Date of Publication
6-6-2022
Document Type
Bachelor's Thesis
Degree Name
Bachelor of Science in Business Management
Subject Categories
Finance and Financial Management
College
Ramon V. Del Rosario College of Business
Department/Unit
Decision Sciences and Innovation Dept
Thesis Advisor
Manuel R. Tanpoco
Defense Panel Chair
Raymond Paderna
Defense Panel Member
Emmanuel Fernando Jimenez
Abstract/Summary
The rapid transition to digitalization resulted in several technological advances as the growth of Financial Technology (FinTech) has opened up new opportunities for the transmission of financial resources. In the Philippines, GInvest was a newly released service in 2019 that provided a low barrier to entry into the stock market. According to the survey, just 3% of 18 million individuals had UITF investment accounts, and financial literacy varied by age group (Statista, 2020). Thus, the study was conducted to determine the moderating role of financial literacy on the effect of subjective norms, product involvement, and perceived behavioral control on investment intention of GInvest users among the youth in the Philippines. A descriptive-causal approach was used in the research with the purpose of explaining the factors covered in the study and their relationships to investment intention. The results revealed that Subjective Norms and Perceived Behavioral Control had a substantial impact on the investment intention of GInvest users among the Philippines' youth. Furthermore, Financial Literacy only moderated the impact of Subjective Norms and Product involvement on the investment intention of young GInvest users in the Philippines. With these findings, the researchers recommend looking at different moderating variables related to demographics that may possibly affect the predictors used in the study. Moreover, using the information provided, it can be used to create proper policies and encourage the youth to be more financially literate and take advantage of FinTech.
Abstract Format
html
Language
English
Keywords
Financial literacy—Philippines; Investments—Philippines; Electronic funds transfers—Philippines
Recommended Citation
An, J., Katalbas, R. G., Orlina, J., & Roxas, R. M. (2022). The moderating role of financial literacy on the effects of subjective norms, product involvement, and perceived behavioral control on investment intention of young GInvest users in the Philippines. Retrieved from https://animorepository.dlsu.edu.ph/etdb_dsi/45
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Embargo Period
7-6-2022
