Acceptability of creatine supplement among Metro Manila gym goers

Date of Publication

2006

Document Type

Master's Thesis

Degree Name

Master of Science in Marketing

College

Ramon V. Del Rosario College of Business

Department/Unit

Marketing and Advertising

Thesis Adviser

Mary Julie B. Tañada

Defense Panel Chair

Luz T. Suplico

Defense Panel Member

Fredelita E. De Mesa
Dogis Gutierrez

Abstract/Summary

This paper examines the Metro Manila gym goers and their willingness to purchase creatine supplement. Primary data for the study was gathered from the top three gyms in Metro Manila (Slimmer's World, Fitness First, and Golds Gym) using systematic random sampling. For the research design, descriptive and causal research was used, while the statistical tools used were Chi-square and Pearson correlation. The findings of this study showed that there is no significant relationship between a gym goers state of health (fear being unfit in the future, sickly, weak, out of shape), age, social class and his willingness to purchase creatine supplement. However, cues to action, perceived benefits, perceived barriers and sex proved to be significant. Niche marketing on creatine is recommended and based on the study the target market should be male, eighteen to fifty years old, belonging to class A, B and upper C, who have been working out for at least six months and who fears being unfit in the future. This study can be applied to other dietary supplements, dietary supplements in general or other nutraceuticals.

Abstract Format

html

Language

English

Format

Electronic

Accession Number

CDTG004060

Shelf Location

Archives, The Learning Commons, 12F Henry Sy Sr. Hall

Physical Description

1 computer optical disc ; 4 3/4 in.

Keywords

Creatine--Physiological effect; Dietary supplements

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