Date of Publication

1-31-2022

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Science in Interdisciplinary Business Studies

Subject Categories

Business Administration, Management, and Operations | Technology and Innovation

College

Ramon V. Del Rosario College of Business

Department/Unit

Decision Sciences and Innovation Dept

Thesis Advisor

Patrick R. Hariramani

Defense Panel Chair

Harvey T. Ong

Defense Panel Member

Jessica Jaye Ranieses

Abstract/Summary

Mobile wallets allow individuals to conduct financial transactions through cellular phones. This study aims to explore the impact of mobile consumer adoption, perceived security, and performance expectancy on the behavioral intention to use mobile wallets while being moderated by gender and family income bracket. Thus, survey questionnaires were disseminated to 225 undergraduates of RVR-COB of De La Salle University and 10 interviews were conducted to support the research. The regression resulted that mobile consumer adoption, perceived security, and performance expectancy have an impact on behavioral intention due to convenience, saved time and effort, and the application’s ease of use. However, the moderation showed that gender and family income do not affect the behavioral intention to use mobile wallets because individuals are socially influenced to adopt the technology due to the rise of online transactions caused by COVID-19. This study will offer practical implications to stakeholders of mobile wallets.

Abstract Format

html

Language

English

Format

Electronic

Keywords

Mobile commerce—Philippines; Consumer behavior

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Embargo Period

2-28-2022

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