVID-19 pandemic in Metro Manila, Samuel Joshua R. Olivar, Christoff Mishael S. Ong, Adrian Miguel S. Prospero, and Patrick Henry G. Yap
Understanding consumer choice on single-use plastic consumption in Metro Manila, Philippines, Marcelane Z. Ong, Trishia Anne S. Sy, Charleen Mae Y. Weng, and Bea Dominique U. Yiu
Going green: Purchase intention of DLSU 119 students towards social enterprises, Liam Dominic A. Panuelos, Gianne Nicole P. Tan, Patricia Ysabel B. Toribio, and Anika M. Viray
Why pay for free play? Investigating the excessive in-game purchases made by mobile legends gamers in the Philippines, Piolo Louise Austria Samonte, Diego Luis Santos Sevilla, Garvyn Mark Gaw So, and Pio Alberto Cervantes Yam
Theses/Dissertations from 2022
Assessing the effect of organizational resilience on economic sustainability of selected SME restaurants in Makati City, Philippines, Jed Seraphim C. Abalos, Ayana Danielle R. Molina, Pio Antonio R. Ortiz, and Athea Rhianna Therese M. Vinluan
The impact of green Marketing strategies of fast fashion brands on purchasing behavior of select college level students in Metro Manila, Gian Keith L. Abanilla, Emmanuel Edward A. Garde, Akshay Kumar R. Singh, and Paolo Rafael B. Teh
Hydrofold technology: Terminal year end report, Marie Ysabelle Dimayuga Abellera, Healthlyn Ocampo Gaw, Dominic Omega Laohoo, Jamie Cristle Tan Tchoi, and Earl Kennard Lim Uy
The impact of structured-decision making, transformational leadership, and employee engagement on work performance on the service food industry: A case study on the Aristocrat Restaurant, Aleesa Aliane C. Advincula, Jose Enrico M. Dy, Emmanuel E. Gatchalian, and Eduardo Augusto T. Vergel De Dios
The mediating role of anticipated consumer emotions on the relationship between human-induced scarcity and value perception among selected generation Y and Z Filipino consumers of Shopee, Beatrice Marie Dacanay Afurong, Samantha Angela Leonardo Cruz, Juzmine Renee Calso Encinas, and Carlo Joseph Garcia Inumerable
Building organizational agility through digitalization capability, logistics innovation e-payment adoption and workforce resilience of a food & beverage franchise’s business: Best Gastronomic Ventures Corporation, Allyssa Nicole Aguillo, Audrei Roshaun Perez, Alliah Plaza, and Jose Gabriel Yuzon
The transition from traditional commerce to e-commerce and their effects on small-scale businesses during the COVID-19 pandemic, Timothy Joseph C. Alberto, Zarina D. Budhrani, Joshua Louie M. Moreno, and Lanz R. Salazar
Evaluating organizational learning, innovation, business flexibility, business networks that determine business resilience: A case study on Eway's Grill, Carlo Joaquin N. Alcalde and Angelika Mae A. Paz
The analysis of the mediating effect of customer satisfaction on the relationship of perceived effectiveness of e-commerce platforms and purchase intention, moderated by pandemic fear of Shopee millennial consumers residing in Quezon City during the Covid-19 pandemic, Mikaela Ann F. Alcantara, Matt Justin V. Alcobendas, Janin Kiara A. Romero, and Bea Angela O. Villamor
Implications of digital transformation and digital resilience: An empirical study of the social media adoption of selected online food MSMEs during the COVID-19 pandemic in Metro Manila, Philippines, Maika Elise M. Alcira, Brandon Matthew Co, Janeczka Louise M. Velasco, and Samuel Antonio G. Villanueva
An assessment of service quality on select casual restaurant businesses in Makati City during the COVID-19 pandemic, Katrice Ysabelle R. Alcober, Joshua Ernest Calasanz, and Jeraud Matheson C. Tan
MalayA: The conscious club: Terminal year end report, Samantha Therese P. Alejandro, Kyla Allyn Y. Barcela, Charity Praise A. Bitoon, Michaela T. Co, and Annika Sydney G. Cua
The relationship between intrapersonal factors and consumers' purchase intentions on hedonic products with sustainable packaging: The mediating role of green brand attitude and attachment, Angelica Samantha T. Alloso, Francess Regina B. Gonzales, Angela Joy P. Lagman, and Pomeleigh May G. Salangsang
A constructive grounded theory perspective: The influence of motivation and mutualism on the portrayal of company supervisors’ role to increase both mentor and mentee’s work efficacy, Raymond Joshua V. Almeda, Jonathan Kim C. Carandang, and Vince Lenard R. Marcelo
The effects of source characteristics, psychological-related influential factors, and content attributes on purchase intentions: A case study on BLK Cosmetics Philippines, Alexis Therese L. Alonte, Candace Anne D. Nubla, Dominique Marie B. Ramirez de Arellano, and Ralph Phillip F. Torres
Kosmicflush: Terminal year-end report, Danica U. Altarejos, Jannelle F. Calado, Xiandi N. Chua, Kimi C. Ong, and Elton Zeng
