Acceptability of creatine supplement among Metro Manila gym goers
Date of Publication
2006
Document Type
Master's Thesis
Degree Name
Master of Science in Marketing
College
Ramon V. Del Rosario College of Business
Department/Unit
Marketing and Advertising
Thesis Adviser
Mary Julie B. Tañada
Defense Panel Chair
Luz T. Suplico
Defense Panel Member
Fredelita E. De Mesa
Dogis Gutierrez
Abstract/Summary
This paper examines the Metro Manila gym goers and their willingness to purchase creatine supplement. Primary data for the study was gathered from the top three gyms in Metro Manila (Slimmer's World, Fitness First, and Golds Gym) using systematic random sampling. For the research design, descriptive and causal research was used, while the statistical tools used were Chi-square and Pearson correlation. The findings of this study showed that there is no significant relationship between a gym goers state of health (fear being unfit in the future, sickly, weak, out of shape), age, social class and his willingness to purchase creatine supplement. However, cues to action, perceived benefits, perceived barriers and sex proved to be significant. Niche marketing on creatine is recommended and based on the study the target market should be male, eighteen to fifty years old, belonging to class A, B and upper C, who have been working out for at least six months and who fears being unfit in the future. This study can be applied to other dietary supplements, dietary supplements in general or other nutraceuticals.
Abstract Format
html
Language
English
Format
Electronic
Accession Number
CDTG004060
Shelf Location
Archives, The Learning Commons, 12F Henry Sy Sr. Hall
Physical Description
1 computer optical disc ; 4 3/4 in.
Keywords
Creatine--Physiological effect; Dietary supplements
Recommended Citation
Hernandez, G. G. (2006). Acceptability of creatine supplement among Metro Manila gym goers. Retrieved from https://animorepository.dlsu.edu.ph/etd_masteral/3383