Designing an effective inventory management in big bank's global markets marketing unit

Date of Publication

2017

Document Type

Master's Thesis

Degree Name

Master of Business Administration

College

Ramon V. Del Rosario College of Business

Department/Unit

Decision Sciences and Innovation

Thesis Adviser

Raymund B. Habaradas

Defense Panel Chair

Reynaldo A. Bautista, Jr.

Defense Panel Member

Ana Liza Asis-Castro
Azenith H. Castillo
Maria Victoria P. Tibon
Brian C. Gozun

Abstract/Summary

This action research paper aimed to address the incorrect inventory handling of marketing collaterals and giveaways by the Big Bank's Global Markets Marketing unit. Neglecting the issue resulted to overspending the unit's allocated budget for collaterals and giveaways stock-out and overstock of items that led to overspending inefficiency in handling requests by the Sales team and reduced productivity within the Marketing Unit.

We utilized the methodologies such as the action research cycles by Coghlan and Brannick (2014), 5S methodology, ABC System and Operational Knowledge Management framework. Through collaboration with the Marketing Manager and Sales team, a newly designed effective inventory management was implemented in order to address the aforementioned issues. This provided efficient, seamless and harmonious work process and relationship between the two teams.

The learning from this study did not only cover the technical aspects of having an inventory management in place but it also unexpectedly augmented the development of personal values of the researcher and collaborators involved.

Abstract Format

html

Language

English

Format

Electronic

Accession Number

CDTG007838

Shelf Location

Archives, The Learning Commons, 12F Henry Sy Sr. Hall

Physical Description

1 computer disc ; 4 3/4 in.

Keywords

Inventory control

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