Analyzing the relationship between digital literacy and perceived entrepreneurial success with the moderating role of digital culture: A study of msme food business entrepreneurs in Malate, Manila

Date of Publication

8-3-2023

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Science in Business Management

Subject Categories

Business | Entrepreneurial and Small Business Operations

College

Ramon V. Del Rosario College of Business

Department/Unit

Decision Sciences and Innovation Dept

Thesis Advisor

Harvey T. Ong

Defense Panel Chair

Jan Nathalia Atendido

Wilson Cordova

Defense Panel Member

Reinnite Madrid

Abstract (English)

The global economy has profoundly influenced digitalization and technological advancements, reshaping industries and driving persistent changes. As technology increasingly prevails, the traditional method of value creation has shifted from focusing on physical goods to a service centered economy, where information and intelligence services have emerged as the main drivers for value creation and financial gain. However, the worldwide outbreak of the COVID-19 pandemic has had far-reaching consequences across various industries, including the food service industry. Therefore, this research delves into analyzing the relationship between Digital Literacy and Perceived Entrepreneurial Success with the moderating role of Digital Culture among MSME food business entrepreneurs in Malate, Manila.

A non-probability purposive sampling technique was employed to survey 100 individuals, composed of MSME business owners or managers in Malate, Manila, who have been operating for over 3 months. The researchers utilized Jamovi for descriptive statistics, correlation analysis, and regression analysis. The findings of this study shed light on the advantages derived from enhancing digital literacy capabilities for business entrepreneurs. Interestingly, the findings also revealed that the moderating influence of digital culture does not significantly impact the relationship between digital literacy and the perceived entrepreneurial success of MSMEs, thereby presenting an area for further exploration in future research.

Abstract Format

html

Note

Digital literacy; Entrepreneurship

Language

English

Format

Electronic

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Embargo Period

8-3-2023

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