Date of Publication
6-18-2022
Document Type
Bachelor's Thesis
Degree Name
Bachelor of Science in Interdisciplinary Business Studies
Subject Categories
Marketing
College
Ramon V. Del Rosario College of Business
Department/Unit
Decision Sciences and Innovation Dept
Thesis Advisor
Jose Rommel Era
Defense Panel Chair
Melvin Moraga
Ma. Theresa C. Gerial
Defense Panel Member
Lawrence Co
Vincent de Paz
Abstract/Summary
Consumers have a growing interest in buying sustainable products as their environmental concerns increase. Understanding the various environmental concerns affecting consumer purchase intention is essential for the fast-moving consumer goods (FMCGs) sector. This study investigates the impact and relationship of egoistic, social-altruistic, and biospheric environmental concerns on consumer purchase intention toward FMCGs through the mediating effect of sustainable practices. A total of 413 responses were analyzed for this study with the use of correlation, regression, and mediation. The results suggest that sustainable practices partially mediate the influence of egoistic, social-altruistic, and biospheric environmental concerns on consumer purchase intention toward FMCGs given the p-value of < .001. Even without the presence of sustainable practices, the three environmental concerns can still significantly influence purchase intention. Overall, the research concludes that consumers’ purchase intentions toward FMCGs are influenced by their egoistic, social-altruistic, and biospheric environmental concerns. With this, it is recommended that FMCGs firms address environmental issues in line with the three environmental concerns of consumers through integrating more organic food and products in its offering, emphasizing its corporate social responsibility, and adopting more sustainable practices that highly emphasize the overall preservation of nature, including strengthening its waste management strategy.
Abstract Format
html
Language
English
Format
Electronic
Keywords
Consumer behavior; Sustainability; Green products
Recommended Citation
Batu, C. A., Chua, S. S., Tagle, J. Q., & Tin, L. S. (2022). The mediating role of sustainable practices on the influence of egoistic, social-altruistic, and biospheric environmental concerns on consumer purchase intention towards fast-moving consumer goods. Retrieved from https://animorepository.dlsu.edu.ph/etdb_dsi/44
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Embargo Period
7-8-2022