Date of Publication

8-5-2023

Document Type

Master's Thesis

Degree Name

Master of Business Administration

Subject Categories

Advertising and Promotion Management | Business Administration, Management, and Operations | Marketing

College

Ramon V. Del Rosario College of Business

Department/Unit

Management and Organization Department

Honor/Award

None

Thesis Advisor

Rachel Quero

Defense Panel Chair

Blasa-Cheng, Angelique

Defense Panel Member

Reyes, Juan

Bacar, Raphiel

Abstract/Summary

E-commerce Marketing Promotion

Abstract Format

html

Language

English

Format

Electronic

Keywords

Electronic commerce; Marketing

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Embargo Period

8-3-2023

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