Evaluating the effect of business innovation and digital transformation on business resilience during the COVID-19 pandemic: A case study on U-Events Services, Inc.

Date of Publication

7-11-2023

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Science in Interdisciplinary Business Studies

Subject Categories

Organizational Behavior and Theory | Technology and Innovation

College

Ramon V. Del Rosario College of Business

Department/Unit

Decision Sciences and Innovation Dept

Thesis Advisor

Harvey T. Ong

Defense Panel Chair

Cristina Teresa N. Lim
Roderick Pangindian

Defense Panel Member

Reinnite P. Madrid
Ma. Louise Gena De Guzman Crisologo

Abstract/Summary

The Events Management industry was heavily affected by the COVID-19 pandemic, and with the disruptions caused by the pandemic, resilience–particularly Business Resilience, was exhibited by these firms. In this study, the effect of two metrics: 1) Business Innovation, and 2) Digital Transformation on Business Resilience of an Events Management firm in the Philippines will be determined. For the study, the Events Management firm, U-Events, Inc., collaborated with the researchers for the collection of necessary information relating to the described factors for a semi-structured interview and focus group discussion, where information was also collected from an Events Management expert who collaborated with the researchers via a semi-structured interview. Here, both Business Innovation and Digital Transformation were seen to affect Business Resilience. Through the semi-structured interviews, five main themes of major change of platforms, dynamic environments, developing digital resources, learning and development, and social interactions and purposes were prevalent across the participants. A notable finding by the researchers showed that instead of ability and readiness, open innovation was involved in business innovation in this case, and instead of organizational agility, continuous implementation was a factor in digital transformation, where business innovation and digital transformation were seen to affect business resilience.

Abstract Format

html

Language

English

Format

Electronic

Keywords

Special events—Management—Technological innovations; Organizational resilience; COVID-19 Pandemic, 2020- —Influence

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Embargo Period

8-10-2023

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