The impact of perceived usefulness, perceived ease of use, and trust towards technology adoption: A case study on On-Demand deals Corporation, a pioneer in the Philippine cloud convenience industry, Joseph Ken G. Alunan, John Pocholo C. Borjal, Jeanne Maria Leila F. De Armas, and Neale Bryan B. Sugui
Coco Craze: Terminal year end report, Alfred Justin D. Amorado, Danikka Faith D. Faustino, Karylle Cate L. Kho, Charlene V. Tia, and Daniel Jed P. Yap
A study on the moderating effect of gender and family income bracket to the behavioral intention to use mobile wallet while being affected by mobile consumer adoption, perceived security, and performance expectancy among RVR-COB undergraduate students of De La Salle University Manila, Krysten Camille Hubilla Amoranto, Jenesis Ysabelle Aninipot Bayaborda, Recaredo Efren VII Abracia Sarmiento, and Alyssa Joy Broma Tan
A cognitive perspective: The influence of pandemic anxiety on the emergence of revenge traveling as moderated by travel motivation, local airline companies’ travel incentives, and destination marketing for Filipinos in the post-pandemic period, Thomas Ivan Espinosa Anape, Claren Sidnne Cruz Madrid, Matthew Philip Aldeguer Ona, and Ivvey Kae Katipunan Quilario
“Mine!”: The mediating effect of trust to the role of perceived value in live selling on influencing customer purchase intention, Erika T. Ang, Blaise Ann C. Gallardo, Alvin Sonny L. Qiu, and Christopher Robin S. Sojua
Evaluating the effect of emergent and competitive strategies on the relationship between market uncertainty and firm performance: The case of selected SME entrepreneurs associated with PDRF, Kathleen Mae Sim Ang, Andrea Mhaey Ong Dee, Vera Marie Cacho Lacandili, and Daniela Batoc Pineda
The moderating role of financial literacy on the effects of subjective norms, product involvement, and perceived behavioral control on investment intention of young GInvest users in the Philippines, Jeongweon An, Rizal Ezmin G. Katalbas III, Joshua Zachary Orlina, and Raphael Raymond Phillip Morales Roxas
Contribution of AI’s neural networks on the business performance of a startup company with the moderating variable of innovation: The case of MedHyve, Jomar Abad Antolin, Kristian Carlsson Ensenado Gardner, Elton Lee Tan Jr., and Karl Lyle San Pedro Villarmino
Factors affecting customer satisfaction that will lead to customer loyalty towards single location service businesses: The case of Tire King and Rubber Product Inc., Arianelle Rose D. Antonio, Ernel L. Espeleta Jr., Andrea Marielle R. Salvacion, and Elinelle Mae R. Torres
Using the theory of planned behavior to predict sustainable consumption behavior among Filipinos: A structural equation modeling approach, Rainier Thomas Arjona Antonio, Lorraine Anne Arciaga Bergado, Ashtrid Tabitha Castillo Chua, and Mary Margaret Onia
Assessing the influence that sports sponsorships has on the purchasing behavior of adult consumers in Metro Manila, Rafael Enrico Lao Arceo, Diego Jesus Tungol Catedral, Juan Miguel Bachmann Lacson, and Zachary Martin Asuncion Narciso
Keeping up with the new normal: Analyzing the impact of remote work with the moderating role of demographics on work-life balance and job performance of employees From Red Lion Summit Life Insurance Agency, Jasper Kim N. Arellano, Alyssa Marie M. Capinpin, Alecxie Livieyne Leigh A. Chua, and Regine O. Lee
Influence of corporate social responsibility and green product innovation on retailer equity of IKEA PH shoppers in Metro Manila, Philippines - A moderated mediation model of perceived customer loyalty and green trust, Nova Grace S. Asencion, Jolina R. Borral, Ayessa Allen A. Bulaclac, and Faith Ann Miguel L. Tan
Assessing the effect of electronic word of mouth and firm strategy on business performance as perceived by selected online sellers, Angela Ann Marie Calopez Asis, Yasmine Kyra Ko Chua, and Jemina Christine Barrientos Nonato
Consumer perception and intention to subscribe to prepared meal plan services: Study on the Filipino market, Marella Dominique T. Avila, Gwyneth Anjela Cudal Binas, Samantha Mary A. Cronin, and Claudine Alexis A. Yu
Business resiliency and its effect on the relationship of uncertainties and business continuity: The case of food MSMEs in Santa Rosa, Laguna, Marcky Frank J. Bacierto, Martin Philippe D. Carpio, and Gerardo Vicente L. Conty
Influence of crisis management team, frugal innovation, quality of communication, and transformational leadership on crisis adaptability and its mediating effect on crisis resilience for food service MSMEs in Metro Manila, Samantha Victoria Abordo Baradas, Isiah Evan Gotaco Kong, Rizelle Mae De Guzman Mendoza, and Joaquin Miguel Villamanca
