A semiotic on San Miguel Beer's isang platitong mani.
College
Ramon V. Del Rosario College of Business
Department/Unit
Marketing and Advertising Department
Document Type
Article
Source Title
Proceedings of the 2010 DLSU Arts Congress [with the theme:] The Continuing Relevance of Philippine Culture and Arts held at the De La Salle University-Manila, February 17-18, 2010. p. 65-71
Publication Date
2010
Publisher
De La Salle University
Physical Description
334 p.
html
Recommended Citation
Zamora, M. L. (2010). A semiotic on San Miguel Beer's isang platitong mani.. Proceedings of the 2010 DLSU Arts Congress [with the theme:] The Continuing Relevance of Philippine Culture and Arts held at the De La Salle University-Manila, February 17-18, 2010. p. 65-71 Retrieved from https://animorepository.dlsu.edu.ph/faculty_research/10726
Keywords
Television advertising; San Miguel Brewery; Drinking customs -- Philippines; Drinking of alcoholic beverages -- Philippines; Semiotics
Shelf Location
Archives, The Learning Commons, 12F, Henry Sy Sr. Hall
