Date of Publication

8-14-2023

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Science in Interdisciplinary Business Studies

Subject Categories

Business Law, Public Responsibility, and Ethics | Marketing

College

Ramon V. Del Rosario College of Business

Department/Unit

Decision Sciences and Innovation Dept

Thesis Advisor

Harvey T. Ong

Defense Panel Chair

Manuel Tanpoco
Gina Suarez

Defense Panel Member

Lily Ann Cuenco

Abstract/Summary

Across a globally competitive consumer-dominated market, various business enterprises face an imminent threat against the rise of widespread counterfeit operations which hinders the propagation of legitimate businesses. With this being said, the study examines the existence of the Philippine counterfeit industry, specifically that which is present in Greenhills Shopping Center, along with different identified determinants that have contributed to the long-term presence of counterfeit establishments among selected Generation X, Y, and Z Filipino counterfeit consumers (N = 214). The findings revealed that Social Perception and Marketability of Counterfeit Goods affect one’s purchase intent towards such items, as proven by the value of p at less than 0.001 (pp was valued at (p = 0.162). With this, the researchers recommend that counterfeit consumers be mindful of purchasing imitated products, as they may come from unknown sources and pose as a safety hazard for various individuals. For authentic businesses, the proponents recommend educating themselves about the reality of the counterfeit industry and developing extensive anti-counterfeiting measures to combat the negative repercussions emanating from counterfeiting, as derived from the various determinants investigated and uncovered from the study.

Abstract Format

html

Language

English

Format

Electronic

Keywords

Product counterfeiting—Philippines; Consumer behavior—Philippines; Business ethics—Philippines

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Embargo Period

8-14-2023

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