Assessing the mediating effect of digital innovation on the relationship between digital leadership and business performance: The case of District Sports Center, Jordan Mejica Bartlett, Gladden Mejica, and Margaux Zurbano
The mediating role of sustainable practices on the influence of egoistic, social-altruistic, and biospheric environmental concerns on consumer purchase intention towards fast-moving consumer goods, Christine Jenn A. Batu, Stephanie Camille S. Chua, Joseph Nicolas Q. Tagle, and Laurence Patrick S. Tin
A study on the influence of improvisation towards organizational resilience and the moderating role of centralization among family businesses from Metro Manila, Angela Bernadette Panoy Bautista, Michael Vincent Tecson Laset, Shanda Marie Cayabas Rapisora, and Chelsea Ong Sy
Antecedents of entrepreneurial motivation, self-efficacy, attitude, and COVID-19 pandemic perception as factors of entrepreneurial intention: Development and validation of a predictive model for business students, Jamela Joyce Fadul Bayani, Emanuel Dimaculangan Dimayuga, Rukmini Dasi Rosemary Fabregas Guevara, and Gwyneth Atienza Limbo
ComPacked: Terminal year end report, Dianne Angellie Sarmiento Baylon, Clarisse Ilingan Gutierrez, Ma. Gianna Michaela David Lim, and Joshua Luis Lacson Mabanag
Moldify: 2022 terminal year end report, Stephanie Francisco Benedicto, Alliya Loren Llauderes De Guzman, Christine Isidro Fabella, Danilyn Villamayor Severa, and Sophia Francesca Cabrera Topacio
Moldify business plan, Stephanie Francisco Benedicto, Alliya Loren Llauderes De Guzman, Christine Isidro Fabella, Danilyn Villamayor Severa, and Sophia Francesca Cabrera Topacio
Towards the new and next normal: A study on business resilience and virtual event strategies for event success of three selected event companies in Metro Manila amidst the COVID-19 pandemic, Ly-or Thomas Goce Besares, Monica Louise Sison Coronel, Ferdinand Alessandro Gandeza Espero, and Joanne Omabtang Pinlac
Social media influencers and website design leading to e-commerce conversion for Common Room PH in the new normal, Hans Gabriel L. Biscocho, Charles Patrick M. Magno, Gavin Marcus B. Santiago, and Kaitlyn Angeli M. Yu
The show must go on: Effects of the COVID-19 experience on concert and music festival attendance intentions, Erika Belle Luces Borromeo, Richard Renz Oraa Dela Rosa, Anemig Leoj Valle Gimena, and Carlos Eduardo Castro Valondo
Assessing the impact of innovation and organizational culture on the work performance of employees: The case of Panombon Agri Ventures Inc., Francis Lorenzo V. Breva, Jose Jurist P. Evangelista, Russel U. Ngo, and Luis Inigo A. Posadas
Club Tela: Join the cause, join the club, Patricia Muriel Narciso Buenafe, Sara Nadeene Kim, Elliz Mercolita Mariano, Rey Christopher Mones Palomo, Regine Anne Perez Pinera, and Carl Angelo Fernandez Ugot
Lunas ang Tinig ng Animo: Annual report, Andrea Nicole Ilagan Bugarin, Jericho Janssen Ngo Lo, Timothy Jacob Dumandan Oscaris, Janna Payumo Pablo, and Lyanne Carmel Lim Sy
Overload, Joakim Miguel Manalang Bulauitan, Donald Matthew Calixto, Andrei Latrell Co, Lea Jean Hong, and Joshua Ferdinand Sintor
Smart Safe: Terminal year end report, Selena Marie Cabusas, Laetitia Juliane Caluya, Aristotle Rey Cruz III, Joseph Vincent Coronel, and Pranay Samineni
Effects of digital entrepreneurship and innovative opportunities on the e-loyalty of consumers of Colonel's Curry in the Covid-19 pandemic era, Archer Nathan Ilagan Cadiogan, James Carlo Tormon Chu, Giana Catrine Bituin Lozano, and Jemima Penesa Racal
Growth towards innovation: Assessing the impact of digital readiness and customer relationship management on the business performance of agritourism enterprises in Luzon, Hannah Jireh Dela Cruz Calawod, Samantha Gillian Huang Chan, Kyla Gail Cornejo Mariano, and Alyssa Novrielle Nuque Reyes
Half-full or half-empty: COVID-19 anxiety moderating the effects of social entrepreneurial intent and future-time perspective on nascent entrepreneurs deciding a clothing venture, Esmeraldo L. Calupas, Jr.; Timi Maria P. De Asis; Dorothy Rose A. Gadaza; and Raphael Enrico E. Zaballero
K-pop in Metro Manila: The mediating role of South Korean product evaluation on the causal relationship between degree of fandom and purchase intention, Hannah Chloe Nicole A. Canon, Shawn Lester Y. Ruiz, Joshua Kyle R. Torre, and Bianca Therese E. Velasquez
The impact of brand knowledge on online purchase intention of Apple smartphones: As moderated by perceived trust and social commerce constructs, John Christian Linatoc Carandang, Tiffany Cua Raganas, Krissalie M. Reyes, and Nixon L. Sy
