Date of Publication
7-10-2025
Document Type
Bachelor's Thesis
Degree Name
Bachelor of Arts in Literature major in Literary and Cultural Studies/ Bachelor of Science in Marketing Management
Subject Categories
Music Performance
College
College of Liberal Arts
Department/Unit
Literature, Department of
Thesis Advisor
Ivar-Nicholas I. Fojas
Defense Panel Chair
Carlos M. Piocos III
Defense Panel Member
Mary Harmony I. Guevarra
Abstract (English)
Seventeen is one of today’s leading K-pop boy groups that continues to dominate the world stage with the music they release for their fans. In each country, Carats, the fans of Seventeen, observe different practices that may be unique to them, which usually motivates fans to travel, considering that some would participate in the cultural exchange done in concerts. Concerts bring increased mobility to these countries, which also entails the necessity for industry producers to provide additional activities pre- and post-concert, especially for tourists who only intend to watch the concert.. Each host country has its concert practices and activities that they observe, and given that these countries, specifically South Korea, the Philippines, and Singapore, receive consistent foreign viewers to attend concerts, it is imminent that these foreign viewers know the necessary concert practices done in that country not to be perceived as culturally insensitive.
The Seventeen Right Here world tour concert stops in South Korea, the Philippines, and Singapore. It is studied to understand the concert culture in the countries mentioned above, specifically from the lens of a Filipino fan focusing on audience experience, staging, and cultural dynamics. This examines the motivation of fans to travel through short-term participant autoethnography, in particular, Seventeen, and compares concert practices of the different Asian stops with the local and international audience and how both serve as cultural players. Using De Dios’s concept of creative mobility and Urry’s concept of tourist gaze, with support from the concepts of participatory culture and experience economy, this study explains and understands the shared community and sub-community built around music and the act of attending concerts in various countries. It highlights how belongingness and the sense of community allow fans to be active participants and serve as industry players that provide not only empowerment to other fans but also significant contributions and insights to the economy and society as a whole. The motivation, along with their financial capability, allows fans to participate in the sacredness that these concert venues possess, allowing a pilgrimage-esque experience that is both unique to their personal identity and is also shared among various fans both locally and internationally.
Abstract Format
html
Abstract (Filipino)
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Abstract Format
html
Language
English
Format
Electronic
Keywords
Popular music—Korea (South); Music fans; Concert tours
Recommended Citation
Campo, J. E. (2025). Through the eyes of a fan: A participant-observer perspective on audience experience, staging, and cultural dynamics in seventeen’s Asian tour. Retrieved from https://animorepository.dlsu.edu.ph/etdb_lit/50
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Embargo Period
8-11-2028
